Act-On

NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. But as with any tool, it’s only as good as the strategies behind it, right? Yet creating better strategies requires better data, and this is where many marketers get stuck.

Marketing Automation Services 264

Marketing Automation Services Marketing Automation Automation B2B Marketing 264

Marketing Insider Group

NOVEMBER 6, 2023

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. With that in mind, let’s begin.

Paid Search Agency 304

Paid Search Agency Marketing & Strategy Marketing Strategy Ads 304

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Here are key customer retention strategies your business should consider for 2023. No one likes losing customers, but it does happen.

Marketing & Strategy 360

Marketing & Strategy Marketing Strategy B2B Marketing Customer Satisfaction 360

Marketing Insider Group

NOVEMBER 28, 2023

An increasing number of businesses are seeing the value of a clear content marketing strategy. However, your content marketing strategy doesn’t just involve what you’re doing but also who is doing it and how. If you’re going to succeed, you need to fill all of the essential content marketing roles.

Digital Asset Management 320

Digital Asset Management Marketing & Strategy Marketing Strategy Work Management 320

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 317

Webinar Metrics Demand Work Management Video Marketing 317

Marketing Insider Group

APRIL 4, 2024

It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. If you aren’t sure where to start your networking, try marketing software, like GroupHigh.

Paid Content 158

Paid Content eCommerce Marketing & Strategy Marketing Strategy 158

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. Using a template provides an easy way to organize your strategy.

Template 362

Template Marketing & Strategy Marketing Strategy Content Marketing 362

Marketing Insider Group

MARCH 4, 2024

Welcome to the world of content discovery: A place where your stories find their audience in the vast digital expanse, not through sheer luck, but through a blend of strategy, technology, and a bit of marketing magic. Well, not exactly—it’s a mix of smart algorithms, a bit of luck, and a whole lot of strategy.

Marketing & Strategy 183

Marketing & Strategy Marketing Strategy Advertising Agencies Content 183

Webbiquity

JULY 23, 2024

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in.

Lead Ranking 174

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 174

Marketing Insider Group

NOVEMBER 12, 2024

Successful on-page optimization involves various strategies, including keyword placement, content quality, and site structure. User Engagement Metrics Monitoring user engagement metrics can inform future on-page SEO strategies. Marketing Insider Group offers a range of services to help businesses optimize their online presence.

Lead Ranking 270

Lead Ranking Lead Scoring SEO Marketing & Strategy 270

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing. Quick Takeaways. Quick Takeaways.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Webbiquity

AUGUST 3, 2024

Effective digital marketing requires getting in front of your target audience wherever they hang out online. If your target market is millennial and Gen Z men, you’ll devote more resources to Reddit. SEO Audits and Reporting Conducting SEO audits is a critical step in evaluating the performance of an SEO strategy.

SEO 168

SEO Marketing & Strategy Marketing Strategy Paid Search Agency 168

Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language. Don’t worry!

Marketing Budget 363

Marketing Budget Small Business Marketing Paid Content Marketing & Strategy 363

Martech

NOVEMBER 15, 2024

2:21: First-party data and paid media strategy. 2:21: First-party data and paid media strategy. The post Marketers discuss their first-party data strategies appeared first on MarTech. It is hosted by Greg Krehbiel, president of The Krehbiel Group, and AnnMarie Wills, CEO of Leverage Lab. Processing.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy ROAS Planning 98

Kaon

JULY 20, 2022

Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement.

Trade Show 325

Trade Show Marketing & Strategy Marketing Strategy Generation 325

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

Marketing Budget 285

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 285

Marketing Insider Group

NOVEMBER 18, 2024

Whether boosting your online presence , designing handwritten cards, or branching out into a new channel, implementing proven strategies turns your communications from messages to masterpieces. In this guide, we’ll explore key communication strategies your association should follow to effectively engage its members.

Webinar Metrics 130

Webinar Metrics Peer-to-peer Transparency Communities 130

Marketing Insider Group

JUNE 17, 2024

That means it’s the perfect time to integrate connected TV advertising into your company’s broader marketing strategy. From a marketing standpoint, CTV advertising offers benefits that make it an attractive addition to any brand’s marketing approach. When all ads have been presented, the OTT content resumes.

Marketing Budget 177

Marketing Budget Advertisements Advertising Marketing & Strategy 177

Zoominfo

SEPTEMBER 10, 2024

But in the age of artificial intelligence (AI), disconnected data can cause havoc across a company’s entire go-to-market operation, leading to missed growth opportunities and wildly incorrect decision-making. The solution? “The more data you can feed AI, the more you give it context and enable it to make smarter decisions,” Levy says.

Marketing AI 130

Marketing AI Work Management Marketing Management Marketing & Strategy 130

Marketing Insider Group

OCTOBER 16, 2024

In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites. With this in mind, marketers have developed cross-channel marketing strategies.

Advertising Channels 161

Advertising Channels Marketing & Strategy Marketing Strategy Planning 161

BOP Design

OCTOBER 16, 2024

We know how frustrating it is to see that horizontal line day after day, even though you’re pouring time and resources into your B2B marketing efforts. The thing is, The post B2B Marketing Strategies that Convert appeared first on Bop Design.

B2B Marketing 98

B2B Marketing Marketing & Strategy Marketing Strategy B2B 98

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 168

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 168

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Paid Content 347

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 347

Webbiquity

JULY 10, 2024

For consumer packaged goods (CPG) marketers, it’s no longer sufficient to create a product that simply “does the job.” This is shopper marketing. Why is it so important to understand shopper marketing? This is why shopper marketing strategies are so important. Contributed post.

Marketing & Strategy 146

Marketing & Strategy Marketing Strategy Paid Search Agency Branding 146

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 317

Top of Funnel Marketing & Strategy Marketing Strategy Planning 317

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. And while digital marketing was once seen as innovative, it’s viewed as mandatory today.

Marketing & Strategy 189

Marketing & Strategy Marketing Strategy Paid Search Agency Marketing Analytics Tools 189

ClearVoice

NOVEMBER 20, 2024

Your content marketing strategy must connect your audience and your brand. ” A content marketing strategy must not be stagnant. A flexible content marketing strategy helps to improve audience engagement. It’s true that there is no such thing as a one-size-fits-all marketing content strategy.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

Industrial Marketing Today

MARCH 23, 2023

Manufacturers have unique marketing challenges that other businesses don’t face. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. This blog post will discuss six innovative marketing strategies that manufacturing companies can use.

Marketing & Strategy 150

Marketing & Strategy Marketing Strategy Paid Search Agency Marketing 150

Choozle

AUGUST 1, 2024

Facebook Instagram X-twitter Linkedin Youtube Capturing attention and engaging consumers across various touchpoints is crucial for success in today’s dynamic marketing landscape. Discover how our strategies can transform your marketing approach and boost audience engagement. Users spend an average of 1.7

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Allocation Planning 81

Industrial Marketing Today

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? I can assure you they are not just consulting jargon.

Planning 132

Planning Marketing & Strategy Marketing Strategy Consulting 132