From Cold to Sold: 10 Powerful Email Marketing B2B Lead Generation Strategies
DealSignal
FEBRUARY 23, 2023
To conduct A/B testing, you’ll need to create two versions of your email marketing B2B lead generation campaign that differ in only one element (such as the subject line, CTA, or design). Send each version to a random sample of your email list, and track the results to see which version performs better.
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