Marketing Insider Group

MAY 5, 2010

When I see B2B Marketers who have forgotten that we serve customers and create marketing campaigns with little research into customer needs or pains or the words they use to express their pains, it makes me crazy. To share the love. I am frustrated every day. I am a perfectionist.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

When I see B2B Marketers who have forgotten that we serve customers and create marketing campaigns with little research into customer needs or pains or the words they use to express their pains, it makes me crazy. To share the love. I am frustrated every day. I am a perfectionist.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

JUNE 18, 2010

Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. When prospects are ready to buy, they will use keyword search to research products and solutions. You want to be found when they do.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

MAY 12, 2010

If you need to create content – research the top trending keywords, article titles, and customer pain points. Many companies focus on Marketing automation or CRM systems before they have defined this process. Step 4: Identify or create valuable content and offers. This is the trickiest part. Ask your partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

OCTOBER 14, 2010

The second is paid search or PPC advertising. This is where we select keywords based on quantifiable research like volume of searches and likelihood of conversion. We then create ads to display when those keywords are searched and landing pages for when someone clicks on our ads.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

JULY 27, 2010

According to the TechTarget and Google Study on Search by Buying Stage , almost half of all search responders provide incorrect contact details. Source: The Google/TechTarget Behavioral Research Project: Phase 2) The message: Don’t call me! So how do you mine these contcts for leads?

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. What is the Service Profit Chain? Heskett and Leonard Schlesinger).

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. What is the Service Profit Chain? Heskett and Leonard Schlesinger).

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 30, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The risks are also so much higher, and the company can not and should not allow a gap between sales and marketing become a risk! What is a salespage?

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Marketing Insider Group

JUNE 4, 2010

This new media is as much for HR, Research/Insight, Corporate strategy/planning and Finance as it is for Integrated Marketing, surely? Rebecca Roderick Jun 6 2010 Hi Michael I take the point – but surely this is about Stakeholder engagement not just customers. I bet you’d agree!

Social Media 100

Social Media Demand Generation Agencies Media PR 100