Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Updated on January 6, 2025.

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Top of Funnel Landing Pages Digital Marketing Funnels Advertising Funnels 111

FunnelEnvy

DECEMBER 23, 2024

Marketing Qualified Leads (MQLs) fuel a successful B2B marketing and sales funnel. Without a steady flow of top-of-funnel MQLs, businesses struggle to sustain a robust sales pipeline. This post explains how to boost MQL volume by optimizing your top-of-funnel strategies. Create customer journeys for your ideal personas.

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Top of Funnel Lead Ranking Marketing Qualified Leads MQL 69

ClearVoice

MARCH 11, 2025

What is content segmentation? Content segmentation is the process of dividing content into targeted segments to meet the specific needs, preferences, or behaviors of different audience groups. Tailoring content to distinct personas or customer segments allows you to deliver more relevant, engaging, and effective messaging.

Segmentation 52

Segmentation Top of Funnel Content Marketing Analytics Tools 52

Webbiquity

MARCH 31, 2025

Have you ever seen companies that invest heavily in driving leads but still fail to move them down the funnel? They integrate all funnel stages within their CRM, ensuring marketing and sales activities are transparent and coordinated. Chances are, theres been a breakdown between marketing and sales.

Demand Generation Agencies 173

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 173

Martech

FEBRUARY 27, 2025

Building efficiency in a B2B sales funnel is no small task. Data-driven automated email nurturing can help B2B organizations engage with leads, creating a streamlined, scalable way to guide prospects through the sales funnel. Automated email nurturing acts like an extra team member in your sales funnel. The good news?

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Top of Funnel B2B Sales Enterprise Management Marketing Automation Services 80

Marketing Insider Group

OCTOBER 16, 2024

With predictive analytics and audience, you can segment consumers into audience cohorts and market to them accordingly. Amassing this information is critical to being able to determine the “next moves” of specific customer segments and avoid wasting energy and funds on blanket marketing campaigns.

Advertising Channels 173

Advertising Channels Marketing Strategy Marketing & Strategy Planning 173

Sprout Social

JULY 23, 2024

When the campaigns are combined, they cover different parts of a customer’s lower-funnel journey. While some of the other brands on our list use Pinterest as a bottom-of-funnel strategy, The New York Times’ account focuses on brand awareness and content distribution.

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Brand Identity Branding Top of Funnel Best Practices 128

Marketing Insider Group

AUGUST 26, 2024

Now’s the time to employ tactics like account-based marketing (ABM), paid search engine marketing (SEM), LinkedIn Sponsored Content, and automated email marketing to engage and nurture leads through the sales funnel. At this stage, you’ll need to keep your messaging consistent with the messaging used during the initial awareness phase.

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Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 195

Televerde

AUGUST 22, 2024

Originally Published on SalesAndMarketing.com Customer segmentation is a fundamental part of modern digital marketing. Customer segmentation is the backbone of these personalization capabilities, allowing businesses to target specific groups with tailored messages and offers. Choosing the right segmentation criteria is essential.

Ideal Customer Profiles 52

Ideal Customer Profiles Segmentation Personalization Allocation 52

Marketing Insider Group

MAY 11, 2021

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. Cluster modeling: This predictive model can help you segment your customers into different groups based on multiple variables. Targeting and Segmenting Your Audience. Source: HubSpot.

Lead Ranking 363

Lead Ranking Analytics Marketing AI Marketing Budget 363

Zoominfo

NOVEMBER 1, 2024

billion digital profiles Programmatic advertising technology for targeted account reach Integration capabilities with 24 marketing and sales tools Full-funnel marketing approach Account-based analytics for measuring campaign performance Learn More about RollWorks Account-Based Platform 3.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Martech

AUGUST 19, 2024

Dig deeper: How to find your next, best customers with ABM Collaborate with sales teams Work closely with your sales team to identify segments or specific accounts showing interest in your products or services. Develop your ICP by combining insights from your sales team with data about your current customers from your CRM.

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Account Based Marketing Ideal Customer Profiles ABM Sales Management 113

Valasys

FEBRUARY 26, 2025

Traditional customer segmentation models rely on demographics, behaviors, and firmographics. However, with the introduction of AI-driven data insights, segmentation has become more precise and efficient. Businesses can maximize their efforts by using VAIS to segment their consumer base. What is VAIS?

Segmentation 52

Segmentation Lead Ranking Lead Scoring Account Based Marketing 52

Webbiquity

AUGUST 22, 2024

Once you’ve got the info, slicing your list into segments allows for that personalized touch that says, “Hey, I really understand you!” Foster Relationships, Not Just Sales One of the most important points to remember is to think of your emails as a way to build relationships, not just a sales funnel. Your subject line?

Email Marketing 187

Email Marketing Top of Funnel CAN-SPAM Marketing Management 187

Martech

NOVEMBER 1, 2024

In today’s economic climate, this misalignment represents a critical oversight in how we approach revenue growth and makes a case for account-based strategies to be deployed more broadly across the expansion side of the funnel. Usage patterns and engagement scores by segments. Here’s how to build it. Customer maturity indicators.

Account Based Marketing 133

Account Based Marketing Marketing Analytics Tools Lead Ranking ABM 133

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. Static funnels fail to provide these early insights, leaving sellers struggling to meet buyers where they are.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Lead Ranking Intent Signal 130

Optinmonster

FEBRUARY 25, 2025

In this guide, I’ll walk you through the process of using GA4 segments to track how your OptinMonster campaigns affect visitor behavior. Examples of Tracking OptinMonster Campaigns with GA4 Segments How to Use GA4 Segments to Track the Impact of OptinMonster Campaigns Why Should You Track OptinMonster Campaign Interactions in GA4?

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Segmentation Campaigns Effectiveness Click Rate 52

Webbiquity

DECEMBER 10, 2024

There are several ways to find influential people in your segment. To make the most of the content distribution benefits of a brand newsletter: Start by segmenting your leads from your current customers, then categorize prospects based on industry, job role, or stage in the buyers journey.

Distribution 154

Distribution Paid Content Top of Funnel Webinar Metrics 154

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. The secret is creating a high-ticket agency funnel to target the right clients and using strategic selling tactics. Funnel : Use simple, logical steps to guide prospects from interest to conversion.

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Top of Funnel Paid Search Agency Advertising Agencies Ad Agencies 52

Only B2B

OCTOBER 9, 2024

Importance of Marketing Qualified Leads in the Sales Funnel MQLs are the lifeblood of the sales funnel. Strategies to Nurture Marketing Qualified Leads You’ve identified MQLs —now it’s time to nurture them and move them further down the funnel.

Lead Ranking 133

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Work Management 133

Velocity Partners

JANUARY 16, 2025

In our Big Beautiful B2B Blueprint , we posited that the first step to creating some killer ideas is to forget about the marketing funnel. The funnel is a useful concept when it stays in its lane. You can use the funnel to illustrate why B2B buying involves multiple stages of consideration. Filling the funnel isnt a strategy.

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Top of Funnel Marketing Funnels B2B Marketing Ideal Customer Profiles 59

Marketing Insider Group

NOVEMBER 4, 2024

Take AI-driven customer segmentation, for example. While AI can segment customers based on data such as demographics, behaviors, and past interactions, it cannot provide the context of why those segments behave the way they do.

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B2B Digital Marketer

MARCH 27, 2025

For bottom-funnel marketers, this context mattersbecause every word should earn its place. (6:16 Naomi introduces her north star: strategic copy starts with understanding where your buyer is in the funnel. This segment unpacks how too many campaigns stall because they ignore the middlewhere buyers are curious but not yet convinced.

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Top of Funnel Work Management Copywriting Marketing Management 52

Lead Forensics

AUGUST 6, 2024

In the fast-paced world of digital marketing, a seamless sales funnel is crucial for turning potential customers into loyal buyers. However, many businesses find their sales funnels leaking leads at various stages, which impact revenue and growth opportunities. Prevent leaks by attracting the right audience.

Demand Generation Agencies 52

Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 52

Marketing Insider Group

AUGUST 12, 2020

Use customer research and employee-created content to move those prospects further along the sales funnel. As NewsCred’s Gaby Tama rightly points out, you need to create a “documented, full-funnel [social media] strategy that’s fully integrated with your content marketing program.” If you build it, he will come” is the actual quote.

Social Media 363

Social Media Top of Funnel Social Marketing Marketing & Strategy 363

Lead Forensics

JULY 30, 2024

Content Segmentation Once you have some ideas about the content you will supply, you need to start narrowing it down and to hone in on your specific audiences even further. The data gathered through this mid-funnel offer needs to be fed back to the marketing team, to help them adjust and optimize the entire process.

Top of Funnel 93

Top of Funnel Work Management B2B Marketing Sales Qualified Leads 93

Marketing Insider Group

FEBRUARY 1, 2021

By learning everything you can about your current audience, you’ll better understand who you should target in campaigns and how likely your prospects and leads will make it through the sales funnel. With this data, you can get a clearer picture of where potential buyers are in the marketing funnel. Analyze Your Sales Funnel.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Act-On

APRIL 29, 2024

Segmentation (the secret superpower of lead scoring) The whole practice of marketing automation depends on segmentation : automatically categorizing audience members based on demographics, firmographics, or behavior. Lead scoring is a type of segmentation. Lead scoring, segmentation, and nurturing are a powerful combination.

Lead Ranking 239

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 239

Martech

NOVEMBER 11, 2024

They ensure that websites are visually appealing and provide relevant, personalized experiences for each audience segment. Implementing personalization features that tailor the experience to different audience segments. Utilizing segmentation to increase the relevance of content for different audiences.

CMS Development 110

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Martech

DECEMBER 20, 2024

Dig deeper: Beyond the funnel: A new approach to content marketing 3. The remedy Tailor your content for a specific audience segment. Top-of-funnel (TOFU): Build awareness. Middle-of-funnel (MOFU): Nurture trust and credibility. Bottom-of-funnel (BOFU): Close the deal.

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Top of Funnel Digital Marketing Funnels Lead Scoring Lead Ranking 113

Litmus

AUGUST 14, 2024

Email reflects the entire marketing funnel Email is really its own full funnel of activity, engagement, and trust-building at all stages of the buyers journey. If you only expect email to drive end conversions, your funnel will dry up and fail to generate more emails for that bottom-of-funnel segment, which will affect your ROI.

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Animalz blog

OCTOBER 28, 2024

Keith breaks down how to define and track your most valuable customers, shares a framework for effective marketing reporting, and explains why monitoring the middle of your funnel is crucial for content marketing success. This allows you to identify areas for improvement and tailor your approach to different segments of your audience.

Top of Funnel 109

Top of Funnel Paid Search Agency Multi-Touch Attribution Advertising Funnels 109

Webbiquity

JANUARY 23, 2025

Expanding upon existing technical capabilities helps professionals spot seasonal patterns, identify high-value customer segments, and measure campaign performance accurately. They set up systems to move leads through sales funnels, reactivate dormant customers, and coordinate messaging across email, social media, and advertising platforms.

Lead Ranking 154

Lead Ranking Marketing Automation Services Work Management Allocation 154

Marketing Insider Group

SEPTEMBER 23, 2020

Instead of a single blog, Home Depot segments its blog posts according to customer interests. Then, it breaks down each of these categories into smaller ones, each laser-focused on specific customer segments. It, like Home Depot, segments its blog categories by reader interests. Take its outdoor living category, for instance.

Paid Search Agency 363

Paid Search Agency Top of Funnel Content Marketing Companies 363

Zoominfo

AUGUST 27, 2024

Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns. These products and platforms are designed to help you identify, engage, and convert your most valuable prospects, ultimately driving growth and success for your organization.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Martech

JANUARY 21, 2025

This flexibility helps you connect with diverse audience segments while maintaining relevance. Segment strategically: Each smaller piece should address a specific question or offer a solution to a clear problem. Each segment should offer its own value while supporting the overall message. Processing.

ROI 135

ROI Top of Funnel Best Practices Marketing Analytics Tools 135

Martech

MARCH 6, 2025

Look at your funnel from both: An absolute volume perspective (how many accounts progress through each stage). Modern ABX is a GTM-wide motion that aligns marketing, sales and customer success around a data-driven taxonomy of accounts, buying groups, segments and marketable audiences. Inbound vs. outbound. Integrate first-party data.

Marketing Analytics Tools 106

Marketing Analytics Tools Top of Funnel Account Based Marketing Multi-Channel 106