Convince & Convert

JANUARY 9, 2012

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?

Advertising Agencies 115

Advertising Agencies Paid Search Agency Television marketing Lead Ranking 115

KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. You can also promote your content on Twitter and LinkedIn to get it in front of more people.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Marketing Insider Group

AUGUST 3, 2010

Kent calls social media “essentially the world’s largest focus group.&# He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. Share your thoughts, post a comment.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Email Marketing Work Management Marketing Management 100

KoMarketing Associates

APRIL 30, 2019

Analyze the Data you Have : If you have web analytics in place such as Google Analytics and Google Search Console , you can see which pages on your website are the most popular and what words or phrases are driving visitors from search engines. This can be done through phone interviews, focus groups, surveys, and more.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Webbiquity

JUNE 20, 2011

It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). because there are more blog comments to respond to, more Twitter followers to check out, etc.). Google settled a lawsuit last fall relating to its Google Buzz service. Sadly, yes.

Social Media 100

Social Media Peer-to-peer Media PR 100

Sprout Social

JULY 6, 2023

Track conversations around your brand Social is like a 24/7 focus group. Go beyond easily accessible raw metrics, and incorporate insights from Reddit communities, Twitter DMs, LinkedIn mentions and TikTok comments into your social data. They even share unfiltered thoughts about you and your competitors.

Social Media 143

Social Media Media Ideal Customer Profiles Thought Leadership 143

B2B Marketing Traction

MARCH 27, 2012

Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Instead of or in addition to expensive market research such as focus groups, you can use your blog and social media to get feedback and opinions. Crowdsource market research.

B2B Marketing 100

B2B Marketing Planning Word of Mouth B2B 100

Convince & Convert

JANUARY 9, 2012

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?

Advertising Agencies 90

Advertising Agencies Paid Search Agency Television marketing Lead Ranking 90

Sprout Social

AUGUST 23, 2016

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. An easy way to do this is through Twitter Advanced Search. Twitter doesn’t allow you to save your searches, but you can do it in Sprout. But now it’s all at your finger tips.

Social Media 111

Social Media Paid Content Media Business 111

Sprout Social

JANUARY 20, 2021

Like most people, B2B buyers often start that research on Google or another search engine. With Google Trends , Answer the Public , Ahrefs Keywords Explorer , Google Keyword Planner and other SEO tools can help you answer the questions: What questions are buyers asking about your industry, product or service?

Work Management 136

Work Management Marketing Management Research B2B Marketing 136

Biznology

DECEMBER 6, 2016

With the Amazon Echo and Google Home, along with Siri and Google Now, it’s fast becoming a voice-driven world. Figuring out what people are talking about using Google Trends is a better way to do real-time marketing. Connect with our panelists on Twitter at @ChrisAbraham , @CreativeComms , and @Stevology.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Instead, B2B should consider platforms like LinkedIn and Facebook as they are better equipped for sharing in-depth posts and articles, as well as reaching industry-focused groups. Target Audience.

Social Media 144

Social Media Paid Content Social Marketing Advertising Agencies 144

Webbiquity

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. Post on Google Buzz. Provide customer support. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Media Business Paid Search Agency 100

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! On LinkedIn alone, 35.5

Tools 119

Tools Work Management Marketing Management Business 119

BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. 1: Google Surveys. 1: Google Surveys. Google Surveys is exactly what it sounds like: it’s a tool for market researchers to create surveys and deliver them to highly targeted demographic groups. When it comes to marketing, primary research includes activities like: Surveys. A/B Testing.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. You must find a platform that compliments your target audience.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Hubspot

JANUARY 16, 2020

For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences). Did you know that Google Analytics has a section that lets you know the interests of your website visitors ?

Buyer Personas 91

Buyer Personas Psychographics Demographics Paid Search Agency 91

Marketing Insider Group

FEBRUARY 21, 2013

If marketers don’t stop thinking of themselves as “a focus group of one,” as ExactTarget puts it, the chasm will only widen between highly successful, truly client-centric companies and the “also-rans” who imagine they are representative of the people they are presumably trying to serve, and flounder as a result.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Work Management Marketing Management 100

Buffer

JANUARY 2, 2019

Hailley : From chatbots to ad optimization, platforms like Google and Facebook have been continuing to adopt artificial intelligence to enhance customer interaction. Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. How to say hello to us.

Social Media 112

Social Media Trends Marketing AI Media 112

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? If you sort of weighed in on what Google was going to become or whether Google was going to be a fad, just a few years after Google really had hit its stride, you would be very surprised in terms of what it is today and the same is true for a lot of other companies.

Paid Content 114

Paid Content Enterprise Management Work Management Marketing Management 114

Content Marketing Institute

JUNE 27, 2018

Those posts are then shared automatically across your connected social accounts — Twitter, LinkedIn, and Facebook — or you can have Quuu send you daily suggestions to quickly sort through yourself. Use @Triberr to exchange ideas & accolades in a professionally focused group. AaronOrendorff #tools Click To Tweet. Click to enlarge.

Curation 111

Curation Tools Enterprise Management Content 111

Single Grain

DECEMBER 9, 2019

If it weren't, we wouldn’t have big brands like Google, HP, Microsoft, Frito-Lay, Hyundai, CBS and ESPN investing in them so much. This could include in-depth case studies and interviews with consumers and/or focus groups (tools like Questback can help with this). How Is Neuromarketing Useful in Marketing Research? A/B testing.

Buy 126

Buy Trigger Marketing Eye-Tracking Paid Search Agency 126

Marketing Insider Group

NOVEMBER 12, 2014

This article is one of the best on the list and covers the pros and cons of Steve’s hotly debated idea that you cannot create great products by focus groups. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Content Standard

JULY 24, 2018

” But it’s not just about what’s happening on Twitter or Facebook; audience insights get stronger the more one-on-one you go. Setting up a Google Alert for keywords is a good place to start, as is regularly checking competitor blog comments, LinkedIn groups, and forums. Focus Groups.

Top of Funnel 66

Top of Funnel Content Focus Group Customer Surveys 66

Convince & Convert

MARCH 3, 2010

In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Buzz Marketing for Technology

JULY 7, 2008

7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking. © 2008 Community Group Therapy. Community Group Therapy is proudly powered by Silver Lexus and WordPress. advertising.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

FEBRUARY 22, 2016

If we look at some of the tech companies out there—Google, Facebook, Twitter, and so on—we can see that they’re constantly listening to consumers and adjusting their products or services depending on what their customers like and want. I’m on Google, and a little ad pops up at the top of the page telling me about a Samsung microwave.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Mobile Advertising Marketing & Strategy 101

Contently

MAY 3, 2017

As advertisers use Google’s recent controversies to leverage better prices and better placements, YouTubers are suffering. Mobile advertising startups haven’t chipped away at the 85 percent of the industry Facebook and Google control. The New York Times: How YouTube’s Shifting Algorithms Hurt Independent Media.

Storytelling 69

Storytelling Youtube Advertising Agencies Mobile Advertising 69

Martech Advisor

FEBRUARY 5, 2020

And if a highly customized Voice of the Customer survey is what you’re looking for, consider tools such as SurveyMonkey or and Google Surveys 360. For example, Lenovo used Google Surveys 360 to embed the Voice of the Customer in key developmental processes. Tell us on LinkedIn , Facebook , or Twitter.

Forrester 66

Forrester Landing Pages Customer Satisfaction Customer Surveys 66

Optinmonster

MARCH 30, 2020

Now, when some people hear the word “ market research ,” they think of small focus groups, expensive online surveys, and, for some reason, people in lab coats with clipboards. Right now, here are the 4 most popular platforms for running ads: Google AdWords. But that’s not the type of in-depth research we’re talking about.

Business 98

Business Paid Search Agency Budget Programs Social Media 98

LEADership

APRIL 29, 2014

Let’s Focus on these Top 5 B2B Social Media Channels: 1. Your company’s LinkedIn profile page should not only be optimized to rank well on Google, but it must also suitably impress potential new connections. You can also take advantage of the new Twitter cards within an expanded Tweet. Now is a good time to make that better.

Social Media 40

Social Media Advertising Channels Media B2B Thought Leadership 40

Contently

JUNE 13, 2016

Near the end of 2013, Google penalized the company for some shady SEO practices. Platforms like Facebook, Twitter, and Snapchat control everything within their own walls. Goldman’s Twitter account, which has over 500,000 followers, is full of positive PR and industry links, but there’s no user interaction.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

SnapApp

FEBRUARY 22, 2012

As a marketer, maybe you are looking to increase your social media connections by getting more Facebook Likes, Twitter Followers or Google +1s. Get Twitter Followers. Get Google +1s. Set Your Campaign Goals. Increase Viral and Social Sharing Traffic. Generate Leads, Signups and Registrations. Publish Your App to Facebook.

Template 48

Template Custom Publishing Viral Marketing Mobile Marketing 48

Conductor

JUNE 4, 2020

Read surveys, respond to reviews, do focus groups. There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. Understand the topics that drive Google Discover traffic to your site.

SEO 64

SEO Tips SERP Forrester 64

Hubspot

NOVEMBER 16, 2011

As the newest marketing weapon in your social media arsenal , Google+ Pages provide businesses with yet another powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads. 10 Tips for Attracting New Google+ Page Followers.

Google 28

Google Social Networks Stats User-Generated Content 28

Anteriad

APRIL 25, 2023

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Influencers are targeted most notably on Twitter. Being mobile-friendly also raises your ranking on Google, so it’s a smart marketing move.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95