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The Best Email Marketing Tools to Increase Sales

Webbiquity

Easy to use, affordable online tools make it easy for marketers to segment their lists, test different messages, automate processes, and track results. But with so many different email marketing tools available, how do you pick the right one for your business? Check out these five email marketing tools and their features.

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How Marketing Automation Can Improve Lead Nurturing Process

Stevens & Tate

One of the most important aspects of successfully nurturing your leads through the buyer’s cycle is understanding that each lead is different and that your marketing efforts need to be tailored to the needs of each lead. What is Marketing Automation? The Benefits of Marketing Automation.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

64% of marketers want to learn how to formulate a better content strategy. (We We can help: just check out our content marketing strategy guide for content). Marketing Charts ). 32% of marketers believe that their content creation workflow is impartial or poor. Lead Generation & Nurturing Stats.

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6 Tips For a Successful Marketing Automation Implementation

Circle Studio

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. The usage of marketing automation software has exploded over the last decade, with no sign of slowing down. billion in 2017.

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Lead Nurturing and Personalization

ActiveDEMAND

Lead Nurturing and Personalization Here, we’re going to explain why personalization is a vital part of lead nurturing in marketing. It happens more often than you’d think, even with a lead nurturing strategy in place. In other words, you need to personalize your lead nurturing.

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Busting 12 Myths about Marketing Automation Tools

Hinge Marketing

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team.

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6 Steps to Help You Create an Effective Content Map for Your Audience

Scoop.it

Your prospects end up leaving your website without making a purchase or filling out the lead forms provided. . A customer journey map is essential for your digital marketing strategy, especially if you are a SaaS, e-commerce, or B2B heavily reliant on online marketing channels. Design A Content Catalog.