Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. What is hyper-precision targeting?

Paid Search Agency 112

Paid Search Agency Ads Campaigns Ad Building 112

InsightSquared

SEPTEMBER 20, 2018

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). This direct insight leads to effective coaching and drives the continual refinement of the process as a whole. Lead source attribution.

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

FunnelEnvy

FEBRUARY 5, 2024

Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. On-page SEO refers to optimizing elements on a website to improve its visibility, technical performance, and ranking in search engine results. Mobile-friendly sites will show up higher in search results.

Paid Content 62

Paid Content PPC Traffic SEO 62

Sprout Social

JUNE 24, 2024

When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to them is, “Can I actually hear about how your paid social team is staffed and how strong your customer acquisition costs and return on ad spend are first?” This question always surprises them.

Paid Content 90

Paid Content Paid Search Agency Paid Social Agency Social Marketing 90

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 136

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 136

Zoominfo

SEPTEMBER 23, 2020

It’s more than a product launch, but slightly less than an entire business model. It’s a unique, product specific, customer focused go-to-market strategy. From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. What is a GTM Strategy?

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Choozle

DECEMBER 1, 2021

And through these new developments, confidence in investing in marketing spending is back on the rise entering 2022. Brands are moving forward and embracing the changing marketing landscape after the turmoil and uncertainty of the pandemic. All companies, businesses, and brands have different goals for their marketing efforts.

Budget Programs 98

Budget Programs Marketing Budget Creation Planning Campaigns 98

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. The Top 10 B2B Marketing Metrics to Measure in 2018. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Martech

JANUARY 9, 2023

Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Dig deeper: 3 ‘secret’ marketing tools in Google Analytics 4. Behavior modeling. Unobserved data: How it works and why it matters.

Marketing Attribution 120

Marketing Attribution Marketing Analytics Tools Analytics Features 120

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? Q: When you were first leading the ecommerce strategy, did you ever consider your own mobile apps or other DTC strategies?

Advertising Agencies 119

Advertising Agencies Media eCommerce Cost Per Click 119

Anyword

MARCH 18, 2022

As any publisher or marketer promoting commerce content on Facebook knows, the end goal is turning a passive view into an active buyer. However, sometimes completing that funnel is a lot easier said than done. Different marketers and publishers optimize their advertising copywriting and campaigns for different goals.

Activities 64

Activities Facebook ROAS Copywriting 64

Valasys

JULY 21, 2020

In a data-driven world, you need to understand how to measure the success of your business model. In this blog we will describe 10 important KPIs for B2B e-commerce marketplace that will help you evaluate even the value of even the intangibles in your business: 1) Sales Conversion. 2) Website Traffic.

Lead Ranking 80

Lead Ranking B2B Lead Scoring Churn Rate 80

Choozle

DECEMBER 1, 2021

And through these new developments, confidence in investing in marketing spending is back on the rise entering 2022. Brands are moving forward and embracing the changing marketing landscape after the turmoil and uncertainty of the pandemic. All companies, businesses, and brands have different goals for their marketing efforts.

Budget Programs 52

Budget Programs Marketing Budget Creation Planning Campaigns 52

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Marketing is an important aspect for any business looking to achieve consistent and continuing success. Keeping up with all these new strategies, like e-commerce marketing, can be daunting sometimes. E-commerce marketing is a tactic that is easier than it sounds.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Zoominfo

SEPTEMBER 23, 2020

It’s more than a product launch, but slightly less than an entire business model. It’s a unique, product-specific, customer-focused go-to-market strategy. From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure. What is a GTM Strategy?

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Optinmonster

MARCH 21, 2024

Unlike traditional advertising, which casts a wide net hoping to catch anyone in its radius, retargeting is akin to fishing with a spear, targeting individuals who have already entered your ecosystem. This approach increases the relevance of your ads and enhances the user experience, leading to higher conversion rates.

Paid Search Agency 97

Paid Search Agency Ads Google Marketing Analytics Tools 97

QuanticMind

AUGUST 22, 2018

Financial services businesses have many opportunities to build brand awareness and attract new clients through search engine marketing (SEM). There are two main approaches financial services businesses can take to search engine marketing: search engine optimization (SEO) and Pay-Per-Click advertising (PPC).

SEM 73

SEM Work Management Marketing Management Lead Scoring 73

Hubspot

JULY 15, 2020

We're all too familiar with the dilemma most marketers face: higher expectations, and fewer resources. Plus, there's a lot of rhetoric around marketing strategies and buzzwords that seem complex and hard to implement, only making the water murkier. In essence, account-based marketing is just a smarter way to do B2B marketing.

Demand Generation 98

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 98

Metadata

SEPTEMBER 22, 2021

If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. A lot of B2B marketers wonder if spending marketing dollars on Facebook is worth it. And Facebook offers the advantage of catching these people outside of their typical work hours (score!). Engagement?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. A lot of B2B marketers wonder if spending marketing dollars on Facebook is worth it. And Facebook offers the advantage of catching these people outside of their typical work hours (score!). Engagement?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I

Buying Cycle 98

Buying Cycle Intent Ideal Customer Profiles Planning 98

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. You need to secure space in your market with a relevant keyword while also finding a way to stand out. Hop straight to it here :).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Directive Agency

MARCH 25, 2020

Be able to communicate your value quickly and concisely. These giants continue to dominate the market share of revenue generated by the overall software industry. This includes: Content with high monthly search volume for relevant terms at the top-of-the-funnel. Activation. Organic Search. …and more. Shopify can gain $12.2

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Outbrain

FEBRUARY 12, 2023

Year after year, marketers view Super Bowl advertising as an early indication of trends that will define the rest of the year. This change directly impacts advertisers that need to shift from impressions to engagement.

Advertising Agencies 49

Advertising Agencies Advertisements Advertising Multi-Touch Attribution 49

QuanticMind

MAY 11, 2018

Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. Defining your goals will help you choose the platforms and ad types that are best suited for your marketing needs. Generate leads. Where do you start? There’s so much to cover and so little time. But don’t worry.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Choozle

DECEMBER 18, 2018

Kate Marshall, Marketing & Communications Manager, Choozle: It seems like holiday marketing strategies always get pushed to the last minute —especially since time is such a precious resource in Q4. Although prices are up, people are highly active within the market. Why is it so important to plan ahead?

Cost per Acquisition 81

Cost per Acquisition Advertising Agencies Marketing Strategy Marketing & Strategy 81

QuanticMind

MAY 31, 2018

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Low cost (potentially). Targeting opportunities.

PPC 40

PPC SEM Marketing Budget SEO 40

QuanticMind

MAY 31, 2018

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Low cost (potentially). Targeting opportunities.

SEM 40

SEM PPC Marketing Budget SEO 40

QuanticMind

MARCH 27, 2019

Search Engine Marketing is a complex strategy that will only grow more challenging in the future. That’s clearly not sustainable, which leads many to turn to rule-based bidding decisions. Ignoring Deep Funnel Data. This can result in potentially millions, or in some cases billions, of bid variations to calculate.

SEM 40

SEM Budget Programs Optimization Marketing AI 40

Outbrain

FEBRUARY 6, 2022

Marketing guru Gary Vaynerchuck is a fan of TV commercials on Super Bowl night. So what can marketers who don’t have the huge budget necessary to land the top spot learn from the Super Bowl? Can the Super Bowl tactics be applied to traditional marketing campaigns? One hit wonder vs. campaign.

Paid Search Agency 29

Paid Search Agency Planning Ads Advertising Agencies 29

Outbrain

FEBRUARY 16, 2021

Have you heard about Outbrain Academy’s latest course that certifies you as a Native Advertising Strategy Expert? As one Marketing Director said: “Outbrain Academy training supports a holistic planning approach and unselfishly educates on Native as a channel.”. Native Advertising has come a long way. Enroll Now.

Paid Search Agency 29

Paid Search Agency Advertising Agencies Mobile Advertising Top of Funnel 29

Outgrow

NOVEMBER 30, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Shoham Eckhaus for our monthly podcast – ‘ Marketer of the Month ’! Building an effective marketing funnel for B2B. Capturing and converting leads with little effort. Capturing and converting leads with little effort.

Work Management 52

Work Management Paid Search Agency Enterprise Management Top of Funnel 52

QuanticMind

DECEMBER 6, 2018

The advertising industry has made huge strides in attempting to understand the mind of the consumer and potential buyer. With the emergence and proliferation of predictive advertising technologies that predict consumer behavior before it actually occurs, that future may well be here. . What is Predictive Advertising?

Advertisements 40

Advertisements Advertising Marketing AI Enterprise Management 40

QuanticMind

JUNE 23, 2019

In 2019, businesses are investing more in PPC performance marketing than ever before. Advertisers must constantly be on the lookout for ways to improve Adwords performance if they want to stay ahead of the growing competition. There are a lot of changes advertisers can make to improve performance and an equal number of ways to hurt it.

PPC 40

PPC Cost Per Click Optimization Forecasting 40

QuanticMind

JUNE 28, 2019

Advertisers have managed PPC optimization manually since the beginning of Google Adwords. On the surface, manual bidding seems to give advertisers the most control over their accounts and campaigns, allowing them to make any necessary changes to improve performance. You can automate ad creation, market research, bidding, and more.

Cost Per Click 40

Cost Per Click Cost per Acquisition Automation Optimization 40

Choozle

JULY 26, 2021

Marketing metrics are the key performance indicators (KPIs) used by marketing teams to quantify a campaign’s results. Marketing metrics are used to measure a campaign’s performance and represent how effective it was in reaching specific goals. Jump to: Marketing qualified leads (MQL).

Cost per Acquisition 98

Cost per Acquisition Lead Ranking Marketing Qualified Leads ROAS 98

Outbrain

OCTOBER 28, 2019

Over a decade ago, the idea that you could measure your marketing activities and allocate dollars to actual results was quite revolutionary. Suddenly, it seemed you could attribute your online marketing success by simply measuring the last click before conversion. The Importance of “Micro-Moments” in the Marketing Funnel.

Cost per Acquisition 22

Cost per Acquisition CPA Allocation Top of Funnel 22