4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy
The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed.
Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy:
- Leverage first-party data.
- Connect to agency identity spines.
- Target authenticated IDs.
- Boost reach with AI-driven technologies.
By selecting the right partners and breaking down the problem into a handful of key decisions, brands and agencies can effectively navigate the post-cookie world.
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