Lead Management Lead Qualification Web 2.0 Website Personalization 
LeadSloth
JANUARY 12, 2010
I think developing and implementing a holistic lead management process will be one of the greatest challenges companies face in 2010. VPs of Marketing need to maximize the revenue opportunity from inbound leads and optimize the burgeoning customer relationship after an expression of inbound interest is expressed.
Anything Goes Marketing
FEBRUARY 21, 2009
Your marketing automation platform can also help you build signature rules based on other contact information such as geography which allows for a personalized approach even if a web visitor has yet to be assigned to a sales rep. This is a great way to get more out of your content and drive new registrants back to your website.
Expert insights. Personalized for you.
100 
Let's personalize your content