Sprout Social

SEPTEMBER 19, 2016

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. What is Social Media Outreach? It’s spam. 4S23bzPh3e.

Outreach 100

Outreach Social Media Media CAN-SPAM 100

Zoominfo

MAY 21, 2020

But to crush cold email outreach, you have to do it right. Effective cold email outreach means to find something your prospect values—and something you have in common. When your prospect doesn’t respond to social touches. Opportunity data helps inform the timing of sales outreach. It’s time to get personal.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Webbiquity

AUGUST 1, 2023

Social Media Profiles and Activity Depending on the nature of the site, its target market, and overall strategy, either create new social media profiles linked to the site, or at least announce the site from existing social media accounts. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

Ideal Customer Profiles 71

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 71

KoMarketing Associates

DECEMBER 12, 2019

LinkedIn currently has about 660 million users on their site, according to their about page. Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms. LinkedIn wants companies to fill out their page information.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 76

Social Media B2B Thought Leadership Media B2B 76

SocialPilot

JANUARY 21, 2024

Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. They are experts in a particular niche and post content on social media revolving around the same niche, catering to a specific and engaged audience.

Social Media 114

Social Media Media Paid Search Agency Marketing Budget Creation 114

DiscoverOrg

JANUARY 22, 2019

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’ve looked at everything from Glassdoor employee ranges, how many people are on a company’s benefit plan, and of course, the employee count on LinkedIn.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. Nevertheless, the ability to connect with unfamiliar individuals doesn’t warrant mass outreach efforts.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Bad Examples.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Paid Content 78

Paid Content Social Media Social Marketing Marketing & Strategy 78

Valasys

MAY 13, 2024

billion active social media users worldwide, platforms are vital for businesses to engage audiences, boost sales, and raise brand awareness. Yet, effective social media management goes beyond sporadic posts—it requires clear direction, strategic planning, and efficient processes.

Social Media 40

Social Media Enterprise Management Advertising Agencies Media 40

Oktopost

OCTOBER 10, 2024

What buyers, either B2C or B2B, scrolling through TikTok and buyers perusing LinkedIn have in common is that hordes of marketers are always clamoring for their attention. Comparing year over year, many professionals report that overall post reach on LinkedIn has plummeted by 66%, while average engagement dropped by 16%.

Impressions 109

Impressions Paid Content Cost Per Click Click Rate 109

FMG Suite

MARCH 17, 2021

Harnessing the Power of LinkedIn for Financial Advisors. According to a 2019 Putnam Investments survey , around 80 percent of advisors find new clients using social media sites , and , on average, those new client pickups added nearly $4.9 The following LinkedIn summary for financial advisors will set you on the right track.

Linkedin 99

Linkedin Ideal Customer Profiles Paid Search Agency Social Media 99

Oktopost

NOVEMBER 16, 2021

This is where sales outreach, a proactive way of discovering and following up with potential customers, increases conversions. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. But sales outreach can be a time-consuming and arduous process. What is sales outreach?

Outreach 62

Outreach Top of Funnel Enterprise Management Tips 62

Marketing Insider Group

JULY 28, 2020

The challenge with campaigns is that marketing teams or agencies are defining a message, creating content – and then they hope that it will drive awareness and leads on LinkedIn. But sales and marketing are not shifting their content, LinkedIn profiles, and messaging.”.

Top of Funnel 283

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 283

BenchmarkONE

AUGUST 22, 2019

Are you taking full advantage of your LinkedIn network? B2B marketing agencies that are actively trying to pitch their services to new clients have a lot to gain from turning their attention to the professional social site. If you’re a LinkedIn Premium member, you’ll be able to send cold outreach messages to anybody on the network.

Outreach 76

Outreach Template Linkedin Best Practices 76

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. 90% of B2B decision-makers “never” respond to cold outreach, which means traditional sales methods like cold calling simply aren’t going to cut it! What is Social Selling? And that’s because it’s effective.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Trade Press Services

DECEMBER 4, 2023

LinkedIn is a vital platform for brands, business professionals and entrepreneurs to connect, network and showcase their expertise. With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Martech

AUGUST 29, 2024

Reach out before the conference through email or LinkedIn to set up meetings or introductions. Get more sales meetings in advance with HubSpot’s LinkedIn integration Lock in meetings with key prospects before the event. Cold emails are losing their punch, so LinkedIn is the go-to for making real, meaningful connections.

ROI 121

ROI Tips Conference Outreach 121

Biznology

APRIL 15, 2014

Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. Completely Fill Out Your LinkedIn Profile.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Excelsior Research

APRIL 22, 2022

Best Social Media Platforms for Business in 2020. Social media not only allows for tremendous outreach and networking but also allows for interactivity that can be very beneficial to businesses for a variety of reasons. Best Social Media Platforms for Business in 2020.

Social Media 52

Social Media Media Best Practices Business 52

Zoominfo

JANUARY 11, 2018

Now boasting 740 million users worldwide, LinkedIn has become the go-to platform for recruiters. This makes sense, since LinkedIn publicly displays virtually every piece of information a recruiter would need to make an informed hiring decision. Let’s look at how LinkedIn is changing and how it impacts the way you do your job.

Linkedin 130

Linkedin High Quality Lead Zoominfo Outreach 130

KoMarketing Associates

JUNE 2, 2016

Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix.

Social Media 120

Social Media Budget Programs Media B2B 120

Sword and the Script | B2B

SEPTEMBER 17, 2024

She next takes the video and chops it up for repurposing across other mediums like podcasts, social media and email. I was on a new business call a month or so ago and a person on the call said, ‘Oh I saw you on your LinkedIn livestream, I was only able to catch a part of it, but it looked interesting’,” she says. “I

Work Management 103

Work Management B2B Marketing Paid Search Agency Marketing Management 103

Oktopost

JANUARY 2, 2023

In this article, we’ll explain why employee engagement is important and help you maximize engagement through your social media strategies. For example, your team members should have updated, professional, and complete profiles on popular channels like LinkedIn and Twitter.

Social Media 62

Social Media Media Peer-to-peer High Quality Lead 62

SalesIntel

SEPTEMBER 6, 2023

If you aren’t personalizing your outreach it’s time to start. Think about… How many times have you received a cold email or a Linkedin message and you know it’s just some spammy sales pitch? This article will share why personalized outreach is imperative for successful b2b sales and how to do it the right way.

Outreach 40

Outreach B2B Sales Personalization B2B 40

Sage Marketing

OCTOBER 9, 2024

Step-by-Step Guide to Planning and Executing an ABM Campaign in HubSpot (2024) Step 1: Define Your Ideal Customer Profile (ICP) and Target Accounts The first step in planning your ABM campaign is to clearly define your Ideal Customer Profile (ICP) and identify target accounts. Use ABM Dashboards to monitor accounts and progress.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Hubspot 52

Biznology

JANUARY 26, 2017

Over the last ten years, there has been a profound change in the way business people make buying decisions, and social media is at the heart of this. In most B2B industries today buyers will check providers out on social media as part of their decision-making process. Instead, use it to educate and to be helpful.

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Markempa

AUGUST 19, 2021

Influencer Marketing Strategy: The 4 Influencer Outreach Steps – markempa. Do they work with companies that fit your ideal customer profile? You can also use tools like Twitter, LinkedIn, and Google Alerts. Now, brand deals get made regularly with social media influencers, and it has changed the game in product marketing.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Buffer

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

Linkedin 78

Linkedin B2B Thought Leadership Paid Search Agency Peer-to-peer 78

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Convince & Convert

FEBRUARY 18, 2016

In a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. How did the end result turn out?

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Biznology

FEBRUARY 22, 2018

Be consistent and post frequently on social: Social media is one of the most lucrative and effective ways to market your business. The key to success on social media is to make sure you find your brand’s voice. If you can invest even a few hours each week to outreach, your start-up will start to gain momentum.

Planning 209

Planning Tips Budget Programs Outreach 209