markempa

JULY 6, 2017

These are just some of the reasons why it’s more important than ever to make sure your team is properly managing leads, and why you need to optimize your approach. Quick Intro to lead management. Lead management is a multi-step process that handles the conversion of sales leads to customers. ULD, to sales).

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

markempa

NOVEMBER 3, 2014

Sales has not been given the means to hand leads back to marketing to reengage for further work or nurturing on their behalf. Lead management defined. Lead management is a multi-stage process that manages the conversion of sales leads to customers. The above illustration shows map of lead management.

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

NetLine

JULY 17, 2023

A positive and productive relationship with sales A contributor to any successful B2B marketing strategy is alignment between sales and marketing. This holds true when getting the most value out of intent data. Because no strategy or campaign is perfect, you’ll want to continuously refine lead qualification and scoring criteria.

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52