Balancing risk and reach: The brand safety dilemma
Martech
AUGUST 18, 2021
With more generic keywords, you may also land up in a situation with a high percentage of false positives,” said Geetanjali Sharma , lead for PR and industry partnership at AdPushup, which connects content creators with ad exchanges. That combination of large quantities, low prices and high clicks will keep marketers addicted, he said.
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