markempa

JANUARY 8, 2010

Guerilla Marketing for Consultants by Jay Conrad Levinson and Michael W. If you market or sell professional services or have a complex sale be sure to put these “ best of the decade ” on your reading list. Selling to Big Companies by Jill Konrath. McLaughlin. Writing White Papers by Michael Stelzner. McLaughlin.

Guerilla Marketing 120

Guerilla Marketing Service Best Practices PR 120

MLT Creative

JULY 11, 2011

This Week’s B2B Word on the Street is: GUERILLA MARKETING You’ve seen them in action, from historic photos of Depression-era men wearing sandwich boards on busy sidewalks to today, where giant ads are projected across the sides of buildings at night and street teams hand out samples of anything from cereal bars to cigarettes.

Guerilla Marketing 40

Guerilla Marketing B2B Marketing Advertising Agencies Planning 40

Hubspot

MARCH 20, 2017

Indoor Guerilla Marketing. Event Ambush Guerilla Marketing. Experiential Guerilla Marketing. Naturally, I couldn't help but be impressed by this guerilla marketing installment from paper towel company Bounty. The big takeaway: It's okay to get a little sentimental with guerilla marketing. You got it.

Guerilla Marketing 101

Guerilla Marketing Examples Brand Identity Branding 101

Marketing Craftmanship

FEBRUARY 16, 2012

But what impressed us more than the quality of their service, was the no-cost, cornball guerilla (included in photo) marketing tactic that eReleases applied to thank us for our business. eReleases’ results were as good as, or better than, any of its larger, better-known competitors.

Cost 100

Cost Guerilla Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 11, 2011

The guerilla marketer makes their competition less stable with its multiple attacks. Southwest found a Blue Ocean Strategy, while the traditional airlines did not fare as well. Guerrilla Warfare. This type of marketing warfare consists of many small attacks in different locations while keeping mobile or agile so you don’t get attacked.

Guerilla Marketing 100

Guerilla Marketing Planning B2B Marketing Marketing & Strategy 100

Customer Experience Matrix

NOVEMBER 9, 2017

Oddly enough, marketing departments have been a little less prone to this sort of guerilla IT development than some other groups. Personal development on a platform like myEinstein poses many of the same risks, although the data within Salesforce is probably more secure than data held on someone’s personal computer or mobile phone.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Budget Programs 120

KoMarketing Associates

JULY 24, 2015

This is some of the best “guerilla” marketing you can get, especially when when it comes to word-of-mouth marketing. .” By improving your company culture through modern employee perks (such as flex time, free snacks and drinks, or fitness classes), you are making your employees your biggest advocates. Final Thoughts.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Brand Identity 120

ClickZ

MARCH 4, 2021

Think back to all those guerilla advertising campaigns that would find ways to capture eyeballs at the most ideal moment. When was the last time you read all the Terms & Conditions before jumping into a video call? Your competitor just sponsored the earnings call.

Advertisements 115

Advertisements Advertising Guerilla Marketing Privacy 115

Marketing Craftmanship

FEBRUARY 16, 2017

Conference sponsors do their best to prevent this type of guerilla marketing.). Or you might even consider hi-jacking the conference agenda, by inviting high-value targets to a roundtable discussion / reception at a very exclusive venue near the event.

Conference 100

Conference Lead Scoring Lead Ranking Guerilla Marketing 100

Marketing Craftmanship

APRIL 2, 2015

Conference sponsors do their best to prevent this type of guerilla marketing.). Or you might even consider hi-jacking the conference agenda, by inviting high-value targets to a roundtable discussion / reception at a very exclusive venue near the event.

Conference 100

Conference Tactics B2B Marketing Guerilla Marketing 100

Stevens & Tate

DECEMBER 4, 2023

Unconventional Non-digital ideas Guerilla Marketing: Guerrilla marketing involves unconventional and often surprise tactics to grab the attention of potential customers. Additionally, more brands are embracing the use of influencers because they already have an audience and they create the content using your brand.

Advertising Agencies 93

Advertising Agencies Guerilla Marketing Merchandising Brand Identity 93

Vidyard

FEBRUARY 1, 2018

Guerilla Gear. You can also shoot different frame rates—including the ever-popular slow-mo video. Smartphone (You already own). Rode Videomicro ~$59. Moment Lens ~$99. Joby GorillaPod ~$25. Under $1000. Mobile and super portable, allowing you to shoot a variety of higher quality videos. Smartphone (You already own).

Video Marketing 85

Video Marketing Product Guerilla Marketing Budget Programs 85

Content4Demand

FEBRUARY 28, 2023

Step Up Your Game These kinds of guerilla marketing tools can be incredibly useful when you’re creating projects on the fly. You can add a white background to your pics or make it transparent to set yourself up for infinite design possibilities—combine your photo with whatever photo background you desire.

B2B Marketing 85

B2B Marketing Tools Work Management Guerilla Marketing 85

ANNUITAS

FEBRUARY 23, 2012

It is here that many vendors seem to go back to guerilla marketing tactics, believing that their mission is to gather as many names of passersby as they can. However there are a few aspects that I hate when it comes to events. The first is what I refer to as the “Gauntlet of the Vendor Showcase”.

Work Management 100

Work Management Marketing Management Guerilla Marketing Demand Generation 100

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Belkins

JUNE 30, 2020

As Conrad Levinson, the author of Guerilla Marketing series of books, once said: " There is extraordinary chemistry that exists in long-term relationships." " After my fair share of complicated conversations and attempts to dissuade my client from non-viable ideas, I found some truth in this statement.

Work Management 107

Work Management Guerilla Marketing Marketing Management Advertising Agencies 107

Hubspot

NOVEMBER 28, 2017

Guerilla Marketing Without Due Diligence. 1) Guerilla Marketing Without Due Diligence. Keep reading for a little entertainment, and some reminders of what you should never do to ensure you don't repeat these mistakes yourself. 8 Legendary Marketing Mistakes to Avoid Replicating at All Costs. Tone Deaf Tweets. Lackluster New Logos.

Guerilla Marketing 78

Guerilla Marketing Sample Paid Search Agency Lock-In 78

NuSpark Consulting

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. I contend, however, that only a minority achieve their full potential. Most are mind-numbingly dull.

Case Studies 100

Case Studies Case Study Studies B2B Marketing 100

Oktopost

AUGUST 27, 2020

He is the founder of altMBA and The Marketing Seminar , in addition to being a guerilla marketing, direct marketing, and Marketing Hall of Fame inductee. Seth Godin is the creator of the largest blog on the internet – Seth’s Blog , with over one million readers and seven thousand posts over the past 2 decades.

B2B 127

B2B Guerilla Marketing Social Media Linkedin 127

Outgrow

FEBRUARY 25, 2021

Guerilla Marketing. In the offline world, Guerilla Marketing was seen as notorious but something every marketer wanted to try once. In the digital world, Guerilla marketing looks something like this -. 97% of B2B customers cite testimonials and peer recommendations as to the most reliable type of content. Source: Twitter.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Content Marketing Institute

FEBRUARY 7, 2018

It implemented an optimal social media strategy to push the content and contributed to discussions within online communities to start the campaign awareness – a terrific example of guerilla PR tactics that took a lot of sweat, but likely minimal budget. Finally, Pure made it easy for consumers to contribute to the conversation.

Case Studies 111

Case Studies Case Study Top of Funnel Studies 111

Inbox Insight

OCTOBER 19, 2023

Experiment with alternative marketing strategies : Attention-grabbing strategies like influencer marketing, experiential marketing, and guerilla marketing can help amplify brand awareness. Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Outbrain

FEBRUARY 12, 2020

Best guerilla marketing campaign – El Paso Zoo. El Paso Zoo in Texas is making a memorable mark this year with a truly guerilla (or cockroach…) marketing campaign. Best native advertising campaign – Budweiser, China. Best packaging campaign – Gü Desserts. Best social media campaign – Junk King.

Campaigns 59

Campaigns Guerilla Marketing Advertising Agencies Best Practices 59

Sword and the Script | B2B

DECEMBER 26, 2023

AI goes guerilla “More AI-generated guerilla marketing tactics.” ~ Devon Dalton , Growth Marketing Manager, Lunio 29. Human-assisted AI “AI will play a significant role in content generation, but it won’t be ‘rip and read’ and will still require humans to copyedit.” ~ Mike Mitchell , Fractional Marketing Leader 28.

Marketing AI 128

Marketing AI Paid Content Work Management PR 128

Rev

OCTOBER 14, 2018

We did some guerilla marketing and I was the first company in the space to have a bacon sponsorship at a conference. “I think B2B marketers that have that and really own up to it, I think their job is a lot easier”, he says. The best, or most attractive, advice Ryan gives is to have fun. Have fun, my God. B2B is a blast – I love it.

B2B Marketing 113

B2B Marketing B2B Skype Paid Search Agency 113

Chris Koch

JUNE 26, 2009

Many companies are having great success using Yammer as a kind of guerilla knowledge management system. If you work in a big company and would like to be a good guild leader for your internal marketing colleagues, you should check out Yammer. I hope this post is helpful. It is offered in the spirit of the guild.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

DivvyHQ

DECEMBER 12, 2017

Warren Whitlock , Senior Advisor, Guerilla Marketing. Jeff Sauer , Founder, Jeffalytics. “We We should embrace the data, informed and more capable to drive our business as managers.” Tweet this. Smart, mature organizations know ROI comes in many guises, not all sales-related.” Tweet this.

Top of Funnel 63

Top of Funnel Planning Content Marketing Guerilla Marketing 63

PathFactory

MARCH 3, 2023

What I’ve heard from industry colleagues is that thousands of dollars earmarked for 2023 trade shows are getting cut from marketing budgets, in favor of cost-effective or guerilla initiatives. The good news?

Trade Show 52

Trade Show Cost Guerilla Marketing Marketing Analytics Tools 52

Single Grain

JUNE 24, 2019

Buzz marketing campaigns can take all shapes and forms, especially if they're combined with guerilla-marketing strategies. " class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation. 5 Notable Buzz Marketing Appeals.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Hubspot

AUGUST 14, 2018

Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerilla marketing efforts and a coast-to-coast roadtrip. The entire case study reads like an in-depth interview, and captivates the reader through creative storytelling. Patagonia" by Amp Agency. and a map of the expedition.

Case Studies 101

Case Studies Case Study Studies Advertising Agencies 101

Valasys

NOVEMBER 28, 2023

Whether via product debuts, trade exhibitions, or guerilla marketing techniques, this strategy focuses on creating engaging, participatory experiences that captivate the viewer. Event Marketing: Bringing Brands to Life Businesses look to Event Marketing for a fully immersive experience.

Guerilla Marketing 40

Guerilla Marketing Word of Mouth Advertising Agencies Planning 40

Vidyard

DECEMBER 29, 2014

Best Guerilla Marketing with Video: TD’s “TD Thanks You” Gifting your customers in unusual ways has a pretty big impact – we saw that with WestJet’s Christmas miracle video in 2013.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Hinge Marketing

MAY 18, 2016

This isn’t guerilla promotion. And that’s exactly what happens in the most successful content marketing campaigns. And as we learned earlier, content leads to business growth. Strong content has a couple of key attributes. It should be: Educational. Your content should teach audiences something valuable, not promote your firm.

Webinar Metrics 63

Webinar Metrics Marketing & Strategy Business Work Management 63

Hubspot

AUGUST 6, 2018

Hallway/Guerilla Usability Testing. After extracting insights from your data, report the main takeaways and lay out the next steps for improving your product or website’s design and the enhancements you expect to see during the next round of testing. The 3 Most Common Types of Usability Tests.

Guerilla Marketing 77

Guerilla Marketing Sample Studies Opinions 77

Hinge Marketing

NOVEMBER 26, 2014

This isn’t guerilla promotion. And as a business development professional, that’s where you come in. The Keys to Great Content. Strong content has a couple of key attributes. It should be: Educational. Your content should teach audiences something valuable, not promote your firm.

Guerilla Marketing 48

Guerilla Marketing Marketing Proposals Work Management Marketing Management 48

SnapApp

JANUARY 23, 2018

In addition to the pre-event promotion, we did a bit of guerilla marketing onsite at the conference. I even had a few folks decline the happy hour, but ask for a meeting with sales. It was incredible, and all from such a simple message. . On the show floor, our salespeople approached attendees with a simple icebreaker: “Want a drink?

Campaigns 63

Campaigns Account Based Marketing Guerilla Marketing Peer-to-peer 63

Computer Market Research

MAY 24, 2017

Guerilla marketing. Partners are asked to submit the expected ROI that the MDF activity spend will generate. Activity Type. Reimbursable Expenses. Proof-of-Performance/Cost. Advertising. Editorial coverage/PR. Date(s) of activity. Itemized invoice(s). Digital Signage. Production costs. Client(s) name. Photo of signage. ABC Company logo.

Work Management 60

Work Management Marketing Management Advertising Agencies Paid Search Agency 60