Hubspot

NOVEMBER 6, 2020

This is where a focus group comes in. So, what is a focus group, and how can it help you navigate your market research? What is a focus group? Follow Along With a Free Focus Group Questionnaire Template. You can download the kit here to help you plan your focus group and market research.

Focus Group 78

Focus Group Opinions Template Customer Surveys 78

Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100

Content Standard

JULY 7, 2017

With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. Developing new content strategy seems to require more technical knowledge every day. Image attribution: Eli DeFaria.

Focus Group 55

Focus Group High Quality Lead Conference Planning 55

The Point

APRIL 5, 2011

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.

Focus Group 100

Focus Group Banner Ads Deliverability Banners 100

ClearVoice

DECEMBER 13, 2018

The post Focus Group on Must-Know Instagram User Behavior Stats [Data Study] appeared first on ClearVoice. If they gravitate towards specific images and content (i.e., pictures of puppies) more so than images of flowers, maybe feature an Instagram Story where there is a “Take Your Puppy to Work Day!”

Focus Group 79

Focus Group Stats Studies Profiling 79

ClearVoice

DECEMBER 7, 2018

The post Focus Group on ‘Going Remote’: We Ask Digital Nomads Around the World appeared first on ClearVoice. Otherwise you might overthink it, find plenty of seemingly good reasons not to take the jump, let your fears rule. And you might never do it or let a lot of time go by before you actually claim your freedom.”.

Focus Group 81

Focus Group Paid Search Agency Work Management Customer Surveys 81

B2B Marketing Traction

MAY 11, 2012

I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. Are you a B2B marketer or researcher who has gotten great results from focus groups?

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100

Tomorrow People

JUNE 3, 2024

Focus groups To marketers, focus groups have one clear benefit: synergy. Focus groups offer a unique opportunity for gathering VoC data, especially when multiple customers convene in a physical or virtual setting. However, leveraging focus groups effectively requires attention to two critical factors.

Positioning 156

Positioning Lead Scoring Lead Ranking Marketing Qualified Leads 156

Marketing Insider Group

AUGUST 27, 2024

Tools like surveys, focus groups, and industry reports are invaluable for gathering this information. Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors.

Paid Search Agency 277

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 277

Webbiquity

FEBRUARY 17, 2022

Don’t Forget About Focus Groups. When launching new campaigns, it’s helpful to hold focus groups with members of your target audience. Focus groups deliver insights to your business so you know where you can improve and where you are on the right track. Focus groups are there to help you.

Tactics 275

Tactics Advertising Agencies Paid Search Agency Focus Group 275

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. This one is my favorite.

Focus Group 28

Focus Group Content Marketing Planning Content 28

Brandfolder

SEPTEMBER 4, 2013

After [our last post]([link] we weren't sure what to think of this stunt, and now we've got a pretty good idea of what they're up to in Sunnyville. Sometimes there.

Focus Group 40

Focus Group PR 40

Tomorrow People

JULY 26, 2022

Focus groups Compared to surveys, focus groups are a much less scalable method of brand research—so getting large amounts of standardised data shouldn’t be the goal here. There are a few things to keep in mind when hosting a focus group. Second, you should carefully consider your sampling strategy.

Research 156

Research Branding Brand Identity Lead Ranking 156

Tomorrow People

JULY 26, 2022

Focus groups. Compared to surveys, focus groups are a much less scalable method of brand research—so getting large amounts of standardised data shouldn’t be the goal here. There are a few things to keep in mind when hosting a focus group. Second, you should carefully consider your sampling strategy.

Research 156

Research Branding Brand Identity Lead Ranking 156

SendX

JULY 1, 2021

Customer Interviews / Focus Groups While customer interviews are one-on-one conversations with customers, focus groups include a small panel. Social Listening Social listening tools can be very useful in finding out what people are saying about your product or service. Both can be effective for gathering VOC data.

Business 370

Business Template Customer Satisfaction Analysis 370

Martech

SEPTEMBER 10, 2024

collecting data through surveys, focus groups and other methods) and art (i.e., Analyze unstructured data like interviews and focus groups for more insights. This diminishes the research’s value and weakens marketing’s credibility. Market research combines science (i.e.,

Research 94

Research Paid Search Agency Demographics Marketing & Strategy 94

Marketing Insider Group

JANUARY 3, 2023

There are several ways to monitor feedback, including surveys or focus groups, online reviews, and general communication. Stay engaged with clients through monthly or quarterly touchpoints to gauge satisfaction levels. You’ll learn directly what they’re happy with and what needs to be improved.

Marketing Strategy 352

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 352

Vision Edge Marketing

JUNE 4, 2024

Example: A financial services firm conducts focus groups with existing customers to gain insight into potential messaging strategies for its retirement planning services. Common methods include surveys, focus groups, one-on-one interviews, A/B testing, or usability testing.

Validation 227

Validation Positioning Work Management Marketing Management 227

Optinmonster

OCTOBER 17, 2023

Focus Groups Like IDIs, focus groups can be face-to-face or online. These groups usually involve sample sizes of 6-10 people. The advantage of in-person focus groups is that you observe the consumer’s verbal and non-verbal reaction to your product or advertising. Then, observe the dialogue.

Research 110

Research Case Studies Case Study Skype 110

Tomorrow People

NOVEMBER 25, 2021

Focus groups. For marketers, focus groups have one clear benefit: synergy. However, there are two aspects of focus groups that marketers must get right before using this source of VoC. Otherwise, this could lead to an unproductive session. The other key point to keep in mind is your sampling strategy.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

B2B Marketing Directions

JULY 7, 2024

Interviews and Focus Groups Interviews can be used on a stand-alone basis or in conjunction with other primary research methods. A focus group is essentially a group interview, and therefore focus groups can be used in most of the same ways as individual interviews.

Customer Surveys 70

Customer Surveys Research B2B Thought Leadership Thought Leadership 70

Marketing Insider Group

JULY 29, 2024

This could include information collected from: Surveys, such as a website user experience survey Polls In-person interviews or focus groups Direct feedback allows supporters to offer insight into the user experience on your nonprofit’s website. Direct feedback is any input you gather from directly asking donors.

Peer-to-peer 177

Peer-to-peer Planning Paid Search Agency Outreach 177

Marketing Insider Group

MAY 14, 2024

Behavior: Engagement with nonprofits, use of social media platforms, and other known actions To better understand your target audience, conduct surveys and focus groups. Psychographic: Values, beliefs, interests, lifestyles, etc. Also, keep in mind that one event’s target audience might be different from another event’s audience.

Planning 283

Planning Event Marketing Marketing Plans Work Management 283

Vision Edge Marketing

OCTOBER 1, 2024

Offline Observations and Customer Research : Conducting in-store observations, customer interviews, surveys, or focus groups helps gather qualitative insights into offline customer behavior. Citrix uses the insights from customers’ actions to understand which strategies drive conversions and improve the overall user experience.

POS 238

POS Marketing Analytics Tools Marketing Management Word of Mouth 238

KoMarketing Associates

JUNE 7, 2018

Focus Groups. If you regularly hold research or focus groups as part of product development, see if you can work with that team to have a session to focus on gathering insight about your content and what users want from you. Existing Audience Surveys. Utilize User-Generated Content.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Vision Edge Marketing

JANUARY 11, 2022

It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. . In-depth interviews and focus groups (or a hybrid of these) support the kind of probing that is essential to story building.

Paid Search Agency 183

Paid Search Agency Research Storytelling Work Management 183

Tomorrow People

AUGUST 27, 2024

But other important sources may also include: Demographic censuses Google Analytics Social media analytics tools CRM platforms Previous customer surveys, interviews, focus groups Lead generation forms Sales feedback By contrast, competitor data is most likely to be the least accessible.

Work Management 177

Work Management Tips Marketing Management Allocation 177

Stevens & Tate

SEPTEMBER 28, 2023

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The drawback to focus groups is that people often aren’t sure how to articulate what they feel about certain things. What Are Behavioral Biometrics?

Eye-Tracking 61

Eye-Tracking Focus Group Press Software 61

Vision Edge Marketing

SEPTEMBER 17, 2024

This could involve conducting surveys, hosting focus groups, or establishing customer advisory boards to foster ongoing dialog and collaboration. Engage with Customers Proactively: Proactively engage with customers to solicit feedback, gather insights, and anticipate their evolving needs and expectations.

Process 270

Process Allocation Ad Building Loyalty 270

Biznology

JUNE 29, 2017

Consider some research, like using an outbound telephone call or a focus group, to gain additional insights into the reasons for the inactivity. Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. Communicate through different channels.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Forge a new kind of focus group Creators’ communities are living focus groups. Tapping into that knowledge source can be invaluable for brands.

Product 94

Product Focus Group Social Media Advertising Agencies 94

SmartBug Media

MARCH 17, 2023

Before investing in them, you can get feedback on different product designs and promotional strategies through customer surveys, focus groups, and other methods. Through market research, businesses can identify potential design elements and promotional strategies that resonate with their target audience.

Research 98

Research Service Product Planning 98

Martech

OCTOBER 29, 2024

polls, surveys, focus groups, A/B testing). Your goal is to discover which ideas best meet your objectives. In nature, this is analogous to the natural selection phase. Filtering ideas by conducting research (e.g., Use analytical models that rate ideas against objective criteria.

Creativity 94

Creativity Marketing & Strategy Act-On Paid Search Agency 94

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

Martech

JANUARY 9, 2024

Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) “It is up to you to do the research and build the personas and profiles,” said Maxwell.

Optimization 100

Optimization Ideal Customer Profiles Customer Surveys Communities 100

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. We construct questions that will give us the answers we want.

Marketing AI 207

Marketing AI Practices Lead Ranking Tips 207

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Surveys and focus groups: Crude, less actionable. Because of their prevalence, it’s worth calling out self-reported metrics that stem from surveys and focus groups. So what is attention, really?

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133