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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . These are the warm leads.

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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? What Tools Do People Use for Sales Funnels? Marketing Funnel vs. Sales Funnel Resources.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

What is Database Marketing? Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. Databases can come from private internal resources, which may contain contact information on existing leads and customers. Then you’re done!

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The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Directive Agency

Valuing Deeper, More Thorough Content. Tactically, from an SEO perspective, we see Gooogle valuing deeper, more thorough content. And now remember, there is zero barrier to entry to content marketing. So how do they determining which article to rank? Google Doesn’t Rank Websites, Google Ranks Pages.