PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. How Intent Data is Changing. Social Triggers.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

Lusha

MARCH 22, 2024

By now, every major sales intelligence platform (and a lot of the minor ones, too) has intent data. But a lot of people are still unclear on what exactly intent data is or how to take advantage of its insights. What is intent data? But that’s just the beginning of how Intent can be useful to you.

Intent Data 52

Intent Data Intent Ideal Customer Profiles Intent Signal 52

Aberdeen

JULY 3, 2019

Using intent data to overcome the following three key brand awareness challenges will make it easier to drive tangible results. Content marketing is one of the main ways to boost brand awareness. This is where intent data can help. Doing all of these things successfully requires a strong foundation of data.

Intent Data 45

Intent Data Intent Branding Brand Identity 45

The ABM Agency

MARCH 15, 2021

As one of the world’s greatest innovators, Jobs understood prospecting is about finding out what customers are looking for… and even predicting what they may not even know they want yet. At a high level, that’s the core mission behind intent data—delivering actionable insights based on your buyer’s B2B journey.

Intent Data 52

Intent Data Intent Account Based Marketing ABM 52

Aberdeen

JUNE 25, 2019

And with third-party intent data , you’ll have the insights necessary to do just that. 4 Types of Searcher Intent. When we talk about B2B purchase intent , it’s often in the context of capturing total active demand. But purchase intent insights aren’t static. Boosting SEO Results with Intent Data.

Intent Data 40

Intent Data Top of Funnel Intent SEO 40

6sense

AUGUST 29, 2021

But with marketing qualified leads (MQLs), you only have an opportunity to provide value to your buyers after they’ve made themselves known to you. Luckily, today’s sales teams can instead use intent data and Conversational Marketing to reach the right prospects at the right time and provide value throughout the entire buying process.

Intent Data 48

Intent Data Sales Management Ideal Customer Profiles Intent 48

Aberdeen

MARCH 1, 2019

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. The post Intent Data Industry News: ABM, Google, Dynamic Targeting appeared first on Aberdeen. Industry News.

Intent Data 40

Intent Data Intent ABM Account Based Marketing 40

Aberdeen

JANUARY 16, 2019

Hyper-personalization with Buyer Intent Data. By creating a Live Enrichment Infrastructure, he enabled the dynamic injection of rich data from third-party APIs and his lead-scoring model into his homepage(s). Aberdeen’s buyer intent data has been proven up to 91% accurate in blind tests by clients, and it is highly targeted.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

SEPTEMBER 30, 2019

By infusing intent data into your brand awareness campaigns, you can cover your bases with what business leaders really care about—conversions. Beyond conversions, intent data creates a foundation for the rest of your brand awareness goals so you can feel confident in your approach to the long game.

Intent Data 40

Intent Data Intent Branding Brand Identity 40

Aberdeen

SEPTEMBER 30, 2019

By infusing intent data into your brand awareness campaigns, you can cover your bases with what business leaders really care about—conversions. Beyond conversions, intent data creates a foundation for the rest of your brand awareness goals so you can feel confident in your approach to the long game.

Intent Data 40

Intent Data Intent Branding Brand Identity 40

Aberdeen

AUGUST 29, 2019

With third-party intent data , you can gain insights into your ideal audience that improves marketing effectiveness before, during, and after the event. How Intent Data Impacts Event Marketing. Intent data is most often associated with account-based marketing.

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Inbox Insight

APRIL 19, 2021

Different data points cut different perceptions of your audience – but which viewpoint will give you the most accurate assessment of your market? Our research revealed action intent data (61%) closely followed by search intent (60%) are the most popular insights used to inform segmentation criteria.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

eTrigue

JANUARY 16, 2024

A clear and aligned picture of all your data, and consequently your prospects, provides the ability to leverage intent data as yet another tool to increase partner engagement. Intent data helps determine which of your prospects are in-market and which are latent.

ABM 78

ABM Account Based Marketing Data Hygiene Gartner 78

Inbox Insight

JUNE 28, 2024

For instance, intent data has quickly become the new standard for enhanced lead generation. Ensuring that your demand capture strategy includes targeting prospects when they are researching your category already will boost engagement rates and quality. "We Content syndication programs are no different.

Ideal Customer Profiles 93

Ideal Customer Profiles Top of Funnel Lead Ranking Demand Generation 93

Hubspot

DECEMBER 23, 2022

“Leadfeeder gives us a great idea of which qualified enterprise prospects are checking us out so we can follow these leads,” Ben O. Bombora Company Surge is a software platform that helps users access and monitor intent data. To do this, Bombora collects data from a consent-based data cooperative of B2B publishers.

Enterprise Management 90

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 90

6sense

NOVEMBER 2, 2021

That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. Where it resides — both in terms of internal and external data sources. The Dark Funnel is brimming with anonymous buyer intent data.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

PureB2B

JANUARY 3, 2022

Thanks to PureABM from DemandScience, B2B marketers can optimize programmatic ad delivery to target accounts and drive engagement among leads based on purchase-intent data signals. Teams can either upload existing ABM lists to the platform or build brand new ones based on intent keywords. Precision Targeting.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing 62

SalesIntel

JANUARY 7, 2025

With an extensive database of over 100 million verified contacts and advanced intent data capabilities, SalesIntel helps you identify and engage with ideal prospects effortlessly. FormsIntel: Leverage FormsIntel to capture and enrich lead data directly from web forms, enabling faster follow-ups and improved lead qualification.

Lead Capture 59

Lead Capture Marketing Automation Services Sales Qualified Leads Tools 59

Aberdeen

FEBRUARY 13, 2019

According to this data-driven success story, they wanted to shake up their account-based marketing strategy by imbuing it with buyer intent data. That simple first step toward fueling their ABM with intent data added more than $500,000 to their pipeline, according to SalesTechStar. Let me know.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

PureB2B

FEBRUARY 23, 2022

PureABM comes equipped with PurePredict™ , our patented intent data analytics tool that provides the most accurate buying predictions for today’s ABM marketing teams. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption. Online Market Research.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

PureABM comes equipped with PurePredict , our patented intent data analytics tool that provides the most accurate buying predictions for today’s ABM marketing teams. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption. Online Market Research.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

Aberdeen

SEPTEMBER 17, 2019

Make Every Brand Awareness Tactic Count with Intent Data. While these traditional pieces of marketing can’t hurt, you need to go a step further to cut through the noise and gain attention from the right people. CEOs and other business leaders want to know that marketers aren’t wasting time with brand awareness.

Branding 40

Branding Brand Identity Intent Data B2B Thought Leadership 40

Aberdeen

AUGUST 23, 2019

And with intent data , you can fuel a product roadmap that’s sure to lead to success. Intent data is the answer to this Kano Model drawback. Intent Data Makes Product Development More Proactive. This kind of real-time data helps you disprove the idea that data-driven product development is reactive.

Features 40

Features Lead Ranking Product Intent Data 40

SalesIntel

JUNE 28, 2022

Buyer Intent data . Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects. When given this information, SDRs can identify “in-market” prospects, decipher their purchase intent, and even see what topics they’re researching.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Ranking 52

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions analysts are suggesting that companies should focus their outbound demand generation activities on in-market prospects. The identification of in-market prospects relies heavily on the use of intent data, which is data regarding the online behaviors of potential buyers. Here's why.

Demand 40

Demand Work Management Features Intent Data 40

PureB2B

FEBRUARY 3, 2022

These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content. These intent signals allow B2B sales teams to accurately identify and prioritize in-market prospects with the highest propensity to buy.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

SalesIntel

JANUARY 24, 2025

Accurate Data : SalesIntels 95% data accuracy rate ensures that your outreach efforts are targeted and effective. Comprehensive Coverage : Access a vast database of B2B contacts, including firmographics, technographics, and intent data, tailored to your market.

Enterprise Management 40

Enterprise Management Marketing Management Paid Search Agency Lead Ranking 40

6sense

JANUARY 3, 2022

Anonymous buyer activity is taking place right now in a mysterious data-realm we call the Dark Funnel. Shining a light on this intent data can help you connect with in-market prospects at the right place, at the right time, in their respective journeys. Bonus Content: A Deep Dive Into the Dark Funnel.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 62

B2B Marketing Directions

SEPTEMBER 26, 2021

Some marketing practitioners, agencies and consultants argue that marketers should use intent data and predictive analytics to determine when an organization is likely to be in-market, and then focus marketing efforts on those prospects.

Marketing Prospects 40

Marketing Prospects Work Management Marketing Management Paid Search Agency 40

6sense

DECEMBER 8, 2021

With enough data, patterns will emerge … and they’ll help inform the creation of a traditional ICP. . It’ll take more than firmographic data to successfully spot the accounts in your IICP. Intent data and predictive data are required to identify when prospects are ready to buy. Now to Determine Your IICP.

Ideal Customer Profiles 62

Ideal Customer Profiles Profiling CAN-SPAM Intent Signal 62

Anteriad

DECEMBER 14, 2022

Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well. One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP).

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

SalesIntel

OCTOBER 10, 2024

Features Comprehensive contact data on 200M+ professionals, including mobile numbers and direct work dials Unlimited access to data—no credit limits Over 30 million companies profiled with firmographic and technographic data Precise technographic insights, tracked through 340M+ technology install data points Buyer intent data across 12,000+ topics (..)

Outreach 52

Outreach Ideal Customer Profiles Privacy Mobile Marketing 52

6sense

MAY 10, 2017

Data-driven decision-making has allowed us to optimize our marketing and sales efforts to increase the speed with which we identify, win and rebook business.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

SalesIntel

JANUARY 13, 2025

This is primarily based on intent data available during the customer journey. free trials or webinars) to attract more prospects. Using this data, you can personalize your marketing campaigns to generate more qualified leads. You must focus your efforts on generating qualified leads.

Sales Qualified Leads 52

Sales Qualified Leads Allocation Enterprise Management Sales Cycle 52