Webbiquity

SEPTEMBER 26, 2023

But Minnesota is increasing being recognized for something more: events. Obviously, the pandemic had a huge impact on the live events industry. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. The post was republished here in April 2018.

Enterprise Management 63

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 63

Marketing Insider Group

JULY 29, 2021

One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. This article considers some event session ideas you can implement to create unique, engaging, and remarkable event experiences. Video Wall for Hybrid Experiences. Fireside Chats.

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Conference Webinar Metrics Advertising Agencies Work Management 352

Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. Today, webinars are more important than ever.

Webinar Metrics 356

Webinar Metrics Webcast Digital Transformation Peer-to-peer 356

Marketing Insider Group

JULY 15, 2021

We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. The Tweetchat Event. The “secret sauce” is a specific Twitter event hashtag. Long-Live the Tweetchat!

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Twitter Demand Generation Agencies Marketing Management Conference 363

The Point

AUGUST 25, 2022

Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date? Two, salespeople love Webinars.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

Webbiquity

APRIL 28, 2020

On April 23, while presenting the findings on a webinar , the BMZ team ran four quick polls with the webinar audience to find out how the B2B marketing outlook and plans had changed over 30 days of lockdowns, slowdowns, and shutdowns. The quick polls focused on four topics: Change in overall budgets.

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Planning Marketing Budget Creation Webinar Metrics B2B Marketing 320

Webbiquity

SEPTEMBER 12, 2023

For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead.

Marketing Report 315

Marketing Report Event Marketing Stats Paid Search Agency 315

SendX

FEBRUARY 11, 2021

In this article, you’re going to learn 9 strategies to boost your email marketing lead generation. Some of these lead generation strategies are aimed at people who are at the beginning of their email marketing lead generation efforts. Other strategies are useful for managing and optimizing a large email list.

Lead Generation 397

Lead Generation Lead Ranking Lead Scoring Webinar Metrics 397

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Facebook Events.

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Paid Content Social Media Promotion Media 283

KoMarketing Associates

FEBRUARY 24, 2022

Marketing events have shifted in both form and function as a result of the Covid-19 pandemic, and new research suggests that marketers are still not entirely confident in virtual event execution. Just 14% said the same about webinars, and 8% echoed a similar sentiment about hybrid events.

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Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

Webbiquity

MAY 3, 2022

The past couple of years have been devastating for those in the live events industry. Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. The live events industry will rebound, but with new processes and priorities.

Marketing Report 341

Marketing Report Event Marketing Research Trends 341

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. A recent poll conducted by ZoomInfo found that over 85% of respondents actively look for ways to automate their work.

Webinar Metrics 242

Webinar Metrics Automation Zoominfo Marketing & Strategy 242

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Incorporating live demonstrations within your webinars adds an extra layer of impact.

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Webinar Metrics Demand Work Management Video Marketing 319

Marketing Insider Group

SEPTEMBER 23, 2020

I also looked forward to the upcoming fourth annual Real Business Intelligence event to be held in the spring at MIT. The event was first postponed to the summer and then morphed into an on-line virtual event. I have certainly done many of these, hosted both in-person and in webinar formats.

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Webinar Metrics Work Management Marketing Management Business 356

The Point

MARCH 22, 2024

Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Avoid the trap of opening the email with a statement of the problem your Webinar is going to show people how to solve, or the business condition that underlies the topic. And it’s producing a sea of sameness. You’ve lost the reader already.

Webinar Metrics 176

Webinar Metrics Marketing AI Creativity Planning 176

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening. Webinar & Webcasting Tools. Webinar Ninja. WordPress Plugins.

Budget Programs 339

Budget Programs Marketing Management Software Webinar Metrics 339

Marketing Insider Group

JULY 29, 2020

Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring. The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin.

Lead Generation 136

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 136

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. A content marketing strategy is the roadmap for all your content efforts. Image: CMI.

Template 362

Template Marketing & Strategy Marketing Strategy Content Marketing 362

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. In the frenzy of event planning, what happens after the event isn’t yet on anyone’s radar. Plus, it’s not a KPI that’s commonly attributed to the event team. No other event attracts exactly this mix of personalities.

Webinar Metrics 134

Webinar Metrics Top of Funnel Planning Advertising Agencies 134

Marketing Insider Group

SEPTEMBER 20, 2021

Most of the time that results from an underdeveloped strategy to connect with the right audiences. Whether you’re updating an existing social strategy or starting from scratch, this guide will help you choose the right social media platforms for your buyer personas. Research Your Audience. Research Your Audience.

Buyer Personas 361

Buyer Personas Social Media Media Webinar Metrics 361

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Lead 249

Marketing Insider Group

AUGUST 31, 2020

Sorry to say, you still need to follow the tried-and-true strategy of understanding your audience, delivering a stellar product, and providing an optimized experience. Long-form content like 10-page reports or hour-long webinars. Beef Up Your Social Selling Strategy to Convert More Leads. The question is, how?

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Ranking Lead Scoring 363

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC.

Marketing Budget Creation 345

Marketing Budget Creation Paid Content Planning Peer-to-peer 345

Webbiquity

DECEMBER 10, 2024

This blog post explores the top content distribution strategies that work. Top 10 B2B Content Distribution Strategies to Ace the Market The targeting capabilities of platforms like LinkedIn and industry-specific websites make reaching your target audience online relatively easy. Conduct online polls. Host live sessions.

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Distribution Paid Content Top of Funnel Webinar Metrics 148

Webbiquity

SEPTEMBER 21, 2021

When asked what have grown most in importance since COVID struck, webinars came in #1 at 57%. Nearly two-thirds (65%) of B2B tech marketers say digital events will remain part of their marketing strategy even once physical events return. SEO came in second at 39%.

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Research Trends B2B Marketing Planning 343

Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Zero-party data leaves less room for error, since your audience intentionally hands over this information.

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ROI Webinar Metrics Privacy Content 305

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. But, in order to get a competitive advantage from content marketing, you need to have a strategy.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Marketing Insider Group

MARCH 18, 2021

This is a massive, missed opportunity to generate leads, create interest around products, and establish a presence that resonates with their audience over time. Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration. Revisit Your Plan.

Social Media 279

Social Media Work Management Webinar Metrics Social Marketing 279

KoMarketing Associates

OCTOBER 20, 2020

was digital marketing and social media, followed by marketing and audience research (5.1). and grassroots and event marketing (2.8). Email is the most popular channel, with 90% of respondents stating that they utilize it in their strategy. At the top of the list (5.3) and public relations (3.1) also made the list.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Martech

OCTOBER 30, 2024

Virtual events and webinars don’t stop when the live stream ends! Imagine if your virtual events could continue driving engagement, generating leads, and boosting your ROI for months to come. It’s possible with the right on-demand strategy. That’s just the tip of the iceberg. You can save your seat here!

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Webinar Metrics Demand ROI Tactics 118