Webbiquity
JULY 23, 2024
Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. It offers a way to enhance marketing efforts with better personalization, automation, and customer insights. As a result, customers feel understood and valued. #5
Only B2B
OCTOBER 9, 2024
MQL is dead. They are the bubbles on the surface of your marketing feed. MQLs are little more than surface-level indicators. They represent value for prospects who’ve shown genuine interest through actions like downloading content. Unlike general leads, MQLs are more engaged and significantly more likely to convert.
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The Point
DECEMBER 30, 2024
When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. In fact, a lack of marketing-generated pipeline is rarely a lead generation issue. Is there a common understanding of target markets, buying personas?
Martech
OCTOBER 22, 2024
If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Demographic profiles. Persona insights.
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As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality.
Vision Edge Marketing
NOVEMBER 11, 2024
Long-term business value and success, operational excellence, growth, and innovation require massive action rather than massive activity. These activities may create the illusion of productivity but often result in wasted resources and missed opportunities. Massive action is characterized by focus, direction, and purpose.
Marketing Insider Group
NOVEMBER 5, 2024
By identifying and implementing the right keywords, you can make sure your ads appear in front of audiences already searching for relevant products or services. Understanding the role of keywords in PPC advertising helps marketers create highly targeted campaigns that generate measurable results.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. This, ultimately, will lead to more value, more growth, and a greater understanding of what your customer’s need.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads.
Advertiser: ZoomInfo
of companies achieved a score indicating maturity in data management practices in the space.". Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.
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