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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?

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Outbound Lead Generation: How to Build an Efficient Growth Machine

Zoominfo

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Outbound success also depends on identifying high-intent accounts, building personalized messaging, and optimizing targeting.

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Let Search Intent Lead the Way: 6 Intent Data Use Cases

DealSignal

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1. Intent Data Use Cases 1.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. What are examples of data-based buying signals. Consider this.

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Let Search Intent Lead the Way: 5 Intent Data Use Cases

DealSignal

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data? Intent Data Use Cases.

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B2B Marketing Trends: What to Expect in 2022

Zoominfo

“When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ).

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Five Ways to Change Your Sales Strategy After COVID

Zoominfo

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Check out this cold-calling poll on ZoomInfo’s Twitter page. I think COVID has humanized people.

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