Cintell

FEBRUARY 15, 2016

Asking buyer journey research participants to provide a visual of how they feel about their role as a buyer can provide some unique – and often humorous – psychographic insights. Visual mapping helps others within your organization understand and internalize the buyer journey more quickly. Thank you to Donna for sharing your perspective!

Buyer Personas 100

Buyer Personas Buyer's Journey Lead Ranking Marketing Qualified Leads 100

Hinge Marketing

APRIL 15, 2020

Primary research can be done using structured interviews, focus groups, or surveys. In most cases, focus groups are not well suited for professional services firms because of confidentiality issues. Most executives are not forthcoming in a group of direct competitors! Psychographic.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

Tony Zambito

JULY 6, 2011

  Let's look at a few: Buyer personas are not a buyer profile, a demographic profile, a psychographic profile, a market segment profile, a sales profile, a market research profile, a customer survey profile, or a focus group profile.    The point is that buyer personas are not profiles. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

Hubspot

OCTOBER 28, 2013

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Convince & Convert

DECEMBER 7, 2023

This could include members from within your organization or an external focus group. Deep Research & Understanding Going beyond mere demographics, this involves understanding the psychographics, values, preferences, and nuances of diverse groups. Gather a diverse group of individuals to review and provide feedback.

Campaigns 135

Campaigns Planning Paid Search Agency Peer-to-peer 135

Hubspot

APRIL 13, 2021

Psychographic information : This includes attributes related to personality traits, interests, attitudes or beliefs, and lifestyle. Collect psychographic data using Google Trends or influencers in the industry. Use qualitative metrics to determine your audience's biggest challenges.

Paid Content 97

Paid Content Ideal Customer Profiles Profiling Examples 97

Unbounce

JUNE 17, 2021

Dig deep into your audience’s psychographic and demographic info with surveys and focus groups. Despite this best practice being common knowledge, 65% of marketers do little to no audience research. ( Not you, I’m sure. You’re on top of things, right? ). You’ve got a lot of sources for getting to know your visitors.

Work Management 128

Work Management Landing Pages Psychographics Internet Marketing 128

Biznology

MAY 9, 2012

” 2) What are the demographics and psychographics? A demographic study provides an outline, but a psychographic study allows me to fill in the color. But, as you know, a focus group of one spells disaster. Fortunately, there are several very easy ways to understand reading and research habits of this group.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Hubspot

JANUARY 16, 2020

Other considerations that can be helpful are psychographics — values and motivations that impact a consumer's buyer's journey. If you're trying to increase brand awareness, you might want to create content that aligns with the interests of a broader group of people and limit the amount you hyper-target groups.

Buyer Personas 91

Buyer Personas Psychographics Demographics Paid Search Agency 91

Hubspot

MARCH 27, 2023

Segmentation helps clarify who you’re selling to, based on a variety of factors such as demographics, psychographics, lifestyle traits, and behavior. You can further define your target audience through a process called segmentation. Create (or improve) your websites Obviously, you cannot sell online without a web presence.

Service 93

Service Purchase Intent Landing Pages Psychographics 93

ClearVoice

JUNE 15, 2021

After conducting interviews, focus groups, and other data collection efforts, marketers consolidate the responses to identify commonalities in the available data. From there, they work to identify pain points and other psychographics the company’s customers are experiencing.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Content Standard

MAY 10, 2019

To get there will be a journey in itself, though, and will involve loads of research , from social listening, customer surveys, focus groups, and analyzing website data. But the results are worth the pursuit, as they will help you focus on and achieve the ultimate end goal: a better customer experience.

Buyer Personas 109

Buyer Personas Design Ad Building A/B testing 109

Navigate the Channel

MAY 30, 2023

Listening sessions or focus groups with subsets of your target audiences can reveal changes that should be made and fractures between what you thought you were saying and what your messaging may actually convey. Countering stereotypes in marketing helps create a more accurate portrayal of different communities.

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

seo.co

MAY 11, 2021

Psychographic. Finally, you have psychographic market segmentation. To get psychographic segmentation right, you’ll usually have to rely on a blend of objective and subjective insights. Good psychographic segmentation gives companies an idea of how to present offers. Instead, focus on the similarities that you find.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

ConvertKit

APRIL 17, 2019

With their psychographics in mind, let’s understand how your target audience wants to be communicated with. Interviews or focus group. Conducting a survey or poll can be a great way to test product or service ideas, but one of the best ways to truly understand your audience is by doing interviews or holding a focus group.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Blogger 86

ConvertKit

APRIL 17, 2019

With their psychographics in mind, let’s understand how your target audience wants to be communicated with. Interviews or focus group. Conducting a survey or poll can be a great way to test product or service ideas, but one of the best ways to truly understand your audience is by doing interviews or holding a focus group.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

ConvertKit

DECEMBER 19, 2018

Once you have created your target audience demographics, you can move on to understanding their psychographics. You can also create a focus group if you want to take this activity a step further. You can choose a small group of about five to nine people so everyone has a chance to be heard. Education level. Income level.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Televerde

FEBRUARY 2, 2021

Focus groups. Based on the research you receive, you can develop robust buyer personas based on your ideal customer’s psychographics and demographics. You’ll want to collect feedback from people who have interacted with your brand in the past or plan to in the future. You can collect your research by: Surveys. Interviews.

Buyer Personas 61

Buyer Personas Touchpoints Buying Cycle Psychographics 61

Optinmonster

FEBRUARY 21, 2023

Psychographic Segmentation Psychographic segmentation divides customers into groups based on personality traits, values, attitudes, interests, and other psychological characteristics. Another way to use geographic location to segment your target customers is to think about climate.

Segmentation 69

Segmentation Lead Ranking Practices Lead Scoring 69

sagefrog

JULY 29, 2024

Dive deeper into customer insights through more interactive methods like interviews and focus groups. This includes demographic information, psychographics, and behavioral patterns. This can provide valuable insights into how your brand is currently viewed and areas for improvement.

Positioning 52

Positioning Branding Brand Identity Ad Building 52

ClearVoice

MAY 29, 2023

Psychographics: Personality traits, values, beliefs, and attitudes toward specific topics, interests, hobbies, and lifestyles. Some strategies you can use: Conducting surveys, interviews, and focus groups. You may also run customer surveys, interviews, or focus groups. Sending out customer feedback forms.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Sprout Social

AUGUST 23, 2016

Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. People have grown to hate unsolicited messages from marketers. Know What Customers Really Think.

Social Media 112

Social Media Paid Content Media Business 112

Outgrow

AUGUST 17, 2022

Psychographics- Lifestyles, goals, values, personality, attitudes, or opinions. This will surely help you focus your efforts as per the scope of your requirements. By combining demographics with behavioral and psychographic questions, you can surely get a much better understanding of your customer profile. Focus group testing.

Ideal Customer Profiles 40

Ideal Customer Profiles Profiling Process Tips 40

Optinmonster

FEBRUARY 21, 2023

Psychographic Segmentation Psychographic segmentation divides customers into groups based on personality traits, values, attitudes, interests, and other psychological characteristics. Another way to use geographic location to segment your target customers is to think about climate.

Segmentation 64

Segmentation Lead Ranking Practices Lead Scoring 64

Martech

FEBRUARY 11, 2022

Using demographic, firmographic, and psychographic data gleaned from CRMs , marketers can build profiles that represent their customers’ interests and behaviors. This isn’t traditional research involving surveys or focus groups.

Work Management 121

Work Management Personalization Marketing Management Marketing AI 121

TrustRadius Marketing

FEBRUARY 15, 2022

Through market segmentation , businesses can break down their target audience into logical and comprehensible segments divided by geography, demographics, as well as behavioral and psychographic profiles. These include email marketing , questionnaires, surveys, forms, polls, focus groups, or even product sampling to generate reviews.

Marketing Management 52

Marketing Management Top of Funnel SWOT Paid Search Agency 52

ConvertKit

DECEMBER 19, 2018

Once you have created your target audience demographics, you can move on to understanding their psychographics. You can also create a focus group if you want to take this activity a step further. You can choose a small group of about five to nine people so everyone has a chance to be heard. Education level. Income level.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Valasys

NOVEMBER 11, 2024

In the food and beverage industry, psychographics also play a crucial role—what are their values, interests, and eating habits? Conducting surveys, focus groups, and analyzing existing customer data can provide valuable insights. This includes demographic factors such as age, gender, income level, and lifestyle preferences.

Advertising 40

Advertising Advertisements Marketing & Strategy Psychographics 40

LeadSquared

DECEMBER 7, 2020

A simple way to understand the potential reception of your campaigns is to run smaller focus group campaigns before the big launch. The answers to the above questions require the collection of demographic and psychographic data. For instance, for organic protein bars , the age group of the target audience will be 18-35 years.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

ClearVoice

MAY 15, 2020

Psychographic and demographic data is great if you have it, but… : There’s a lot to be learned by simply analyzing the data available to you for any tried-and-true video platform. A/B testing (and focus groups) are a great way to test whether a specific component of your video is working.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

The Marketing Blender

APRIL 11, 2023

How to define your target audience When defining your target audience, it’s essential to consider demographics, psychographics, and behaviors. Psychographics include personality, values, attitudes, interests, and lifestyles. Demographics include age, gender, income, education level, and location.

Effectiveness 40

Effectiveness Branding Brand Identity Touchpoints 40

The ABM Agency

MARCH 28, 2023

but also psychographic information like interests or values. You can use surveys or focus groups to gain further insight into the motivations behind their purchasing decisions. To get started, it’s important to build a comprehensive profile of each account or customer segment.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Demographic and psychographic information. It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. But when you're tasked to sit down and actually.

Enterprise Management 28

Enterprise Management Research Marketing Management Paid Search Agency 28

Lusha

JULY 11, 2024

Think of it as a detailed portrait, revealing your perfect customer’s demographics, psychographics, behaviors, pain points, and aspirations. Psychographics: Values, attitudes, interests, and lifestyle preferences of your ideal customer. An ICP goes beyond simple demographics like industry or company size.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Template Psychographics 52

Litmus

OCTOBER 10, 2024

Email segmentation is the strategic practice of dividing your audience into smaller, focused groups—customer segments—based on specific criteria like behavior, interests, or demographics. Learn how to implement email segmentation and how it can boost your engagement, conversions, and return on investment (ROI). What is email segmentation?

Segmentation 86

Segmentation Lead Ranking Lead Scoring Marketing & Strategy 86

Lusha

NOVEMBER 11, 2024

You can do market research through: Surveys Focus groups Industry reports To analyze your competition, look at their: Products Prices Marketing strategies Customer reviews Finding Your Ideal Customers Not all customers are the same. Psychographics : Interests, values, lifestyle, etc.

Paid Content 52

Paid Content Ideal Customer Profiles Work Management Webinar Metrics 52