Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM).

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Webinar Metrics 128

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 128

Online Marketing Institute

APRIL 4, 2011

Consider what is taking the place of the blog: social sites like Facebook and Twitter. Simple word of mouth at/around the office. Encourage social sharing (Facebook, LinkedIn, etc.) Number of social shares (tweets, Facebook likes, etc.). Are you a Search Engine Watch Member? | Company intranets and message boards.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Ask your customers directly.

Social Media 145

Social Media Media Webinar Metrics Marketing & Strategy 145

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. link] awnpromo Once again, a very compelling arguement for using Facebook!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Online Marketing Institute

MAY 26, 2010

He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Facebook Insights can help you here. You need to ask: How many new fans did you make over how many you targeted?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

JUNE 17, 2010

I once calculated time spent blogging vs. number of RSS subscribers. [link] jaybaer Seriously, you are missing the boat on the Double Down. It's awesome! link] jaybaer Oh man. Please don't make me go there again. Back of napkin, it's something like 10 subscribers per hour (best case). link] jaybaer Absolutely Patrick.

Twitter 124

Twitter Paid Content Paid Search Agency PR 124

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations. Great post!

Social Media 118

Social Media Media Webinar Metrics Marketing & Strategy 118

Online Marketing Institute

NOVEMBER 18, 2010

Theres also the case of Digital Word of Mouth , of course. Interestingly, when asked to compare the effectiveness of the top social media platforms like Twitter, LinkedIN, & Facebook to Business Blogging, the respondents revealed that they generated the most leads and sales from blogging. Do what works, not whats easy.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Convince & Convert

FEBRUARY 5, 2010

I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? [link] Molly Carter Gaines I'm a little torn between #1 and #3– but my final vote is for #1. I also prefer the overall design to #2/3. A little help for the rest of us.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Between bit.ly Between bit.ly

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? They just go out and get on Facebook because one of their kids said they should. (ok, They just go out and get on Facebook because one of their kids said they should. (ok, Sessions start October 5. Very useful.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# It’s not hard, it’s complicated.

Social Media 146

Social Media Media Webinar Metrics Paid Search Agency 146

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). You have to commit to social media for the long haul to see the benefits. You also know how to measure your ROI effectively.

Social Media 128

Social Media Media Paid Search Agency Budget Programs 128

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. applications like Facebook, Twitter, Skype, etc. Hope that helps!

Social Media 152

Social Media Media Paid Content Work Management 152

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Seth Godin predicted that RSS would kill email.

RSS 126

RSS Paid Search Agency Social Media Email Marketing 126

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In Since its inception, the term has gone on to be used in other online social settings, such as this discussion on Inbound.org. Eventbrite is free if your event is free.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Convince & Convert

MARCH 22, 2010

This program is being produced by Mike Stelzner, who runs the successful Social Media Examiner site (where I write monthly).

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

MAY 3, 2012

The RSS feed is: [link]. What you have to understand about Klout, and services like Klout, is Klout is limited to reaching residents on social networks online. It doesn’t measure your influence through email, through word-of-mouth marketing, through publishing, whether that be online or offline.

Social Media 114

Social Media Media Paid Search Agency Work Management 114

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Registration pages go away …much to the approval of consumers.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. Check ( Facebook Lite ).

Social Media 123

Social Media Media Paid Content Webinar Metrics 123

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. It’s fast, it’s seamless, and it’s enthralling.

Paid Search Agency 133

Paid Search Agency Content Social Media PR 133

Convince & Convert

SEPTEMBER 23, 2010

Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. Put any search term or combination of terms into Kurrently, and instantly receive the chronicle of RIGHT NOW, with Tweets and Facebook status updates organized by date stamp. Or Microsoft.

Social Media 163

Social Media Media Webinar Metrics Marketing & Strategy 163

Hubspot

JUNE 19, 2014

Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. FB: Facebook. Scannable barcodes used by marketers to bridge offline and online marketing. RSS: Rich Site Summary. WOM: Word-of-Mouth. DMs can only be sent to your followers. See IP Address.).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Online Marketing Institute

OCTOBER 31, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JUNE 28, 2010

today’s Web, buying… [link] #marketing [link] Jim Weldon Why You Should Use a Content Rationale Report: Little is the new big.On today’s Web, buying… [link] #marketing [link] Jim Weldon Why You Should Use a Content Rationale Report: Little is the new big.On

Social Media 125

Social Media Media Webinar Metrics Marketing & Strategy 125