The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize. Make sure to comply with Twitter’s contest rules.

Paid Content 92

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 92

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 80

Paid Content Traffic Webinar Metrics Marketing & Strategy 80

Webbiquity

JUNE 7, 2018

Connect with Twitter. Once you connect your Twitter and LinkedIn accounts, you can choose to post your LinkedIn updates automatically on Twitter, thus increasing your post reach and possibilities of generating more leads. Optimize Your Landing Pages. Optimize Your Content for SEO. Image via keepitusable.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

ClickZ

JUNE 15, 2023

Keyword research is how you can figure out how people are searching for relevant problems and what kind of content can solve them. Go through your keyword lists and identify keywords that reflect informational intent and create your blog’s editorial calendar based on those search patterns. appeared first on ClickZ.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Hubspot

MARCH 26, 2019

Ultimately, if you're ready to begin using YouTube to attract and convert an audience, it's critical you optimize your video descriptions for SEO. TWITTER: [link]. Finally, if you want to focus on crafting a description that explains what your video is about and incorporates a keyword description, try this: Hey there!

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Conductor

OCTOBER 11, 2022

Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO). Instead, they are ranked by Google based on the value and information they provide related to the user’s given keyword or search phrase. This is a prime example of technology-focused optimization.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I That’s where Messina was inspired to repurpose it on Twitter.

Effectiveness 118

Effectiveness Social Media Paid Search Agency Viral Marketing 118

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 100

Twitter Traffic Ad Building Tips 100

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), ad campaigns and creator marketing activations.

B2B Marketing 120

B2B Marketing B2B Enterprise Management Paid Search Agency 120

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. We've analyzed over five billion data points to pinpoint what goes into making TikTok viral moments. We'll distill three key ingredients that go into achieving viral results on TikTok. Filtered keywords 4.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Madalyn is for Twitter, what Mari is for Facebook. Her Twitter posts cover every aspect of SMM.

Paid Content 95

Paid Content Paid Search Agency Social Media Social Marketing 95

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Analytics tools for social media.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Digilant

JUNE 4, 2024

Introducing TikTok: The Search Engine The platform rose to popularity as a social platform used to discover, interact, and post short-form videos (many with the hopes of going viral). They are looking for sources beyond websites and blogs strictly optimized for Google. The same can be done on TikTok.

Google 59

Google Mobile Advertising Paid Search Agency Youtube 59

Navigate the Channel

FEBRUARY 9, 2021

Search Engine Optimization (SEO). Keywords, key phrases, and localized information are particularly important in the context of search engine optimization or SEO for short. Be mindful of the optimal keyword density. If you use keywords and key phrases below 0.5% Pay-per-click (PPC) Advertising.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

Convince & Convert

AUGUST 3, 2017

You need to optimize your Facebook page to translate those efforts into actual clicks and conversions. Here are eight steps to walk you through the Facebook page optimization process. Your other social media accounts (Instagram, Twitter, Snapchat, Youtube, Pinterest, etc.). A study of over 4.7K A brief list of your products.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

KoMarketing Associates

JUNE 12, 2018

Samantha Noble , Managing Director and Founder of Biddable Moments, shared just how much digital advertising has changed over the last 10 years (and a ton of paid media options) in her presentation, “Beyond the Reach of Keyword Targeting: The Evolution of Paid Media.” Look Beyond Keywords: Visual Search.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Kevin Indig

MARCH 28, 2023

Kevin Indig • 12 min read A better approach to keyword research for content marketing In this article, I challenge the classic approach to keyword research and propose a new approach. How to optimize for it like a pro User Intent has become one of the most important concepts in modern SEO.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Martech Advisor

MARCH 22, 2020

Web content with virality factor. When it comes to inbound marketing, the virality factor of content is key to driving shares and setting up a snowballing effect- be it social media posts. For example, let’s say one of your videos or articles became very popular among a certain set of readers and went viral.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

seo.co

FEBRUARY 15, 2022

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. Useful for optimizing content for search. And then there are plugins for properly optimizing your blog. A great tool for sharing useful information. If not, now’s the time to outline one.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Valasys

OCTOBER 11, 2022

Social media apps like Instagram, Facebook, and Twitter are popular names when it comes to following an algorithm. LinkedIn has critical parameters which sort content and allow only what is optimal for the platform. It helps your content rank better, makes your posts go viral, and helps you in getting noticed. .

Linkedin 52

Linkedin Lead Scoring Lead Ranking CAN-SPAM 52

Sprout Social

JANUARY 9, 2017

Jump to Twitter. Early mornings and late nights are the least optimal posting times. Best Time to Post on Twitter. Twitter is still one of the fastest ways businesses communicate with customers via social media. Early mornings and late nights are the least optimal posting times. Jump to Instagram. Jump to Google+.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Sprout Social

OCTOBER 25, 2022

And “personal” is the keyword here. For example, check out how Hinge has their Twitter profile set up. A clean, well-optimized profile and photo are enough to establish your brand with new audiences. Every now and then a viral hot take will try to force hashtagging into an early grave. Make your posts pop. emilyzugay.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

KoMarketing Associates

DECEMBER 21, 2017

The study is really fantastic and while they note “there is no magic formula for creating a viral or popular headline,” there is still a ton of great info and it’s worth the read. What AdWords’ Exact Match Keyword Update Means for You. From Kristen Vaughn : Ok, Google: How Do I Optimize My Site for Voice Search?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Valasys

APRIL 22, 2020

Most of the brands trying to optimize their social media marketing game are using the latest technologies to delivered hyper-tailored pieces of content to their target audience groups. On Twitter, the brands usually prefer using a hashtag for a store location over tagging themselves in their own posts.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. This article will look at 5 ways b2b companies can use video in their marketing including social media, product demonstrations, customer testimonials, search engine optimization, and email marketing. Twitter can also be an important B2B marketing medium.

Video Marketing 65

Video Marketing B2B Marketing B2B Viral Marketing 65

Adobe Experience Cloud Blog

JANUARY 15, 2020

Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. A viral Christmas ad done by a small hardware store in Wales, which was filmed by the owner and recent one stars his son. Take claiming and optimizing a free Google My Business Profile, for example. Picture this: 41% of U.S.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. On paid social, advertisers have a lot of opportunity to optimize their campaigns. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. Because, in content, there's a strong relationship between virality and emotion. 6) Don't forget about search engine optimization (SEO). Don't believe me? and as a result, a ton of noise.

Tips 69

Tips Content SERP Custom Publishing 69

Martech Advisor

NOVEMBER 22, 2019

Social media automation is defined as the process of automating social media activities to optimize the results derived from social media channels. This helps you prioritize efforts that make a difference in optimizing your social engagement, brand building, and conversions. Optimize campaigns using reports and analysis.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Optimize for SEO. To optimize the videos themselves, use targeted keywords in the title, meta description, and alt text. Facebook and Twitter’s algorithms will treat you better that way.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

RebelMouse

SEPTEMBER 17, 2018

By doing do, you could go viral on social with it anywhere from one to six months (or more) later. And don't forget: If it was viral once, it can be viral again — especially if there are updates to the original story. Send a "Going Viral" type of email linking to the story that reaches all of your subscribers.

CMS Development 53

CMS Development Viral Marketing Tagging Trends 53

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Viral Marketing and How to Craft Contagious Content - Coursera. Producing Podcasts - LinkedIn Learning.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

TrustRadius Marketing

APRIL 6, 2021

No matter the method, following search engine optimization guidelines for video will help you improve your rankings and achieve better results. Gone are the days of keyword stuffing, SEO for video relies on accessibility, audience targeting, and content optimization. How to Optimize Video for SEO. This piece includes.

SEO 52

SEO Video Marketing Work Management Marketing Management 52

Adobe Experience Cloud Blog

OCTOBER 1, 2012

Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn. Marketo: What are your top tips for a company to build an engaging and well optimized LinkedIn business page? What did you do when you started a Twitter account? They were in forums.

Lead Generation 48

Lead Generation Linkedin Optimization Tips 48

Digilant

FEBRUARY 16, 2023

Introducing TikTok: The Search Engine The platform rose to popularity as a social platform used to discover, interact and post short-form videos (many with the hopes of going viral). They are looking for sources beyond websites and blogs strickly optimized for Google. The same can be done on TikTok.

Google 52

Google Paid Search Agency Mobile Advertising Curation 52

Magisto

JANUARY 13, 2020

From a one hour podcast episode, you can film it and have three or four 5 to 10 minutes video for YouTube, around ten 59 seconds clips for Instagram, Twitter and Facebook, and some quotes for your Twitter. This is also an important optimization for standard SEO. Because you have to keep up with the competition.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84