Marketing Insider Group

AUGUST 31, 2020

Everyone wants to convert more leads. Statistics say over 80% of leads will never convert into a sale. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Ranking Lead Scoring 363

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. Effective lead generation drives business growth and increases revenue.

Advertising Benchmark 302

Advertising Benchmark Content Marketing Lead Ranking Lead Scoring 302

Marketing Insider Group

FEBRUARY 14, 2023

At Marketing Insider Group, we love content marketing. Content marketing is one of the most effective ways to grow your audience, encourage engagement and build your brand’s image. Every business needs a content marketing strategy to reach their target market and establish a presence in their industry.

Content Marketing 361

Content Marketing Lead Ranking Lead Scoring SERP 361

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. And if so, how can you still leverage it for positive results. Why Did Content Marketing Saturation Occur? Quick Takeaways.

Lead Ranking 354

Lead Ranking Lead Scoring Content Marketing CMS Development 354

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable.

Marketing Strategy 360

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 360

Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. All in all, outbound marketing is not what it once was. Video marketing is valuable throughout the sales funnel.

Sales Qualified Leads 318

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 318

Vision Edge Marketing

AUGUST 22, 2023

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL).

Lead Ranking 202

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 202

Marketing Insider Group

OCTOBER 19, 2020

Ranking in top search results is getting harder, and 77% of marketers say it could take up to 6 months to see results. B2B marketers need to be savvier in developing a link building and content developing strategy. However, content marketing can mean a myriad of things for B2B companies. What does this mean for you?

Link Building 363

Link Building Top of Funnel Ad Building Lead Ranking 363

Webbiquity

NOVEMBER 5, 2024

To become an employer of choice in a tight labor market, businesses must focus on customer engagement and creating a compelling employer brand that attracts top talent. Linking brand positioning and recruitment marketing can create a powerful synergy that elevates an organization’s presence in the marketplace.

Positioning 148

Positioning B2B Marketing Branding Brand Identity 148

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. Over a third believe the virus will have a significant positive impact on their businesses in the future. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Source: Gartner.

Planning 364

Planning Trends Advertising Agencies Paid Search Agency 364

Marketing Insider Group

JULY 13, 2020

How do more leads, a steady flow of website traffic, stronger customer relationships, and higher revenue sound to you? Better quality leads. Brand trust and thought leadership. If you don’t make blogging part of your marketing strategy, you’re essentially handing all the benefits over to your competitors.

Paid Content 360

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 360

Marketing Insider Group

SEPTEMBER 7, 2023

Ask any marketer what it takes to be a great leader, and you’ll probably get some predictable responses. Things like creative vision, decisiveness, and data-driven decision making are common leadership traits that marketers fixate on at the moment. It’s true that these are important for successful marketing.

Lead Ranking 321

Lead Ranking Lead Scoring Advertising Agencies Paid Search Agency 321

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. Otherwise, they risk ending up with negative ROI.

Tactics 319

Tactics Sales Qualified Leads Generation Lead Ranking 319

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. What Is a Content Marketing Strategy? Why You Need a Content Marketing Strategy.

Template 362

Template Marketing & Strategy Marketing Strategy Content Marketing 362

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. If content marketers can leverage the gains we’ve made over the past year to boost those numbers even more, certainly, the best days of content marketing are still ahead. The reason?

Content Marketing 363

Content Marketing Planning Best Practices Lead Ranking 363

Marketing Insider Group

DECEMBER 17, 2020

We use the word “content” all the time in B2B digital marketing. Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. This begs the old age question: to gate or not to gate !?

Marketing Budget Creation 356

Marketing Budget Creation Marketing Budget B2B Thought Leadership Content 356

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide.

Top of Funnel 340

Top of Funnel Lead Ranking Content Marketing Work Management 340

Marketing Insider Group

MAY 31, 2023

In modern B2B marketing, a vibrant, engaging website isn’t just a bonus, it’s a necessity. And while paid ads and promotional partnerships are great ways to gain traction, organic website traffic is foundational to gaining visibility, enhancing engagement, generating leads, and driving conversions.

Traffic 331

Traffic Organization Practices Marketing Websites 331

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

B2B Marketing 280

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 280

Marketing Insider Group

OCTOBER 10, 2023

In turn, you’ll see higher rankings, better engagement, and more traffic. To rank higher, creators should focus on content quality, storytelling , credible sources, backlinks, credibility signals, customer reviews, and industry thought leadership. Nowadays, trust is more important than ever. What is Google EEAT? Safety first.

Guidelines 322

Guidelines Lead Ranking Lead Scoring SERP 322

Vision Edge Marketing

APRIL 30, 2024

At the heart of business value lies customer acquisition and retention. Dive into the essential metrics of brand equity and customer value to uncover the keys to long-term growth and lasting business value. It is the intangible value that a brand holds in the minds of your customers. It goes beyond mere monetary value.

Lead Scoring 193

Lead Scoring Lead Ranking Branding Brand Identity 193

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. It doesn’t add value to your audience and can seem completely irrelevant. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation.

B2B Marketing 354

B2B Marketing Content Marketing B2B Thought Leadership Planning 354

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads.

Social Media 299

Social Media Social Marketing B2B Marketing Marketing Strategy 299

Marketing Insider Group

MAY 13, 2024

Ever felt like the digital marketing world is spinning just a tad too fast? Quality backlinks don’t just boost your SEO—they make your brand look reputable, building trust with your audience. It cuts out the overlap, making your marketing efforts leaner and meaner. You’re not alone. But, let’s hit pause for a second.

Link Building 265

Link Building PR Lead Ranking Lead Scoring 265

Marketing Insider Group

FEBRUARY 23, 2021

And 90% trust what other customers say about a company over what the company says about itself. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success.

Case Studies 350

Case Studies Case Study Studies Top of Funnel 350

Webbiquity

AUGUST 31, 2021

Millennials are changing the B2B tech market. Tech buyers really hate B2B marketing tactics. The B2B Marketer-Buyer Disconnect. 60% of all B2B tech buyers are millennials (those born between 1981 and 1996 ); this generation accounts for 51% of “Lead Buyers” and “Financial Approvers.”. SEO really really matters.

Buy 309

Buy Cold Calling B2B Lead Ranking 309

Marketing Insider Group

APRIL 5, 2023

Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. Brands need to focus on creating content that feels authentic and is true to their core values and beliefs. It means that the brand is honest, transparent, and consistent in its values and actions. What is Authenticity?

Marketing AI 351

Marketing AI Lead Ranking Lead Scoring Copyright 351

Marketing Insider Group

APRIL 6, 2021

Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost.

Top of Funnel 363

Top of Funnel Work Management Marketing Management Content Marketing 363

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan.

Lead Ranking 324

Lead Ranking Planning B2B Thought Leadership Lead Scoring 324

Marketing Insider Group

JULY 15, 2024

How we present and consume information is changing, and it’s up to marketing professionals to keep up with the trends. Content design is a relatively new concept that’s becoming vital to your marketing strategy as you look for ways to attract an audience. It ensures that every piece of content engages its intended viewers.

Design 305

Design Content Long Tail Marketing Keywords 305

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Retargeting.

Paid Content 363

Paid Content ROI Paid Search Agency Media 363

Marketing Insider Group

JANUARY 25, 2021

Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. However, as we’ve learned during the pandemic, well-skilled marketers can work from anywhere. Winning at organic ranking is a long game. They currently hold a market share of 87.81 Google is still king.

Paid Search Agency 363

Paid Search Agency Advertising Agencies Ad Agencies SEO 363

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing?

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Tomorrow People

JUNE 3, 2024

Brands must position and reposition themselves to evolve with changing customer preferences and stay ahead of market trends – but without validated audience insights, their strategies risk falling flat. Besides brand positioning, VoC can offer valuable insights into other aspects of your product marketing strategy.

Positioning 156

Positioning Lead Ranking Lead Scoring Marketing Qualified Leads 156

Marketing Insider Group

MAY 26, 2020

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. What is the number one goal of content marketing? When your values align with those of your customers, your opinions are more likely to ring true with their world view.

Opinions 359

Opinions Content Marketing Lead Ranking Content 359

Marketing Insider Group

DECEMBER 19, 2022

Emotional headlines are one of the most powerful marketing tools. By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site. But in order for your content to rank well , it needs to intrigue your audience.

Copywriting 342

Copywriting Click Rate Urgency Marketing Lead Scoring 342

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 355

Marketing Automation Services Marketing Budget Paid Search Agency Service 355