Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Key findings highlighted: Room for improvement.

Marketing Analytics Tools 137

Marketing Analytics Tools Marketing AI Lead Ranking Research 137

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Without it, how can executives, business owners and managers make day-to-day and long-term decisions? This was a common practice 25-30 years ago in the early days of digital marketing, but I thought it had faded away. I was wrong.

Lock-In 124

Lock-In Marketing Analytics Tools Paid Search Agency Advertising Agencies 124

Heinz Marketing

DECEMBER 20, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing For companies today, a well-aligned and orchestrated marketing strategy is necessary to remain competitive and successful. What Is Marketing Orchestration? Solution: Focus on the “why” behind each tool and ensure it supports overarching GTM goals.

Marketing Analytics Tools 87

Marketing Analytics Tools CMS Development Marketing Strategy Marketing & Strategy 87

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. Image: Google Analytics.

Marketing Analytics Tools 363

Marketing Analytics Tools Content Marketing Work Management Marketing Management 363

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Paid Search Agency 307

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 307

Vision Edge Marketing

OCTOBER 29, 2024

To market effectively to your customer using AI prompts, you must first understand how AI algorithms function. Other platforms include Google Analytics with AI capabilities, Adobe Analytics, and Mixpanel. Have questions about how your company can embrace this evolution and refine your content marketing approach?

Marketing AI 247

Marketing AI Buy Marketing Analytics Tools Demand 247

Marketing Insider Group

JUNE 10, 2024

Understanding Product Analytics You’ll have to understand product analytics and the customer insights they provide before using them to your advantage. In short, product analytics involves collecting, measuring, and analyzing how customers interact with your products, services, and marketing content.

Analytics 311

Analytics Top of Funnel Marketing Analytics Tools Product 311

Vision Edge Marketing

OCTOBER 1, 2024

Tracking customer data can provide insight into referral rates and offer clues to the effectiveness of word-of-mouth marketing and potential areas for enhancement. Unilever, a multinational consumer goods company, uses Salesforce’s CRM system to manage and analyze customer interactions across various touchpoints.

POS 238

POS Marketing Analytics Tools Marketing Management Word of Mouth 238

Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. How web analytics can help you improve content marketing. 9 percent?!

Analytics 334

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 334

Oktopost

NOVEMBER 7, 2024

Named one of the⁠ 100 Powerful Women in Sales in 2024 by Demandbase and Women in Sales⁠, Catie Ivey, CRO of Walnut dives into the transformative shifts in buyer behavior and challenges executives to think about what happens when leaders fail to rethink their go-to-market motion and adapt to the new norms of buyer engagement.

Marketing Analytics Tools 145

Marketing Analytics Tools DemandBase Buyer's Journey Transparency 145

Martech

SEPTEMBER 3, 2024

Google rolled out a significant update to Google Analytics 4 ( GA4 ), allowing users to compare their performance with other businesses in their industry. The post Google Analytics 4 introduces benchmarking data appeared first on MarTech. Email: Business email address Sign me up! Processing.

Marketing Analytics Tools 113

Marketing Analytics Tools Advertising Benchmark Peer-to-peer Analytics 113

Zoominfo

MAY 3, 2024

One of the most urgent challenges facing businesses today is objectively evaluating their true go-to-market (GTM) capabilities. Are frontline sales and marketing teams working together, or against one another? Make Every Seller Your Best Seller with ZoomInfo Copilot Request a Demo What Is the Modern GTM Index? Win Faster.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Paid Search Agency Companies 130

Zoominfo

APRIL 3, 2024

After a whirlwind of planning, recruiting, and testing, we’re happy to say that today marks the full public launch of Modern GTM , a space dedicated to modernizing go-to-market for all. What Makes Modern GTM Different? But a community built solely around bottom-line motives is destined to fail.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Communities Peer-to-peer 130

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Market explorer. It’s certainly one of ours.

Paid Content 321

Paid Content Budget Programs Research Marketing Analytics Tools 321

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. A blog post about content marketing might include links to posts on social media strategies or email marketing tips, creating a web of related content.

Inbound Marketing 292

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 292

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

Marketing Analytics Tools 99

Marketing Analytics Tools Forecasting Marketing & Strategy Marketing Strategy 99

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. Although content marketing isn’t the new SEO, top-quality content is becoming the definitive factor in optimizing your site to rank high in Google searches.

SEO 361

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 361

Marketing Insider Group

AUGUST 5, 2024

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Ads are running, money is spent, but now comes the million-dollar question: Is it working?

Cost Per Click 317

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 317

Martech

JANUARY 2, 2025

Feel like your marketing team is drowning in analytics reports? Data surrounds todays marketers, making it difficult to understand how to connect business problems to the data that offers a solution. One use case for web analytics data is reducing customer friction points. So what should marketers track?

Marketing Analytics Tools 96

Marketing Analytics Tools Analytics Click Rate Marketing Management 96

Marketing Insider Group

MAY 24, 2021

Content marketing has grown exponentially over the past few years. A career in content marketing is now one of the hottest jobs on the planet. Content Marketing spend is projected to grow $269 billion or so by 2024, to over $600 billion in 2024. Enroll in a content marketing course, especially if you’re new to content writing.

Paid Search Agency 361

Paid Search Agency Content Marketing Advertising Agencies Marketing Analytics Tools 361

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing? But with performance marketing, you’re in the driver’s seat.

Marketing Budget 205

Marketing Budget Marketing Analytics Tools Budget Programs Cost Per Thousand 205

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

Marketing AI 304

Marketing AI Marketing Automation Services Marketing Automation Work Management 304

Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. Implementing a content marketing test or two helps you uncover insights that lead to higher engagement, better conversions, and a stronger competitive edge.

Content Marketing 311

Content Marketing Marketing Analytics Tools Click Rate Content 311

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. Heres a closer look at our recent product innovations for GTM teams. WebSight Buyer ID Anonymous web visitors have eluded GTM teams for decades. privacy laws.

Zoominfo 130

Zoominfo Marketing AI Marketing Analytics Tools Enterprise Management 130

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 362

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 362

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 363

Enterprise Management Marketing Automation Services Work Management Marketing AI 363

Tony Zambito

DECEMBER 9, 2020

Where substantial investments in product development and go-to-market strategies can be wasted. After a revision, an ambitious marketing and sales plan was put into place to upgrade existing customers. After a revision, an ambitious marketing and sales plan was put into place to upgrade existing customers. No Longer Be True.

Marketing Analytics Tools 318

Marketing Analytics Tools Validation Planning Intent 318

KoMarketing Associates

MAY 10, 2023

While some marketers have access to data that helps them convert prospects into customers, new research indicates that those who do not are seeing less success. This is compared to just 13% of all other marketers who said the same. Just 7% of all other marketers said that this would be the case.

Intent Data 214

Intent Data Intent Marketing Report Marketing Analytics Tools 214

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Martech

NOVEMBER 7, 2024

1 pick as your go-to-market (GTM) motion? went to market with a product-led process that, for a decade, obviated the need for a sales team. went to market with a product-led process that, for a decade, obviated the need for a sales team. One motion among several PLG is one of a number of recognized GTM motions.

Marketing Analytics Tools 104

Marketing Analytics Tools Product Budget Programs Peer-to-peer 104

Marketing Insider Group

JULY 27, 2020

These days, there is a huge number of activities that go into the average multichannel marketing strategy and budget. This is what marketing attribution can help you to figure out. And few marketers have it completely figured out. And few marketers have it completely figured out. What Is Marketing Attribution?

Marketing Attribution 362

Marketing Attribution Multi-Touch Attribution Marketing Strategy Marketing & Strategy 362

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. How much is marketing contributing to revenue? The Basics of Marketing Metrics. Website Traffic.

Cost per Lead 321

Cost per Lead ROMI CPL Churn Rate 321

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media 293

Social Media Social Marketing B2B Marketing Marketing Strategy 293

KoMarketing Associates

AUGUST 31, 2022

Stressed out about the switch to Google Analytics 4? There are major differences between Google Analytics 4 and Universal Analytics, but once you get a hang of the new platform I think you’ll find GA4 provides even more detail about how users interact with your site—and when and why they convert. .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245