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How to Leverage Intent-Based Marketing to Target Right Leads

Only B2B

Key Components of an Intent-Based Marketing Strategy 1. Understanding Buyer Intent Signals Buyer intent signals help you identify and analyze purchase intent based on data from online activities. This ensures you target genuinely ready-to-buy prospects and avoid wasting efforts on premature leads.

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AI Tasks and Tools for SDR Success

Heinz Marketing

AI Solution : Tools like 6sense and ZoomInfo automate the discovery of potential leads by analyzing digital behavior, intent signals, and web activity across various platforms. Accurate lead scoring is crucial to ensure SDRs focus on the most promising opportunities.

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Let Search Intent Lead the Way: 6 Intent Data Use Cases

DealSignal

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

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Let Search Intent Lead the Way: 5 Intent Data Use Cases

DealSignal

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Multistep campaign: Email / Phone / Social media.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. Intent signal data is a great way to up your marketing game.

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11 Best Buyer Intent Data Tools to Drive More Qualified Leads  

Only B2B

Third-party intent data : Gathered from external sources such as partner websites, content syndication networks, and data providers. Buyer intent data tools aggregate these signals, allowing marketers to prioritize high-intent leads and tailor their outreach to align with buyer interests.

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Unleashing Sales Velocity: How Leveraging Intent Data Can Lead to 3X Faster Deal Closures

Only B2B

Utilize the platform’s capabilities to identify high-intent leads based on relevant keywords, industries, and firmographic criteria. – HubSpot Leverage insights from intent data to personalize your outreach and establish meaningful connections with potential customers.