Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

Open Rate 111

Open Rate Marketing Automation Services Peer-to-peer Click Rate 111

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This happens when your subscribers opt in through a sign-up form.

Email Marketing 126

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 126

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. New ways to measure impact with ease. The power of first-party data insights.

Privacy Protection 107

Privacy Protection Privacy Intent Signal Open Rate 107

Martech

SEPTEMBER 30, 2021

With our many types of cause areas combined with the different ways consumers can interact with us, there was no way to scale and provide a cohesive customer experience without leveraging technology,” said Jessica Frost, GreaterGood’s Chief Brand Officer. Did you think open rates would drop? More social, more video.

Multi-Touch Attribution 102

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 102

Convert

APRIL 12, 2022

A/B testing is a process by which you can understand what your audience is looking for before they become a customer. Although you should ideally use A/B testing for research and risk mitigation and not just revenue augmentation, the lifeblood of any business is revenue so there’s a good reason to introduce A/B testing into the growth mix.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

A/B testing is a process by which you can understand what your audience is looking for before they become a customer. Although you should ideally use A/B testing for research and risk mitigation and not just revenue augmentation, the lifeblood of any business is revenue so there’s a good reason to introduce A/B testing into the growth mix.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52