Martech

JANUARY 21, 2025

From grabbing attention to shaping intent For years, the attention economy thrived on capturing and monetizing our focus. This evolution has been labeled the intention economy, where companies collect and commodify user intent our goals, desires and motivations. But with AI and the intention economy, the stakes are far higher.

Marketing AI 113

Marketing AI Intent Tools Advertising Agencies 113

Marketing Insider Group

JULY 30, 2024

It captures the customers’ exact preferences and intentions because they directly tell you what they want. Directly collecting customer data helps brands access highly accurate and reliable information reflecting their preferences and intentions.

Ethics 316

Ethics Customer Satisfaction Privacy Marketing Management 316

Marketing Insider Group

JULY 15, 2024

Evaluate Search Intent: Search intent refers to the reason behind a user’s query. Understanding search intent helps ensure your content matches users’ needs, improving relevance and engagement. Tools like Google Keyword Planner, Ahrefs, and SEMrush can help identify relevant keywords.

Design 314

Design Content Long Tail Marketing Keywords 314

SmartBrief - Marketing

FEBRUARY 12, 2025

This is where intent data comes in. When you understand which prospects have the most intention to buy, you know who to target. You can also start to pattern the behaviors that indicate a high-intention buyer so you know where to channel your sales efforts. Whats intent data? How is intent data helpful to B2B companies?

Intent Data 90

Intent Data Intent Lead Scoring Lead Ranking 90

Marketing Insider Group

FEBRUARY 17, 2025

Image Source Unlike short-tail keywords, which are broad and highly competitive, long-tail keywords cater to niche markets, aligning closely with user intent. These keywords align with specific user intent, attracting visitors ready to make a decision. Another benefit is how these phrases align with user intent.

Long Tail Marketing 256

Long Tail Marketing Keywords SEO Marketing & Strategy 256

Marketing Insider Group

JANUARY 6, 2025

Well-researched, informative posts help bridge the gap between general interest and active intent. User intent plays a big role here. Visitors who find answers in your blog are more likely to explore your website and consider your offerings. Research into customer pain points and interests helps guide your topics, ensuring relevance.

Inbound Marketing 298

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 298

Marketing Insider Group

FEBRUARY 4, 2025

Marketers must adapt by producing content that not only meets user intent but also aligns with how algorithms interpret material. The Role of Search Intent Search engines increasingly focus on understanding the intent behind user queries. Tools powered by AI help identify patterns in search data, enabling predictive analytics.

Marketing AI 245

Marketing AI Trends SEO Dwell 245

Only B2B

MARCH 5, 2025

A wrong ICP means: Wrong messaging Wrong value proposition Wasted time and resources Lost sales opportunities To get it right, you need to study buyer intent signals , analyze them, and identify which ones align with your ICP. Lets go step by step on how to use intent signals to improve sales and marketing. What are Intent Signals?

Ideal Customer Profiles 77

Ideal Customer Profiles Intent Signal Lead Ranking Intent 77

Marketing Insider Group

MARCH 17, 2025

A well-optimized page matches user intent, loads fast, and makes it easy to find what matters. How to Lower Bounce Rates: Speed up page load times Use engaging headlines and visuals Match content to search intent Improve mobile responsiveness Visitors sticking around for longer sessions? Thats a good sign content is working.

Analytics 191

Analytics SEO Marketing & Strategy Lead Scoring 191

Zoominfo

NOVEMBER 1, 2024

The platform enables users to create precise audience segments using a combination of Account Intelligence, CRM and MAP data, intent signals, and technographics. This full-funnel solution is powered by intent data, allowing marketers to target prospects when they exhibit the highest propensity to buy.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Zoominfo

AUGUST 27, 2024

Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns. ZoomInfo The ZoomInfo Marketing platform is designed to optimize marketing strategies with deep, data-backed insights and advanced targeting capabilities.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Marketing Insider Group

JULY 22, 2024

Signing Up for a Newsletter: This conversion event demonstrates the user’s intent to stay connected and receive updates. Completing a Purchase: Triggering a purchase event shows engagement and interest in your product.

High Quality Lead 306

High Quality Lead Trigger Marketing Sales Qualified Leads User-Generated Content 306

Marketing Insider Group

DECEMBER 16, 2024

Evaluating keyword focus and intent helps you refine your SEO strategy, making sure that your content targets high-potential terms with clear relevance to your audience. Review long-tail keywords they target, which can represent low-competition opportunities with high relevance to your audience.

Analysis 245

Analysis SEO Tools Domain 245

Zoominfo

SEPTEMBER 17, 2024

Signal-based selling goes far beyond traditional lead generation or cold outreach leveraging basic intent data. We don’t call out that we built our list via intent data, but we do match the pain point with that intent data.” I used to be a job-board maximalist,” Nowoslawski says.

Enterprise Management 214

Enterprise Management Work Management Zoominfo Marketing Management 214

Zoominfo

FEBRUARY 7, 2025

Without leveraging data and intent signals, the flywheel stalls in its ability to generate sustainable growth. Some key questions to ask include: Are high-intent prospects failing to progress due to outdated MQL/SQL thresholds? Are you integrating third-party intent signals from tools like ZoomInfo?

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Lead Ranking Intent Signal 130

Martech

JULY 11, 2024

Did you know that you have your own intent data? The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their interest in your company or product and assumed that a response to an offer made could imply they’re “in the market to buy.”

B2B Marketing 132

B2B Marketing Intent Signal Zoominfo B2B 132

Zoominfo

DECEMBER 11, 2024

Guided Intent Instead of guessing which Intent topics you should track, our new Guided Intent feature analyzes the closed/won deals in your CRM and recommends topics that actually worked. Guided Intent solves for that. privacy laws.

Zoominfo 130

Zoominfo Marketing Analytics Tools Marketing AI Enterprise Management 130

Tomorrow People

NOVEMBER 18, 2024

Reason 4: You’re not making the most of contact-level intent data Contact-level intent data offers crucial insights that can significantly enhance sales team engagement rates. The key is to get more from what you already have, especially if you’re running an early-stage ABM program.

ABM 156

ABM Account Based Marketing Budget Programs Intent Data 156

Zoominfo

MARCH 26, 2025

Leverage Buying Signals and Intent Data The buyers journey has never really been linear, and its getting more complex. Fortunately, this drawn-out buyer research period actually reveals important details about prospects needs, concerns, and intentions. Theyre reflected in org chart changes, M&A activity, and major investments.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Analytics Tools Zoominfo Outreach 130

Zoominfo

MARCH 13, 2025

To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment. Intent data to prioritize high-value accounts and improve lead scoring. Intent data to prioritize high-value accounts and improve lead scoring.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Work Management 130

The Point

NOVEMBER 19, 2024

Utilize Intent Data Intent data can be a blunt instrument and not the magic bullet that some in the industry would have you believe. Look for signs like growth, brand fit, and engagement likelihood (based in part of past engagement history.) 10 Tips for Selecting Your #ABM Target Account List Share on X 5.

Demand Generation 144

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 144

Marketing Insider Group

NOVEMBER 12, 2024

Identifying relevant keywords allows you to align your content with users’ search intent. Proper implementation of on-page SEO techniques increases the chances of ranking higher in search engine results pages (SERPs). Keyword Research Keyword research forms the foundation of effective on-page SEO.

Lead Scoring 290

Lead Scoring Lead Ranking SEO Marketing & Strategy 290

Zoominfo

NOVEMBER 18, 2024

ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. provides account intelligence and analytics for B2B companies, using multi-channel intent signals to identify in-market buyers. Top Website Visitor Identification Software Tools 1.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

SendX

NOVEMBER 14, 2024

Like a style guide, you should always have an intention for the emails you send. By projecting out high-quality content that your ideal audience/buyer finds relevant and valuable, it becomes easier for you to grab attention from social media sites, Google results, or word of mouth. or trying to drive traffic to an eCommerce website?

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

Zoominfo

NOVEMBER 14, 2024

Beyond Intent: Signals Are the Advantage Historically, ABM has relied heavily on intent data, and many ABM vendors have become intertwined with it. While intent is a really good indicator of who’s in-market, there are a lot of buying signals that go well beyond intent data.

Zoominfo 147

Zoominfo Gartner Account Based Marketing ABM 147

Vision Edge Marketing

JANUARY 28, 2025

Customer-centricity isnt just about good intentions. It requires intentional, strategic actions across the entire organization. In increasingly competitive markets, this approach is no longer optionalits essential for sustained growth and long-term success.

Practices 202

Practices Work Management Marketing Management Best Practices 202

Martech

NOVEMBER 1, 2024

There’s no need for expensive ABM platforms or extensive intent data. Customer data enables more precise targeting and personalization compared to generic intent data. Limited use of intent and behavioral data in the customer success organization. Some level of intent data that is unique to why your customers grow with you.

Account Based Marketing 133

Account Based Marketing Marketing Analytics Tools Lead Ranking ABM 133

Marketing Insider Group

JULY 29, 2024

This allows you to avoid major content overhauls, which can be costly and time-consuming.

Peer-to-peer 189

Peer-to-peer Planning Paid Search Agency Outreach 189

WordAgents

APRIL 10, 2025

Metric SEO Content Marketing Paid Ads Initial Cost (Setup) $3,000$7,500 (content, tools, research) $2,000$10,000+ (ad spend + creative) Time to Results 4-6 months to consistent traffic Immediate once campaign goes live Traffic Behavior Grows over time and compounds Stops when budget stops Lead Quality High intent, research-driven Mixed and depends (..)

Cost per Acquisition 195

Cost per Acquisition Cost per Lead Paid Search Agency SEO 195

Zoominfo

SEPTEMBER 24, 2024

When combined with AI, these signals become powerful tools that reach potential customers much earlier in their journey — giving go-to-market teams a massive advantage over competitors who rely solely on ideal customer profile matches, traditional intent data, or account-fit scores. “Think about signals as triggers.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130