Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Marketing Automation Services 355

Marketing Automation Services Marketing Budget Paid Search Agency Service 355

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

KoMarketing Associates

FEBRUARY 23, 2022

There are two main ways to approach LinkedIn — you can run paid advertising or you can post organic content from your LinkedIn company page. If you’ve considered LinkedIn ads before but aren’t sure where to start, this step-by-step guide is for you. How LinkedIn Ads Work — And Why You Should Use Them .

Linkedin 226

Linkedin Paid Search Agency Ads Account Based Marketing 226

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Marketing Insider Group

MARCH 10, 2021

Did you know that 51% of searches end without a click-through? When you consider that Google’s search volume is estimated at 5.8 billion searches per day , that’s a lot of unanswered questions. Google calls attention to these features with larger font, eye-catching images, outlines, and more.

SERP 343

SERP Paid Search Agency Features Companies 343

KoMarketing Associates

MAY 3, 2022

One reason why content marketing continues to be so crucial to B2B success? When done well, content marketing allows prospects to guide their own journey by exploring topics and resources that matter to them. . What Is B2B Content Marketing? Importance of Tracking Content Marketing Metrics for B2B Marketers.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. A few whispers of crazy AI claims and the entire marketing community is up in flames! AI is not taking over SEO. How is THAT?

SEO 311

SEO Lead Ranking Content PR 311

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. So what are the best paid media tools? Here are the top 17 tools available on the market.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Marketing Insider Group

AUGUST 30, 2021

We’ve been there: the next social media post or blog article is due, and you’ve been so busy that you’re just now looking for a great topic to cover. When you understand what content marketing really is , you know that means sticking to a publishing schedule. Ready to change your entire content marketing experience?

Template 363

Template Top of Funnel Enterprise Management Work Management 363

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Yes, it’s an ad.

Paid Content 164

Paid Content Marketing AI Content Marketing Top of Funnel 164

Sprout Social

DECEMBER 21, 2022

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. What are the differences between organic vs. paid social media ?

Paid Social Agency 142

Paid Social Agency Social Media Work Management Organization 142

Hinge Marketing

JULY 21, 2022

Improving your website’s search engine ranking has become more challenging than ever. Each time search engines update their algorithms, website traffic experiences a drop. Ads now dominate search engine results pages and offer higher click-through rates. The marketplace of digital content is more crowded than ever.

Paid Content 125

Paid Content CMS Development Lead Ranking Work Management 125

Sprout Social

OCTOBER 21, 2021

We’ve all participated in earned media. If you’ve ever posted about the shoes you just bought or retweeted a brand’s hilarious meme, that was earned media for the brand. So, just because you can’t completely control the earned media you receive from audiences, you also can’t just sit back and get it without effort. Review sites.

Paid Content 139

Paid Content Media Tips Marketing & Strategy 139

Single Grain

JANUARY 15, 2020

You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Content Standard

JANUARY 10, 2022

Social media channels know this and have been making the most of it with new features and ways to engage. And while social media giants rise and fall, there’s no evidence they’ll ever completely go away. And while social media giants rise and fall, there’s no evidence they’ll ever completely go away.

Paid Content 139

Paid Content Social Media Distribution Advertising Channels 139

Contently

APRIL 18, 2023

Content marketing is one of the most powerful tools in a modern marketer’s arsenal. Though marketers may have a general sense that content contributes to their company’s bottom line, a staggering 49% don’t understand how their content is performing, according to a recent Parse.ly

Lead Ranking 183

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 183

Brandwatch Marketing

FEBRUARY 2, 2019

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. With internet users having an average of 5.54 Facebook Insights.

Paid Social Agency 114

Paid Social Agency Social Media Analytics Tools 114

Brandpoint

JUNE 24, 2021

Were you just in a meeting when someone casually dropped an acronym you’ve never heard and no one else batted an eye? So go ahead and Ctrl + F or Command-F and search the acronym you’re looking for. AVE: Ad-value equivalency. If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Sprout Social

SEPTEMBER 16, 2021

If you’ve been using social media marketing for your brand for a while, you might have begun to realize that relying on only native apps is limiting. Social media tools are necessary for your brand to excel in its marketing goals. Why you need social media marketing tools. Content curation.

Social Media 145

Social Media Paid Content Budget Programs Tools 145

Sprout Social

DECEMBER 15, 2022

If you’re tired of reading generic advice on how to create effective sponsored content, you’re in the right place. In this comprehensive guide about sponsored posts, you’ll learn best practices, discover strategies, get resources and find inspiration for your social media campaigns. There’s no need to repeat it. Outline goals.

Effectiveness 140

Effectiveness Marketing Budget Cost per Lead Advertising Agencies 140

Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. The brand attention this small investment brings to their profile helps them break even and then some with just one paid gig.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

SocialPilot

JULY 12, 2024

Have you ever scrolled through your social media feed and wondered, “Is any of this actually working?” In this age of content overload, creating and posting great stuff is no longer enough. That is where the practice of social media analytics comes in. What is Social Media Analytics? Yeah, us, too.

Social Media 104

Social Media Analytics Cost per Acquisition Media 104

Content Standard

MARCH 7, 2023

Search engines are one of the rare online tools that appeal to virtually all demographics, and they’re firmly cemented into our digitally connected culture. So, you better believe that the advent of generative AI-powered search engines has materialized a hype train of unprecedented proportions.

Paid Content 112

Paid Content Marketing AI Search Marketing Paid Search Agency 112

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Social Media 101

Social Media Media Paid Search Agency Eye-Tracking 101

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Brandwatch Marketing

SEPTEMBER 21, 2022

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. With internet users having an average of 5.54 Facebook Insights.

Paid Social Agency 98

Paid Social Agency Social Media Analytics Tools 98

ClearVoice

JUNE 3, 2022

Content marketing, inbound marketing, and digital marketing: These three phrases are often used interchangeably. They’re all used to grab user attention, build your brand , increase traffic, attract qualified leads and ultimately convert casual users into paying customers. What is content marketing?

Paid Content 105

Paid Content Inbound Marketing Paid Search Agency Planning 105

Single Grain

DECEMBER 8, 2023

From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. Not only do you have an opportunity to generate high-quality leads, but generate lots of them.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Sprout Social

JANUARY 20, 2022

Social media campaigns are never as simple as they seem. That’s because any given marketing push involves so many moving pieces. That’s why it’s so important to have a defined game plan for your social media campaigns before you’re in too deep. 5 steps to creating a social media campaign from scratch.

Social Media 142

Social Media Planning Campaigns Effectiveness 142

Sprout Social

JANUARY 11, 2023

Using a social media dashboard to glean vital insights from your data will help you successfully convey your team’s impact every time. In this article, we’re highlighting examples of social media dashboards you can use to illustrate the value of social media across your business. What is a social media dashboard?

Social Media 138

Social Media Template Media Brand Identity 138

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? It’s another compelling use case for maximizing the value of generative AI. CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing.

Lead Ranking 121

Lead Ranking Digital Asset Management Top of Funnel Marketing AI 121

Sprout Social

DECEMBER 20, 2024

TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content.

Brand Identity 83

Brand Identity Branding Effectiveness Content 83

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. That clever LinkedIn or eye-catching Instagram post? Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.

Social Media 130

Social Media Automation Marketing Attribution Personalization 130

Unbounce

JUNE 29, 2021

When you click, you’re expecting the content to match your interests and browsing habits. It’s a marketer’s job to make sure you’re not disappointed. Thinking like the consumer is the first step for marketers designing landing pages to achieve a single, focused goal. Table of Contents. What Is A Landing Page?

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Sprout Social

OCTOBER 10, 2019

The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches. After all, advertising on LinkedIn is definitely a different beast from the likes of Facebook. You have a company email address added and confirmed on your LinkedIn account.

Linkedin 104

Linkedin Paid Search Agency Ads Cost Per Thousand 104

Unbounce

JULY 19, 2022

Affiliate marketing has been growing in popularity over the past few years. For 20% of marketers , affiliate marketing is now their most important stream of revenue. Affiliate marketing is growing so fast ’cause it brings many benefits—such as increased revenue and traffic—for businesses.

eCommerce 145

eCommerce Paid Content Marketing & Strategy Advertising Agencies 145

Brandpoint

MARCH 13, 2020

As marketers, this can be an incredibly tricky time to navigate. Here are our do’s and don’ts on how you can still see marketing success in your business during the Coronavirus crisis. Or am I just adding to the noise? Go back and look at the contents of these campaigns. One big example is Corona itself.

Planning 153

Planning Trade Show Paid Search Agency Ideal Customer Profiles 153