SocialPilot

JULY 24, 2024

The virality rate is the total number of shares divided by total impressions multiplied by 100. Impressions Impressions are the number of times a post is displayed to someone. Impressions provide a good understanding of how much potential exposure your content and profile are getting.

Social Media 111

Social Media Cost Per Click Cost Per Thousand ROAS 111

ClickZ

NOVEMBER 3, 2023

The analysis highlights TikTok as a game-changer for return on ad spend (ROAS), with impressive growth in ROAS during November. Additionally, Meta remains the top channel for scale, while smaller channels like Pinterest, Reddit, and Snapchat show improvements in ROAS.

Multi-Touch Attribution 122

Multi-Touch Attribution ROAS eCommerce Multi-Channel 122

KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. These are the metrics you need to determine your ROAS.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Martech

OCTOBER 4, 2022

FuboTV reports they saw ad impressions increase 25% year-over-year for campaigns that were transacted using Unified ID 2.0. faster than the impressions available on the streaming service. On the publisher side, the company reports that advertiser spend as increased by 61.5 year-over-year. Additionally, spend growth rate is 112.8%

Cost per Acquisition 128

Cost per Acquisition Paid Search Agency Ads ROAS 128

Choozle

JULY 26, 2021

Often campaigns utilize metrics that indicate traffic, impressions, and clicks driven by ads. Return on ad spend (ROAS). thousand impressions) and is used to calculate media costs regardless of what buying method or ad format is used in the campaign. Return on ad spend investment (ROAS). Cost-per-acquisition (CPA).

Cost per Acquisition 98

Cost per Acquisition Lead Ranking Marketing Qualified Leads ROAS 98

Anyword

MARCH 20, 2022

Throughout Q4 of 2020, Ted Baker’s commerce campaigns with Anyword saw a 1,592% return on ad spend (ROAS), as well as an average CPC of $0.21. Additionally, there were over 15 million impressions on ads during this time. These top-performing ads experienced a 10% increase in ROAS. The Results.

ROAS 52

ROAS Ads Generation Copywriting 52

Single Grain

AUGUST 8, 2023

Case Study 1: Hestan Culinary Sees Over 300% Increase in BOFU ROAS After Switching to Programmatic Advertising Advertiser : Hestan Culinary Advertising Agency That Drove Success : Single Grain Challenge : Hestan Culinary experienced a continuous decline in performance during Spring 2022, posing a significant challenge. to an exceptional 9.20

Case Studies 52

Case Studies Case Study ROAS Advertising Agencies 52

Single Grain

AUGUST 18, 2023

You’ll first need to collect data on your campaign, such as engagements, impressions, and clicks. By optimizing Gump’s product listings for home decor categories, we improved their ROAS by 104% – nearly double the amount of spend. Strategy Hestan Culinary needed to drive sales growth while improving its ROAS.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

The Lead Agency

MAY 16, 2023

Google determines the engagement rate by dividing the number of clicks on your ad by the total number of times your ad was displayed (impressions). ROAS Return on ad spend (ROAS) takes the CPA evaluation a step further by considering the monetary value of the sales generated through Google Ads.

Cost per Acquisition 117

Cost per Acquisition Paid Search Agency Cost Per Click CPA 117

Bionic

NOVEMBER 1, 2021

Bionic has recently built media software that enables you to plan and track all the most important media KPIs including ROI/ROAS , Brand Safety , Customer Lifetime Value , Conversions and Sales , Unique Reach , and dozens of other media KPIs. Track ROI and ROAS with Bionic. Oftentimes, ROAS is based on sales.

ROAS 94

ROAS Media Advertising Agencies Paid Search Agency 94

Martech

OCTOBER 13, 2022

Because they are built to increase relevance on the fly, they have better quality scores and get far more impressions than ETAs. times more impressions than those with no RSAs. These additional impressions are the reason why modern ad optimization strategies must be revised and brought up-to-date as we’ll illustrate next.

CPA 119

CPA Cost per Acquisition ROAS PPC 119

illumin

DECEMBER 3, 2024

Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to what’s known as “digital waste.” These impressions are served to users who may never engage with them, leading to unnecessary data traffic and additional energy consumption.

Advertising Agencies 106

Advertising Agencies Advertising Advertisements Ad Frequency 106

Martech

SEPTEMBER 19, 2024

The CPM Calculator helps you maximize your ad budgets by estimating impressions, clicks and cost per click based on budget, channel and click-through rate (CTR). By entering variables like the number of leads, conversion rates and sales metrics, you’ll get instant feedback.

Marketing AI 137

Marketing AI Churn Rate Generation Ad Building 137

Single Grain

MAY 5, 2023

If you’re looking for inspiration, here are four e-commerce Facebook Ads in which the stores enticed their target audience, increased B2C sales and ROAS, and kept advertising expenses down. Now, let’s look at four Facebook Ads e-commerce case studies to see how they increased ROAS. In reality, 426.8 over the course of six months.

Case Studies 52

Case Studies Case Study ROAS Cost Per Thousand 52

Unbounce

DECEMBER 4, 2021

Well, real-time optimizations help you get to your desired outcomes—whether that’s more clicks, impressions, or conversions. Google’s four Smart Bidding strategies—Maximize Clicks, Target Impression Share, Target CPA, and Target ROAS—are all automated ad bidding options available in Google Ads. Target ROAS.

Cost per Acquisition 94

Cost per Acquisition ROAS Automation Campaigns 94

Marketing Insider Group

NOVEMBER 13, 2024

Social media campaigns often use a cost-per-click (CPC) or cost-per-impression (CPM) model, while Google Ads also uses a pay-per-click (PPC) format. Tracking metrics like click-through rates (CTR), conversion rates, and return on ad spend (ROAS) shows which aspects of the campaign are working and which need improvement.

Paid Content 130

Paid Content Planning Advertising Advertisements 130

Hubspot

AUGUST 28, 2020

Well, this is a good idea if the goal of your campaign is brand awareness, impressions, traffic, post engagement, or lead generation. Value Optimization with Minimum Return on Ad Spend (ROAS). If you're using ROAS as the primary metric of success, this is a good option. Target ROAS. Highest Value. Maximize Clicks.

Cost per Acquisition 101

Cost per Acquisition Cost Per Click Paid Search Agency ROAS 101

Martech

AUGUST 17, 2021

Keep reading for 17 tips for creating an award-worthy submission: What impresses the judges most: “What impresses me is when people have clearly aligned the tools and features they’re using to the goals they want to achieve. I’d like it that when you say ROAS, you show the formula you used to calculate it.

Paid Search Agency 122

Paid Search Agency ROAS Case Study Case Studies 122

Tomorrow People

SEPTEMBER 2, 2024

After all, product positioning is essentially a race to carve out a lasting impression in people’s minds – and since perceptions evolve, staying ahead requires flexibility. Pay close attention to things like your channel ROI and ROAS (Return on Ad Spend). Because of this, optimisation is key!

Webinar Metrics 156

Webinar Metrics Product Marketing & Strategy Marketing Automation Services 156

Sprout Social

NOVEMBER 16, 2021

Paid : Conversion rate, return on ad spend (RoAS), cost per conversion. Posting content at the right time often mean more impressions, engagement and conversions. Here’s what we found: Facebook : Optimal send content had 62% more impressions, had 135% more engagement. Twitter : 59% more impressions, 97% more engagement.

Social Media 142

Social Media Top of Funnel Media Work Management 142

Martech

AUGUST 27, 2024

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. For example, brands using predictive analytics and targeting the right audiences on platforms like Meta often see 15% to 40% improvements in CPA, ROAS and CAC.

Marketing AI 131

Marketing AI Enterprise Management Work Management Lead Ranking 131

Single Grain

JUNE 21, 2023

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Influencer Marketing Hub ) Ad Costs and ROI LinkedIn Statistics 58% of marketers say LinkedIn posts and ads generate the best value in terms of ROAS. Oberlo ) Bermuda has an ad reach of 104.8%.

Statistics 98

Statistics Linkedin Advertising Advertisements 98

Bionic

JANUARY 7, 2024

Bionic is here to help you gain an advantage, impress your clients, and stay ahead of your competitors. ROAS means “Return on Ad Spend.” ROAS is our primary metric of success. ROAS is a percentage. This is a great opportunity for you to flex your media planner experience and impress your client.

Media Plans 93

Media Plans Media ROAS Paid Search Agency 93

Matchcraft

MARCH 7, 2023

Some of the key metrics to monitor and measure include: Impressions: The number of times your ad was displayed to users on YouTube. View Rate: The percentage of impressions that resulted in a view, calculated as views divided by impressions. Views: The number of times your ad was actually watched by users on YouTube.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

Martech

AUGUST 25, 2022

The main reason is that ad groups with RSAs got around twice as many impressions as ad groups without RSAs because the machine was able to make ads relevant for a significant new number of searches. And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that.

Campaigns 119

Campaigns Paid Search Agency PPC ROAS 119

KoMarketing Associates

SEPTEMBER 20, 2018

You could then apply that algorithm’s learnings to your ad buy, and maybe get the sort of ROAS (return on ad spend) that marketers dream about – not just the 300% ROAS which retargeting often delivers, but a ROAS like 3000%. Test CRM Retargeting. We bet you do. They can show you how many times your audience has seen your ads.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

Convince & Convert

JANUARY 25, 2016

ROAS and RLSA Retargeting. Google partnered up with eBags (a leading eCommerce store that sells—you guessed it—bags) to produce some pretty impressive retargeting results. First, they put all their retargeting campaigns on a return on ad spend (ROAS) bidding formula that was set inside their AdWords account.

Adwords 105

Adwords ROAS PPC Landing Pages 105

LiveRamp

JANUARY 9, 2019

Case study in point: we worked with Ovative/group on a top ten retailer’s people-based measurement strategy, helping them discover more than three times the return on ad spend (ROAS). Discovering ROAS Optimization Opportunities. If it had delivered this optimal media mix to its audience, the retailer could have: Increased ROAS by 350%.

Case Study 63

Case Study Case Studies ROAS Spending 63

Martech

MAY 21, 2024

Hyper-precise campaigns have advantages, including higher conversion rates and ROAS, particularly for D2C brands with a well-defined demographic (age, region, household income). However, they require a substantial commitment to meet the spend and impression threshold.

Paid Search Agency 122

Paid Search Agency Campaigns Ads Ad Building 122

Liveintent

OCTOBER 19, 2021

They’re not drive-by impressions, but high-quality customers with the potential to drive long-term value for your brand. The campaign generated almost 1,000 post-click conversions and delivered a 183% return on ad spend (ROAS) — outperforming its social campaigns. Relevant messaging. Dynamic Audiences.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

QuanticMind

SEPTEMBER 9, 2020

Overview: Format: Single Value Tiles Time Period: Yesterday Metrics: Ad Spend, Cost per Click (CPC), Conversions, Cost per Conversion (CPA), Revenue, Return on Ad Spend (ROAS). While reach and impressions on Bing tend to be lower compared to Google Ads, it could be more valuable in terms of cost and ROAS.

Cost Per Click 82

Cost Per Click ROAS CPC CPA 82

Metadata

JUNE 1, 2022

Your team will still be impressed. Tell a clear ROAS story. Another way to tell a better ROAS story is to get maniacal about optimizing your existing campaigns rather than continuing to create net-new. If you hit your original goals, leadership will be like, ”Oh, s**t, you nailed it!”. Adjust your messaging as necessary.

ROAS 98

ROAS Planning Paid Search Agency Sales Qualified Leads 98

Single Grain

JULY 9, 2020

In fact, Primary Arms rigorously tested 53 of their product page title tags using ClickFlow over three months and saw such an impressive improvement that they were kind enough to let us share their results and tactics in this case study. That’s exactly what Primary Arms pulled off. Click here to learn more or just get started.

Case Studies 95

Case Studies Case Study eCommerce Studies 95

Oktopost

SEPTEMBER 4, 2020

The average CPC (cost per click) on Facebook is 64 cents , while on LinkedIn , it’s an impressive $3.49. There’s an easy answer—wherever you get the best return on your investment or in advertising terms – the best ROAS (Return on Ad Spend). What do all these statistics really tell us? Facebook may have more users overall.

Linkedin 152

Linkedin Facebook Cost Per Click B2B Thought Leadership 152

Martech

NOVEMBER 22, 2023

Here are some strategies and techniques that helped us achieve these impressive results. Setting aside a bit more budget for the month’s end, you can capitalize on this reduced competition and gain more impressions and clicks at a more favorable cost. When you have doubts, run an experiment in Google, splitting traffic 50/50.

Paid Content 128

Paid Content Sales Qualified Leads Cost per Acquisition High Quality Lead 128

SocialPilot

JULY 12, 2024

This goes beyond vanity metrics such as likes, followers, and impressions and helps you understand the why behind these numbers. Also known as descriptive metrics, it includes essential metrics such as: Reach Impressions Engagement Comments Shares Views Website clicks It essentially answers the question: “What happened?”

Social Media 115

Social Media Analytics Cost per Acquisition Media 115

ClickZ

FEBRUARY 16, 2024

Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha data supports this, showing Snap ROAS has been rising since the company began updating its performance products in late 2022 and early 2023.

Advertising Agencies 59

Advertising Agencies eCommerce ROAS Funnel Advertising 59