Remove Guerilla Marketing Remove Psychographics Remove Rules
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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. The supposed issue is that you’re selling to a business, so there are no psychographics.

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Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Application programming interface (API) – A set of rules, routines, protocols, and tools for building application software. Guerilla marketing – Powerful marketing that saturates a market for a brief period with the goal of getting maximum impact for minimum cost. Often conducted using online-based surveys.