KoMarketing Associates

JANUARY 28, 2021

Gartner conducted the “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data indicated that most marketers (58%) were forced to decrease their martech budget as a result of COVID-19.

Spending 260

Spending Work Management B2B Marketing Management 260

Customer Experience Matrix

OCTOBER 27, 2019

SessionM/Mastercard: most CDP acquisitions have been made by companies that are not primarily marketing software vendors. For CDP vendors, these deals are a promising exit path from a crowded industry which will only become more competeitive (see below). This will make life more difficult for the independent CDP vendors.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Martech

JANUARY 14, 2022

” It profiled some struggling enterprise software vendors sitting on large piles of cash because they IPO’d at pumped-up valuations just before the 2001 crash. Forrester and Gartner lauded the firm for more than a decade, even as licensees labored under mountains of technical debt. .” ” OpenText is not alone.

Enterprise Management 122

Enterprise Management Marketing Management Vendors Burn Rate 122

Zoominfo

MARCH 10, 2021

So the company begins defining requirements for new CRM software, and two months later selects a vendor. These figures account for a combination of companies installing CRMs for the first time and other organizations switching CRM vendors. market share in the CRM industry, according to prior analysis from Gartner.

Work Management 246

Work Management Analysis Marketing Management Cost 246

SWZD

NOVEMBER 4, 2021

Industry leader Gartner has recognized SWZD in their 2021 Market Guide for Revenue Data Solutions Report.

Gartner 118

Gartner Marketing Report Advertising Agencies Marketing 118

KoMarketing Associates

JANUARY 20, 2021

Gartner conducted its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data indicated that most marketers (58%) decreased their 2020 martech budget as a direct result of the pandemic.

Account Based Marketing 206

Account Based Marketing ABM Gartner Budget Programs 206

Zoominfo

MAY 8, 2020

Popularly, secondary market research from companies such as Forrester , Gartner , or other consulting groups are often used to determine how many end users meet your market criteria, and how big that industry is. I can calculate TAM for my lemonade: 1,000 vendors multiplied by $1500 equals a total market of $1,500,000.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Biznology

DECEMBER 22, 2021

According to Gartner, “by the end of 2023, modern privacy laws will cover the personal information of 75% of the world’s population.” Ask A Lot of Your Digital Vendors. Your vendors who should be focused on security and have their own security teams or vendors in place. Get Your Privacy Policies In Order.

Privacy 197

Privacy Privacy Policies Planning Advertising Agencies 197

Biznology

FEBRUARY 1, 2018

The numbers for 2017 aren’t yet in, but last year, Gartner doubled down with data saying, “Yes, it is really going to happen in 2017.” Marketing has the budget and spends it directly with vendors — often for cloud services that don’t require traditional IT. How times have changed! Mix and match.

Work Management 172

Work Management Marketing Management Vendors Gartner 172

Zoominfo

NOVEMBER 6, 2023

We’re very proud to say that ZoomInfo has been named a Visionary in the 2023 Gartner ® Magic Quadrant™ for Account-Based Marketing for our Ability to Execute and Completeness of Vision. But according to Gartner, 40% of businesses actually struggle to gather account and contact data when running an ABM program. All rights reserved.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

Salesforce Marketing Cloud

FEBRUARY 28, 2024

Today, we’re delighted to announce that our efforts have been recognized on both G2 and Gartner, thanks to your support. Salesforce voted #1 Global Software Company on G2 Our flagship product, Sales Cloud, is #1 in more sales capability G2 Grids than any other vendor. out of 5 from 207 reviews (as of December 2023).

Gartner 64

Gartner Peer-to-peer Work Management Marketing Management 64

Marketing Insider Group

FEBRUARY 1, 2021

To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. Use Third-Party Vendors. Source: Gartner. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Contently

MAY 1, 2018

For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. That alone says a lot about current state of marketing and content—and the Gartner CMP report says a lot more about where it’s going.

Marketing Management 124

Marketing Management Gartner Vendors Paid Search Agency 124

Martech

AUGUST 19, 2021

In its most recent report on the market, Gartner predicted that 70% of independent CDP vendors will be acquired or will acquire adjacent technologies to diversify by 2023. According to Gartner, these players will get into of personalization, multichannel marketing, consent management or master data management (MDM) for customer data.

Enterprise Management 128

Enterprise Management Marketing Management Ideal Customer Profiles Gartner 128

ANNUITAS

NOVEMBER 15, 2021

In fact, only 30% of B2B buyers prefer in-person interactions when evaluating new vendors (that number drops to 16% for renewals). Few sales leaders are confident they can deliver against revenue goals (just 6% of Chief Sales Officers according to Gartner). In short, it’s time to double down on your inside sales team.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Vision Edge Marketing

DECEMBER 15, 2020

Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”. In fact, a Gartner research study found that when B2B buyers consider a purchase, they spend only 17% of their time meeting with potential suppliers.

Peer-to-peer 269

Peer-to-peer Buy Sales Cycle B2B Sales 269

Engagio

DECEMBER 9, 2022

Gartner® named Demandbase a Leader among ABM vendors globally in the inaugural edition of their Magic Quadrant™ for Account-Based Marketing Platforms, 2022. The post 2022 Gartner ABM Magic Quadrant appeared first on Demandbase.

Gartner 62

Gartner Account Based Marketing ABM DemandBase 62

KoMarketing Associates

DECEMBER 22, 2020

Gartner recently published the results of its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and statistics showed that the majority of marketers (58%) decreased their 2020 martech budget as a direct result of the pandemic.

Budget Programs 165

Budget Programs Customer Surveys Gartner Marketing Budget 165

Biznology

DECEMBER 6, 2019

But vendors of technology solutions that provide this competitive advantage often struggle to differentiate their own solutions. It’s a problem because, according to Gartner research , when technology buyers aren’t sure what makes a solution different, they don’t buy from that vendor.

Differentiation 151

Differentiation Video Marketing Gartner Vendors 151

Zoominfo

DECEMBER 13, 2024

1 rankings in the G2 Fall 2024 report , earning its place in the top 0.01% of the 130,000+ vendors evaluated. Recognition from Trusted Analysts Gartner Magic Quadrant In 2024, ZoomInfo was named a Leader in the Gartner Magic Quadrant for Account-Based Marketing Platforms. G2s Fall 2024 Reports ZoomInfo achieved 139 No.

Zoominfo 130

Zoominfo Enterprise Management Marketing Management Lead Scoring 130

Martech

FEBRUARY 26, 2024

One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants to review marketing’s technology expenses, top to bottom. Disclosure: I work for Gartner.) Gartner calls this approach “catalytic marketing.”

Enterprise Management 139

Enterprise Management Resource Management Work Management Planning 139

Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. The uncertain future of key vendors in this space underscores the need for cautious investment decisions.

Marketing Automation Services 119

Marketing Automation Services Optimization Marketing AI Work Management 119

Ataccama

APRIL 28, 2022

Download the report to learn Gartner’s perception of the strengths and cautions for individual data quality vendors, and see what makes Ataccama a Leader.

Gartner 98

Gartner Vendors Research 98

Ataccama

NOVEMBER 4, 2022

Download the report to learn Gartner’s perception of the strengths and cautions for individual data quality vendors, and see what makes Ataccama a Leader.

Gartner 98

Gartner Vendors Research 98

Content Standard

JULY 14, 2021

Research tools such as Gartner’s Magic Quadrant can help you evaluate the features and functionality of some of the industry’s leading content marketing platforms. Resources such as Gartner’s Magic Quadrant offer another level of evaluation of leading content marketing platforms’ talent recruitment strategies.

Advertising Agencies 141

Advertising Agencies Enterprise Management Work Management Marketing Management 141

Customer Experience Matrix

MARCH 20, 2018

The Customer Data Platform industry is doing very well, thank you, with new reports out recently from both Gartner and Forrester and the CDP Institute launching its European branch. My general conclusion has been that the effort needed to rework the existing components of their clouds is too great for the vendors to consider.

Enterprise Management 153

Enterprise Management Work Management Marketing Management Buy 153

Zoominfo

DECEMBER 16, 2020

For example, according to Gartner Research, we know when B2B buyers are considering a purchase, the majority (27%) of that time is spent researching independently online. In fact, just 17% is spent meeting with potential vendors.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Biznology

NOVEMBER 30, 2017

But new research from CEB , now Gartner , suggests that things are even worse these days: it’s buying gridlock. At CEB, now Gartner, we’ve been studying sales and marketing for years, which means that we have deep insights into the challenges within these functions. It involves multiple parties over long decision-making cycles.

Buy 131

Buy Process Gartner B2B 131

Customer Experience Matrix

MARCH 29, 2017

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. I understand Gartner's logic but I find the IDC figures more plausible.

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Contently

OCTOBER 21, 2020

Thanks to sites like G2 Crowd, Captera, and Gartner Peer Insights, social proof has made its way to the B2B tech industry. Buyers can read hundreds of vendor reviews from people like them, filtering by industry and company size, to get an unvarnished look at how customers really feel about the investments they’ve made.

Peer-to-peer 164

Peer-to-peer Social Marketing Gartner Amazon 164

Customer Experience Matrix

JULY 27, 2018

It’s nearly a year since Gartner placed Customer Data Platforms at the top of its “hype cycle” for digital marketing technologies. So far a I know, though, she's wrong to suggest that CDP vendors and advocates (obviously including me) claim otherwise. Again, no CDP vendor, buyer, or analyst would ever argue otherwise.

Enterprise Management 149

Enterprise Management Work Management Marketing Management Vendors 149

Martech

NOVEMBER 25, 2024

Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. To align and share martech ownership, identifying internal stakeholders (or “buying centers,” as vendors call them) is crucial. There are generally three stakeholder groups.

Budget Programs 125

Budget Programs Enterprise Management Marketing Automation Services Work Management 125

Sana Commerce

MARCH 11, 2024

Celebrating success: diving into insights Sana Commerce proudly announces its recognition as an Aspiring Vendor in the 2023 Gartner ® Peer Insights Voice of the Customer for Digital Commerce. “While we celebrate this recognition in the Gartner report, for us, it doesn’t stop there. and/or its affiliates in the U.S.

Gartner 52

Gartner Peer-to-peer Enterprise Management Vendors 52

ClickZ

NOVEMBER 9, 2020

The Gartner survey revealed that two-thirds of Martech Leaders refresh their roadmap at least four times a year, with 14% indicating they refresh it monthly. Source: Gartner 2019 Martech Survey. Source: Gartner 2019 Martech Survey. Gartner reported that marketing leaders in North America and the U.K.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Martech

JUNE 6, 2024

That was the challenging, but also compelling, message delivered by Ben Bloom, Gartner VP, analyst, in his session at the Gartner Symposium this week. Utilization of martech tools has fallen from 58% in 2020 to 33% in 2023 (all research quoted here is from Gartner). Are you getting the most from your stack?

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Gartner 120

Zoominfo

NOVEMBER 5, 2020

Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company. They get: Company data from one vendor Contact data from another Tech stack data from another Intent data from another Investor and funding data from another Company IP Address data from yet another.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Tomorrow People

OCTOBER 21, 2024

According to Gartner, B2B buyers allocate only 17% of their purchasing journey to discussions with potential suppliers, spending the majority of their time conducting independent research on vendors and the broader industry.

Account Based Marketing 156

Account Based Marketing ABM Work Management Marketing Management 156