Webbiquity

JANUARY 10, 2023

As marketing has gotten more complex, marketing pros have had to embrace a wide variety of sophisticated tools to remain competitive and meet customer expectations. These 10 marketing software solutions help to streamline marketing campaigns through automation and advanced functionality. Salesforce Marketing Cloud.

Marketing Automation Services 312

Marketing Automation Services Budget Programs Enterprise Management Work Management 312

Marketing Insider Group

SEPTEMBER 7, 2021

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. Now that everyone knows content marketing is a necessary component of every marketing strategy, it’s not enough anymore to just have a blog. Knowledge bases?

Top of Funnel 72

Top of Funnel Product Work Management Marketing & Strategy 72

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 330

Enterprise Management Marketing Automation Services Work Management Marketing Management 330

Webbiquity

MARCH 29, 2022

The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Promotion 310

Promotion Marketing AI Work Management Marketing Management 310

Webbiquity

MAY 3, 2018

SEO, when done properly , can be the most cost-effective marketing tactic in your arsenal. In a disturbing trend, Google appears to be focusing more on retaining visitors then referring them to our websites, as evidenced by Google’s transition from a mere search engine to a knowledge base of snippets, excerpts, and tools.

SEO 242

SEO Blogger Internet Marketing Knowledge Base 242

Marketing Insider Group

APRIL 22, 2021

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. In marketing alone, you have over 8,000 tools to pick from. Marketing Tools for Startups. AnswerThePublic. Optimizely.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Marketing Insider Group

AUGUST 21, 2023

Use Natural Language Search & Generative AI in Your Knowledge Base Natural language processing has been around for many years. What this means for your CX strategy is that self-help databases (principally knowledge bases, but other resources as well) are ripe for natural language and generative AI deployment.

Marketing AI 244

Marketing AI Marketing & Strategy Top of Funnel Resource Management 244

KoMarketing Associates

JANUARY 2, 2018

In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well. A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Work Management 121

Work Management Marketing Management Resource Management Planning 121

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness. 36% of B2B marketers say tracking ROI is their top challenge so mapping your goals first is important. As you should!

Top of Funnel 359

Top of Funnel Paid Content Lead Scoring Lead Ranking 359

Martech

NOVEMBER 21, 2024

“It’s about how we are delivering the emotionally engaging, innovative experiences that will help us to stand out in a crowded market.” ” One challenge businesses will face in pursuing this path is that it will need to have its knowledge base in order for the AI agents to be successfully trained.

Enterprise Management 138

Enterprise Management Work Management Marketing Management Marketing AI 138

Heinz Marketing

APRIL 29, 2021

By Win Salyards , Marketing Coordinator at Heinz Marketing. I cannot overstate how vital sales and marketing alignment is to a successful ABM program sale. Sales-marketing alignment can make or break an ABM program, so with that in mind, here are 5 best practices for marketers to support their sales team partners. .

Top of Funnel 131

Top of Funnel Account Based Marketing ABM Practices 131

Act-On

MAY 21, 2024

We recently spoke with our internal customer marketing expert, Jennifer Blanco. Blog Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult. And that process starts with your welcome email. Not sure where to start?

Marketing Automation Services 246

Marketing Automation Services Act-On Customer Satisfaction Open Rate 246

Contently

DECEMBER 27, 2022

Content Marketing Institute (CMI) predicts that companies will spend less on paid content and focus more on organic ways to gain audience share in the new year. Contently pioneered the content maturity model to map out a content marketer’s journey to world domination (just kidding). Assess how your content performed. Not at all!

Planning 181

Planning Marketing Plans Multi-Touch Attribution Content Marketing 181

Biznology

NOVEMBER 16, 2020

However, this data is all siloed across various digital platforms and sent to different departments, including sales, marketing, and customer support. That is why you should invest in a customer relationship management platform that integrates you’re your sales, marketing, and customer service tools.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Circle Studio

MAY 14, 2020

There are so many tactics available to marketers today it’s easy to lose sight of the most important thing — your marketing strategy. How can you tell if your marketing strategy is due for an update? As marketers we can get so focused on what we’re going to say that we forget to listen.

Marketing Strategy 148

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 148

SendX

OCTOBER 16, 2019

And with the recent changes in Mailchimp (becoming an all-in-one marketing platform) people are looking more for an alternative to this former email marketing platform. AWeber vs Mailchimp - Weigh-in Faceoffs From the blue corner comes AWeber, a very well known email marketing tool, with a lot of experience in the market.

Template 186

Template Pricing Price Paid Search Agency 186

Hinge Marketing

NOVEMBER 25, 2019

That’s what marketing to C-suite executives looks like today. Download The Marketing Planning Guide. Because we specialize in professional services marketing, many of our clients target C-suite executives. This knowledge base gives us a unique vantage point to view the evolution of C-suite marketing and sales.

Work Management 142

Work Management Marketing Management Planning Advertising Agencies 142

Inbox Insight

JUNE 14, 2021

Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around. However according to our latest research Full Disclosure; The B2B Content Intelligence Report , 67% of senior B2B marketers perceiving a high threat level from new market entrants leveraging AI.

Marketing AI 145

Marketing AI Account Based Marketing Work Management Marketing Management 145

SmartBug Media

AUGUST 4, 2022

Attract, convert, close, delight—these are the four phases of inbound marketing that we all know and love. In 2018, HubSpot took these phases of inbound marketing and worked them into the flywheel model that emphasizes the delight phase “to help, support, and empower customers to reach their goals.”. You should.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Hubspot 98

Webbiquity

MAY 24, 2022

Other examples of cloud computing software include: Confluence: a knowledge base that your remote teams can work on from anywhere. The post How to Use Remote Work Technologies to Improve Productivity appeared first on B2B Marketing Blog | Webbiquity. You also need the proper practices.

Work Management 284

Work Management Marketing Management Product Budget Programs 284

SendX

NOVEMBER 8, 2019

Constant Contact has been around for a while now, since 95, so even though it's not as well known as Mailchimp, it is still a relevant alternative to Mailchimp in the market worldwide. Both of these tools allow the user to create emails using a drag-and-drop editor, or HTML code if you have the knowledge for that.

Contact Marketing 34

Contact Marketing Contacts Email Marketing Planning 34

SendX

OCTOBER 11, 2019

Mailchimp has changed and it became more than an email marketing platform, so if you are looking for a simpler solution, email marketing only, I think I've just answered your question. A lot of new businesses would like to experiment first with email marketing before starting to spend money on the service. That's fair, right?

Landing Pages 170

Landing Pages Comparison Template Knowledge Base 170

Salesforce Marketing Cloud

OCTOBER 30, 2024

Knowledge management Knowledge base articles have long been an important tool for both support teams and customers. With AI coming to the fore, knowledge articles now have an additional function: they help train your AI! And they’re also needed for automation – as discussed above, knowledge in particular is essential.

Contacts 102

Contacts Automation Trends Work Management 102

Webbiquity

APRIL 27, 2017

For suppliers, that means a vast new stream of data that can be used for marketing, warranty, maintenance, and other purposes. The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat. ” — Marketing Insider Group. Professional customers (i.e.,

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. But what if you already have a decent customer base? But with our efforts so consumed with converting new leads, it can be easy to lose sight of the fact that marketing to existing customers calls for a separate strategy. Evolve your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Planning 156

Martech

DECEMBER 11, 2024

UC has been described as a business and marketing concept, but in simple terms it provides the technological background for customer experience. ” ChatGPT is running in the background, but the answers are coming from Healthspan’s own knowledge base. The benefit?

Work Management 99

Work Management Ideal Customer Profiles Marketing Management Knowledge Base 99

Webbiquity

JUNE 20, 2019

Exhortations from the marketing team can only go so far. Create two or more captions along with a photo and link for them to share, and publish it in an accessible area such as an email, internal knowledge base, or through the corporate intranet. Anastasia Masters is a Content Marketing Associate at G2.com.

Linkedin 230

Linkedin Brand Identity Branding Ideal Customer Profiles 230

Martech

OCTOBER 25, 2024

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Everyone in customer marketing would love to know which of their customers are “the best customers.”

Paid Search Agency 107

Paid Search Agency Marketing & Strategy Marketing Strategy Tools 107

Martech

MARCH 23, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. It has been specifically trained to understand the context of questions exploring market research insights.

Marketing AI 109

Marketing AI Paid Search Agency Training Search Engine Marketing 109

Sprout Social

AUGUST 30, 2024

Consider how positive interactions with customers serve as great marketing for your business. However, relying too much on bots and knowledge bases can lead to negative or frustrating experiences for customers. Not to mention that they prove your digital customer service strategy is working.

Work Management 130

Work Management Marketing Management Service Knowledge Base 130

Martech

NOVEMBER 1, 2024

Pre-defined templates for the creation of outbound marketing messages and access full campaign views from a dedicated landing page. In Pega Customer Service, agents can use Pega GenAI Knowledge Buddy to reduce manual knowledge base searching and provide faster responses to customers.

Enterprise Management 136

Enterprise Management Marketing Management Fulfillment Landing Pages 136

Oktopost

NOVEMBER 8, 2021

I know it’s an easy sell for any data-driven B2B marketer, and you probably can’t wait to get your new reports up and running. Follow a super easy setup here and explore all available metrics and dimensions in our knowledge base. And as always, let us know what you think about this update!

Linkedin 152

Linkedin Organization Ads Knowledge Base 152

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts. Let’s tackle ‘the why’ and dig into how this service works.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

xiQ

AUGUST 21, 2024

At the core of this new approach is value-based selling, which empowers sales teams to thoroughly understand their buyers, communicate more effectively, and swiftly adapt to market changes. Redefining Upselling and Account-based Marketing xiQ shines in its ability to enhance upselling opportunities.

Lead Ranking 126

Lead Ranking Lead Scoring RFP B2B Thought Leadership 126

Martech

AUGUST 22, 2024

Here’s this weeks AI-powered martech news and releases: Anyword’s Gen-AI Performance Platform is a model-agnostic solution for enterprise marketing teams. The platform suggests content improvements based on performance to enhance business outcomes in a secure environment, allowing businesses to use multiple AI platforms. Processing.

Marketing AI 117

Marketing AI Enterprise Management Paid Search Agency Marketing Management 117

SendX

OCTOBER 25, 2019

They have a rigid anti-spam rule, so you will have to file for approval before start using the tool, just cross your fingers I hope you can pass that phase because behind that wall is cool and simple email marketing tool waiting for you. Everybody that looks for an email marketing tool, have this hope about saving time.

Work Management 170

Work Management Landing Pages CAN-SPAM Opt-out 170