Forrester, PR, RSS and Tools - B2B Marketing Zone

5 B2B Marketing Tips for Using Press Releases

Adobe Experience Cloud Blog

MARCH 31, 2011

by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. A 2010 study by Forrester research found that online viewing now equals that of TV viewing. Get creative about where you can re-tool/re-purpose the information to increase the life of the message.

Press

Press B2B Marketing Tips B2B

The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). Start by listening to the conversations already happening, using a social media monitoring tool like Radian6 or Techrigy SM2.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Because tools will change. If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way. They always do. Yahoo, too. Myspace also.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Forrester Research shows that from 2009-2014, U.S. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media

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Open Research: A Framework for Social Analytics

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. You can follow any responses to this entry through the RSS 2.0

Analytics

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? • based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

Social Media

Social Media Media Paid Content Work Management

B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Newsletter problems?

Work Management

Work Management Social Media Social Marketing B2B Marketing

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. link] Don Ronlund Helpfulness might be your most effective sales tool. *5 Great list, looks a lot like the discovery we do prior to content planning.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter Tips, Tactics and Techniques.

Twitter

Twitter Tactics Tools Tips

Best of 2009: Social Media Marketing, Part 1

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Which tools are most important for social media participation, analyzing what’s being said, and separating important substance from the noise? What’s In Your Social Media Toolkit? by Dave Fleet.

Social Media

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments.

Social Media

Social Media Media Paid Content Webinar Metrics

The 39 Social Media Tools I’ll Use Today

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments.

Social Media

Social Media Paid Content Tools Media

What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

FEBRUARY 23, 2012

The RSS feed is: [link]. We have Bubba Gump Shrimp Company, which means I get to quote Forrest Gump all the time. While that, of course, makes sense given the importance of Yelp to your particular category, I think the larger lesson there is that look, you’ve got to pick the right tools for the right audience. Listen Now.

Social Media

Social Media Paid Content Media Paid Search Agency

Best of 2009: SEO Tips, Part 1

Webbiquity

JANUARY 10, 2010

How can you get the most of out of Google’s free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog. SEO Tools 101, Part 1 by Search Engine Watch.

SEO

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. You can follow any responses to this entry through the RSS 2.0

Social Networks

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? You don’t have to hire a PR agency to kiss the arses of the editors any more. Google has dis-intermediated the content business. Your department.

Paid Search Agency

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The State of the Blogosphere 2010

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger

Blogger Curation Contingency Planning Classified Ads

B2B Marketing Zone

5 B2B Marketing Tips for Using Press Releases

The Top 3 Priorities for 2010 Marketing Budgets

Trending Sources

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Open Research: A Framework for Social Analytics

Convince and Convert Blog: Social Media Strategy and Social Media.

B2B Social Media Marketing -- Does It Work?

Convince and Convert Blog: Social Media Strategy and Social Media.

Best Twitter Tips, Tools and Tactics of 2011

Best of 2009: Social Media Marketing, Part 1

Convince and Convert Blog: Social Media Strategy and Social Media.

The 39 Social Media Tools I’ll Use Today

What Bubba Gump Shrimp Can Teach You About Social Media

Best of 2009: SEO Tips, Part 1

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

The State of the Blogosphere 2010

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