Ahrefs

SEPTEMBER 17, 2024

But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault of their own if they don’t match the new dominant search intent. I call this phenomenon search intent shift. … Read more ›

Intent 141

Intent Examples Keywords Marketing Websites 141

Marketing Insider Group

NOVEMBER 5, 2024

Choosing keywords involves understanding the search intent of your audience. For example, someone searching for “best accounting software” might be comparing options, while a search for “buy accounting software” indicates purchase intent. Exact match is particularly useful when the focus is on driving high-intent traffic.

PPC 289

PPC Keywords Cost Per Click Advertisements 289

Vision Edge Marketing

MAY 21, 2024

The ripples caused by the increased usage of GenAI will affect website traffic, user intent, and other key measures. Queries help us gain insight into user patterns and user intent, which refers to the underlying motivation or goal behind a user’s search query, website visit, or online interaction.

Enterprise Management 272

Enterprise Management Generation Lead Ranking User-Generated Content 272

The Point

JULY 27, 2021

Choosing the right target accounts is a blend of art and science: “Art” in the sense of sales goals, wish lists, or personal connections (the “rolodex factor”), “Science” in the sense of intent data, lookalike analysis, and proven engagement. Are there intent signals that the account is a high-propensity opportunity?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Marketing Insider Group

APRIL 10, 2023

Segment Product Keywords by Intent, Brandedness, and Query Efficiency In this context, “branded” means associated with a specific label or manufacturer and “unbranded” or “non branded” means associated only with a brand-neutral product type. Query efficiency” is a high-level measure of search intent.

PPC 347

PPC Paid Content eCommerce Allocation 347

Marketing Insider Group

JULY 30, 2024

It captures the customers’ exact preferences and intentions because they directly tell you what they want. Directly collecting customer data helps brands access highly accurate and reliable information reflecting their preferences and intentions.

Ethics 316

Ethics Customer Satisfaction Privacy Marketing Management 316

Marketing Insider Group

MAY 28, 2024

Focus on User Intent At the heart of search engine algorithms lies the intent of the user. A solid step is to optimize your content and website structure to align with user intent across different search queries. Focusing on user intent enhances the user experience and builds resilience to search engine ranking volatility.

SERP 321

SERP Google Keywords Intent 321

Marketing Insider Group

JANUARY 18, 2021

If your workforce is working remotely, it’s more crucial than ever to be intentional about sales and marketing alignment. Marketing from home forces your business to be more intentional about communicating, collaborating, and sharing information. More Intentional Communication and Information Sharing.

Top of Funnel 349

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 349

Marketing Insider Group

JULY 15, 2024

Evaluate Search Intent: Search intent refers to the reason behind a user’s query. Understanding search intent helps ensure your content matches users’ needs, improving relevance and engagement. Tools like Google Keyword Planner, Ahrefs, and SEMrush can help identify relevant keywords.

Design 305

Design Content Long Tail Marketing Keywords 305

Marketing Insider Group

SEPTEMBER 25, 2023

Content marketing in the age of generative search emphasizes understanding user intent, requiring content to be both keyword-rich and intent-rich. If Google is striving to understand user intent better, then we need to ensure our content aligns with that intent. We need to ask ourselves: What is the user truly seeking?

Marketing AI 314

Marketing AI Search Marketing Content Marketing Generation 314

Marketing Insider Group

AUGUST 18, 2020

You can only do that by listening with intent. As marketing leaders, the greatest honor we can offer people is to listen with the intention to understand, to offer our full attention, and to focus on the feedback loops on which the productivity and success of the Agile process relies. Here’s how. Questions are Powerful.

Planning 360

Planning Activities Paid Search Agency Marketing Agencies 2 360

SendX

FEBRUARY 11, 2021

Another effective way for email marketing lead generation is using exit intent pop-ups. First, it’s important to understand your visitor intent and which actions constitute “high intent” in terms of converting to a sale. Exit intent pop-ups with special offers have also proven to be effective. Because they work.

Lead Generation 397

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 397

Marketing Insider Group

OCTOBER 4, 2021

When you become intentional about choosing categories and themes for your weekly blog content , you maximize their potential to help you achieve your goals. Developing editorial content is much easier and more intentional with blog categories as a reference point to be sure you’re staying on track. They Give Your Strategy Direction.

Content 352

Content Keywords Intent Planning 352

Marketing Insider Group

NOVEMBER 22, 2021

Matching on-site search queries with your SEO keywords can ensure your content strategy is aligned with user intent and needs. Add or update calls to action to align with user intent. Providing a search bar feature on your website is one of the best ways you can understand the intent of users who visit your website.

Analytics 335

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 335

Marketing Insider Group

MARCH 10, 2021

Google Ads are ranked by relevancy and usability to a user’s search intent. When Google deems a keyword to have local intent (i.e., “pizza near me” or “primary care near me”), the SERP often contains a local pack that shows three physical locations. If someone searches with clear brand intent (i.e.,

SERP 343

SERP Paid Search Agency Features Companies 343

Marketing Insider Group

FEBRUARY 11, 2021

You’ll have to find new ways to bring in engagement and capitalize on search intent in 2021. It’s one of the easiest search intent key phrases to target and will provide near instant results if you can pull off search campaigns correctly. One of the most common online searches includes the words ‘near me’.

Marketing AI 364

Marketing AI Trends Paid Search Agency Transparency 364

Marketing Insider Group

OCTOBER 18, 2021

But when it comes to powering customer acquisition with content, you need to get intentional. As your buyer moves through the sales funnel, the content that best matches the intent of their visit to your website will change. Always be extremely intentional with your blog content.

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Ranking 363

Marketing Insider Group

DECEMBER 29, 2020

Optimizing for Search Intent. According to Alexa , “Search intent is the reason behind a searcher’s query on search engines.” Optimizing for search intent will be an essential content marketing and SEO strategy in 2021. It’s the searcher’s objective – what they’re trying to accomplish. Drive conversions. Retain customers.

Planning 364

Planning Trends Advertising Agencies Paid Search Agency 364

Marketing Insider Group

OCTOBER 5, 2020

Another favorite quote by Stephen Covey is “ listen with the intent to understand, not the intent to reply.” . Though I’m sure there was more to our overall design, the quote is a good reminder that effective communication begins with active listening and understanding before reacting.

Tips 363

Tips Thought Leadership Intent Opinions 363

Marketing Insider Group

JULY 10, 2023

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Buyer Intent Data Buyer intent data is an exploding field that uncovers online behaviors from your target audience. Learn everything you need to know about decision-making strategies. Image Source 2.

Budget Programs 306

Budget Programs Marketing Automation Services CMS Development Marketing Budget 306

Marketing Insider Group

NOVEMBER 20, 2023

Traditionally, this involved understanding: Search algorithms User intent Quality content But with the rise of AI and technologies like prompt engineering, the game is evolving. This ensures that the content not only features the right keywords, but also matches the search intent of users.

Marketing AI 323

Marketing AI Lead Ranking User-Generated Content SEO 323

Marketing Insider Group

FEBRUARY 22, 2023

Understand user intent in search Define the buyer stage and “intent” of a customer when searching. Search intent means understanding why someone searched. Intention Buyers are deciding which product to buy and comparing possibilities. But the customer should always be the priority. Buyers are aware.

Top of Funnel 337

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 337

KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Find The Right (High Intent) Keywords . Or they target broad, high intent keywords like “buy <main keyword.>” Text ads: These are the most common ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. Signals we generate come from all over: intent from research on the B2B web, executive changes, funding alerts, website chats, and emails, to name a few.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Marketing Insider Group

JUNE 20, 2023

However, in most cases, basic search is only a crude indicator of intent. Enter the new wave of intent modeling. In other words, search engines will increasingly be driven by personal interactions like: Voting Ranking Commenting Views This helps search engines to better understand the intent of the reader (or viewer).

SEO 265

SEO Lead Ranking SERP Case Studies 265

Zoominfo

SEPTEMBER 6, 2023

Monitor Intent Spikes for Hot Topics. Whether they’re talking about artificial intelligence, new marketing tools, or hiring initiatives, ZoomInfo Intent alerts can surface the companies showing the most interest — so you know who you should reach out to next. Reach Out at the Right Time. Notify Sales When a Prospect Visits.

Zoominfo 244

Zoominfo Marketing Analytics Tools Lead Ranking Lead Scoring 244

Marketing Insider Group

NOVEMBER 6, 2023

That way, your ads will lead to relevant content that matches users’ search intents, making visitors more likely to stay on your page, explore the rest of your website, and take action, such as by making a donation. Even worse, this will hurt your rankings as it signals to Google that your page isn’t relevant.

Paid Search Agency 316

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 316

Marketing Insider Group

DECEMBER 14, 2020

Focus on Buyer Intent. Make sure you understand true buyer intent. Starting a conversation can create some interesting launch points for new content that you may not have thought of before. Source: [link]. Remember why your business is here. Let’s say you have a business selling vacuum cleaners.

Top of Funnel 363

Top of Funnel Lead Scoring Lead Ranking Generation 363

Marketing Insider Group

JANUARY 25, 2021

Searcher Intent Is Crucial. Understanding searcher intent and what Google believes best fulfills the searcher’s needs carries substantial weight in how you rank. These are some of the things they should be talking about, and if they aren’t, consider it a red flag.

Paid Search Agency 363

Paid Search Agency Advertising Agencies Ad Agencies SEO 363

Marketing Insider Group

MAY 24, 2023

For example, marketers will need to start looking at “User Intent Satisfaction”. New Metrics Since search is changing, so are our SEO metrics and ranking factors.

Google 276

Google User-Generated Content Search Marketing Intent 276