Marketing Insider Group

OCTOBER 11, 2023

Yes, the hub and spoke content model is alive and well. It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In this blog post, we’re exploring the hub and spoke content model, its benefits, and how you can start using it today to enhance your content strategy.

Lead Ranking 322

Lead Ranking Content Lead Scoring Keywords 322

Marketing Insider Group

NOVEMBER 5, 2024

Combine broad, phrase, and exact match keywords, along with long-tail and negative keywords, for a balanced PPC strategy. Group related keywords into focused ad groups for more relevant targeting and improved Quality Scores. These keywords target users with clear intent, often resulting in more qualified leads.

PPC 289

PPC Keywords Cost Per Click Advertisements 289

Marketing Insider Group

FEBRUARY 15, 2021

Almost every brand is producing content, and competition to rank is fierce. To stand out, brands are focusing on 10x content, which is content that’s 10 times better than the content ranking highest for a keyword. The term 10x content describes content that’s 10 times better than what’s currently ranking well organically.

Lead Ranking 363

Lead Ranking Lead Scoring Content SMB 363

Marketing Insider Group

JULY 24, 2024

Monitoring conversion rates, number of leads, and cost per lead helps you determine how much it costs to turn visitors into potential customers. 3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers.

Advertising Benchmark 302

Advertising Benchmark Content Marketing Lead Ranking Lead Scoring 302

Webbiquity

NOVEMBER 29, 2022

Like any other relationship, positive change requires continuous effort. Strong consumer relationships help you generate new leads, reduce customer acquisition costs, and ultimately earn more profit. They also foster customer advocacy and help bring in new leads organically. It enhances your brand’s overall NPS score.

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Loyalty Lead Ranking Lead Scoring Budget Programs 322

Marketing Insider Group

DECEMBER 2, 2024

These inbound links from other websites signal to search engines that your content is valuable and trustworthy, leading to better rankings and visibility. Benefit 1: Improved Search Engine Rankings Securing high-quality backlinks has a direct impact on search engine rankings. Backlinks Matter.

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High Quality Lead SEO Lead Ranking Lead Scoring 279

Marketing Insider Group

SEPTEMBER 7, 2023

It’s true that these are important for successful marketing. But when you’re talking about leading marketing teams, there are two absolutely critical traits that can’t slip off of the radar: inclusion and vulnerability. Vulnerability in Marketing The concept of “vulnerability” often comes up in the context of personal life.

Lead Ranking 321

Lead Ranking Lead Scoring Advertising Agencies Paid Search Agency 321

Vision Edge Marketing

APRIL 30, 2024

At the heart of business value lies customer acquisition and retention. Dive into the essential metrics of brand equity and customer value to uncover the keys to long-term growth and lasting business value. It is the intangible value that a brand holds in the minds of your customers. It goes beyond mere monetary value.

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Lead Scoring Lead Ranking Branding Brand Identity 193

Webbiquity

FEBRUARY 15, 2022

.” Insufficient go-to-market (GTM) expertise has a crippling effect on growth. It drags down demand and lead generation and sales-ready opportunities. Using a relay race metaphor, this post: Provides a definition of, and the purpose of, demand and lead generation. Lead Gen and Demand Gen: Which Comes First?

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Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 310

Marketing Insider Group

JANUARY 19, 2021

Your timeline will depend on these factors: Business model. Industry and market. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Traditional marketing costs 62% more than CM.

Lead Ranking 363

Lead Ranking Content Marketing Marketing Agencies 2 Planning 363

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. We know what it takes to share insight that makes a difference.

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Paid Search Agency Content Marketing Lead Ranking Lead Scoring 362

Marketing Insider Group

FEBRUARY 14, 2023

It’s impossible to list every reason why content marketing lives near and dear to our hearts, so we’ve done our best to narrow down the list. 11 Reasons Why We Love Content Marketing Without further ado, here’s our top 11 reasons why we love content marketing (and why you should too). Content marketing delivers quality leads.

Content Marketing 361

Content Marketing Lead Ranking Lead Scoring SERP 361

Marketing Insider Group

FEBRUARY 27, 2023

By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. How A Marketing Workshop Can Make You More Money We always start our workshops with a simple question: What is marketing? Can you imagine seeing your content rank on Page 1 of SERPs?

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Lead Ranking Planning B2B Thought Leadership Lead Scoring 324

Marketing Insider Group

APRIL 28, 2021

And if you didn’t stuff your content full of them, the divine bots wouldn’t grace your posts and web pages with the number one position in the search results. Back then, the more keywords and the weirder you’d arrange them, the higher your site would rank. The higher value you bring to your audience, the higher you’ll rank in searches.

SEO 361

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 361

Marketing Insider Group

APRIL 5, 2023

Brands need to focus on creating content that feels authentic and is true to their core values and beliefs. In this post, we’ll explore the challenges associated with being authentic in the age of AI, as well as strategies for integrating AI into content marketing teams. ” You may not have known that unless I told you.

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Marketing AI Lead Ranking Lead Scoring Copyright 351

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. Otherwise, they risk ending up with negative ROI.

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Tactics Sales Qualified Leads Generation Lead Ranking 319

Marketing Insider Group

FEBRUARY 1, 2021

Buyer intent comes down to understanding what makes an excellent lead for your business. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. Source: G2. Source: Moz.

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Buyer Intent Intent Work Management Marketing Management 363

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide.

Top of Funnel 340

Top of Funnel Lead Ranking Content Marketing Work Management 340

Marketing Insider Group

SEPTEMBER 28, 2021

You can use action words in content marketing by using active voice and placing action words strategically. Showing value and evoking emotion are two ways to use action words most effectively. Believe it or not, organic web traffic is not the end goal of content marketing — customer conversions are. Think about value.

Content Marketing 363

Content Marketing Lead Ranking Lead Scoring Content 363

Marketing Insider Group

MARCH 15, 2023

What you present to your audience can make or break your rankings. Identify one or two ideal customer personas who are of high value to your business. Determine how you can solve their needs with practical information to understand how to craft pieces that provide immediate value. Thus, well-organized content ranks well.

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Ideal Customer Profiles SEO Long Tail Marketing Effectiveness 344

Vision Edge Marketing

NOVEMBER 11, 2024

Long-term business value and success, operational excellence, growth, and innovation require massive action rather than massive activity. On the other hand, employees bogged down by massive activity may feel overwhelmed and disconnected, leading to burnout and disengagement. Let’s explore why.

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Lead Ranking Allocation Lead Scoring Business 241

Marketing Insider Group

MAY 13, 2024

Video Source: Ahrefs This is crucial because search engines use these links to judge the quality of your site, which can directly affect how high you rank in search results. It’s a clear message that scoring high-quality links is key for boosting your SEO in a way that really sticks.

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Link Building PR Lead Ranking Lead Scoring 265

Marketing Insider Group

JANUARY 25, 2021

Winning at organic ranking is a long game. Understanding searcher intent and what Google believes best fulfills the searcher’s needs carries substantial weight in how you rank. There are many SEO ranking factors , and this one is becoming more important. Credible, Expert Content Will Rank Higher. The State of SEO.

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Paid Search Agency Advertising Agencies Ad Agencies SEO 363

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Image: DemandMetric.

Advertising Agencies 363

Advertising Agencies Advertisements Advertising Paid Search Agency 363

Marketing Insider Group

MARCH 2, 2021

What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? If done right, it should tell you what opportunities you’re missing, where you can cut back or bulk up, and how to provide the best value possible to your target audience. The answer is simple: conduct a content gap analysis.

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Analysis Top of Funnel Work Management Lead Ranking 359

Marketing Insider Group

FEBRUARY 13, 2023

Although it can be a challenge, B2B marketing an exciting process that delivers real results. In this post, we’re taking an in-depth look at B2B marketing and how each element works to generate quality leads and increase revenue. What Is B2B Marketing? Some of the most common B2B companies include: Marketing Agencies.

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Marketing Budget B2B Marketing B2B Planning 344

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. But in today’s buying market, those structures are being pressure-tested. And these days, Wendy tracks their sender score and domain health score as routine metrics— which wasn’t a habit a year ago.

Lead Ranking 246

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 246

Vision Edge Marketing

OCTOBER 8, 2024

Hence our recommendation of the find, collect, analyze, and score process: 1. Analyze and Score Your Signals: Not everything you are scanning will be a meaningful signal. We recommend using a scoring system to prioritize and filter out noise. Then you and your BOD need to establish a set scoring criteria. Need an example?

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Planning Terms and Conditions Contingency Planning Lead Ranking 266

Marketing Insider Group

MARCH 1, 2021

Content marketers can provide that relevance, as long as they deliver it in the ways that their audience wants to receive it. To stay on the leading edge, content marketing teams need to find innovative ways to meet their audience’s needs. That kind of value rarely goes unnoticed. The reason? Image via Google screenshot.

Content Marketing 363

Content Marketing Planning Best Practices Lead Ranking 363

Marketing Insider Group

SEPTEMBER 13, 2021

That may seem like a shockingly low number, considering that 70% of organizations are investing in content marketing. Making an investment to consistently publish content that your target audience wants to consume to drive business outcomes (leads, sales, etc.) Why You Need a Content Marketing Strategy. Image: FocusVision.

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Template Marketing & Strategy Marketing Strategy Content Marketing 362

Marketing Insider Group

MAY 31, 2023

And while paid ads and promotional partnerships are great ways to gain traction, organic website traffic is foundational to gaining visibility, enhancing engagement, generating leads, and driving conversions. Each new blog post is another web page that can rank in search engines and help increase your organic traffic.

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Traffic Organization Practices Marketing Websites 331

Vision Edge Marketing

JUNE 4, 2024

Successful positioning and messaging are the ingredients for writing and telling your business’s story, so it engages customers, evokes emotions, and drives action. A Sure Fire Narrative Needs Customer and Prospect Validation The positioning and messaging process is similar to the writing process.

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Validation Positioning Work Management Marketing Management 225

Marketing Insider Group

MARCH 13, 2023

Below, we’re recognizing 10 small businesses that deserve content marketing awards for not only their commitment, but also their impressive results. 10 Small Businesses With The Best Content Marketing Without further ado, here’s 10 examples of small businesses that deserve content marketing awards. 3…2…1…Action!

Marketing Budget 279

Marketing Budget Work Management Marketing Management Marketing Budget Creation 279

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable.

Marketing Strategy 360

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 360

Marketing Insider Group

APRIL 5, 2021

They do impact ranking. Creating consistent, high-quality, user-focused content is the best way to achieve top rankings. Google keeps its lips fairly tight on how its search ranking algorithm works. However, keep in mind these are clues, not the definitive answer on search ranking. E-A-T vs. YMYL: The Basics. High E-A-T.

SEO 362

SEO SME Lead Ranking Content Marketing 362

Marketing Insider Group

APRIL 12, 2021

In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Paid, owned, and earned media are three parts of a digital marketing strategy. Each type of media has its place in the lead generation process. Fast lead generation and traffic to owned media.

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Paid Content ROI Paid Search Agency Media 363

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. It doesn’t add value to your audience and can seem completely irrelevant. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Almost every site scored poorly. Most of it sucks. The findings?

B2B Marketing 354

B2B Marketing Content Marketing B2B Thought Leadership Planning 354