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If you work with an outside agency, are they taking the necessary steps to ensure that campaigns they design, execute, or manage on your behalf meet all relevant guidelines? Obtain Explicit Consent (GDPR, CASL) – Ensure contacts have opted in via clear, affirmative action.
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Another company, which could be a marketingagency or any business that needs content, purchases or partners with the content creator to use the content. Image Source: Boostability Take Marketing Insider Group for example: As a content marketingagency, we offer top-tier blog and SEO services to our clients.
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