Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product-specific, customer-focused go-to-market strategy. GTM motions can fail for a variety of reasons. So how do you create a foolproof GTM strategy? What is a GTM Strategy? A go-to-market strategy , more than anything, is a plan. What Goes Into an Effective GTM Strategy?

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? When Do You Need a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Orange Owl Blog

MARCH 5, 2025

B2B Marketing Data-Driven Marketing : Leveraging Insights for Success Orange Owl March 6, 2025 Share : Table of Contents Introduction In today’s digital age, marketing decisions backed by data are transforming the way businesses interact with their customers. What is Data-Driven Marketing? Why Data-Driven Marketing?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Marketing Automation Services Privacy 52

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Metadata

DECEMBER 16, 2024

Implementing Facebook marketing strategies can greatly improve B2B advertising. Many B2B marketers face challenges like manual campaign management, limited targeting on other platforms, and difficulty measuring ROI. Implementing targeted marketing strategies can enhance the precision of your campaigns.

Facebook 52

Facebook Optimization B2B Marketing Cost per Lead 52

Single Grain

JULY 21, 2021

Book My Free Google Ads Consultation. 9 Google Ads Trends You Can’t Ignore in 2021. Every Google Ads campaign you have ever run had the same targeting options that you, the marketer, defined. The advertisers’ only job is to provide: The objective or campaign goal — e.g., CPA, ROAS.

Paid Search Agency 111

Paid Search Agency Trends ROAS Google 111

Optinmonster

MARCH 21, 2024

Step 2: Create a Remarketing Tag Once your audience is defined, creating a remarketing tag within Google Ads is next. You can do this with either, the Google tag or Google Tag Manager setups.

Paid Search Agency 104

Paid Search Agency Ads Google Marketing Analytics Tools 104

Tomorrow People

MAY 24, 2022

You might notice that many product marketers tend to focus heavily on product launches—in fact, a quick Google search on ‘how to successfully launch a new product’ brings up over 40,000,000 results. The last thing you’d want to do after releasing your product is to go silent on all your marketing channels! Competitive win rate.

Webinar Metrics 177

Webinar Metrics Product Marketing & Strategy Paid Search Agency 177

Hubspot

APRIL 12, 2021

This is the same principle behind performance marketing. Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. The better and quicker you are at identifying areas for improvement, the better your chances of maximizing your return on ad spend (ROAS).

Paid Content 100

Paid Content Work Management Advertising Agencies Paid Search Agency 100

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Touchpoints.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Work Management 84

LeadsRX

MARCH 12, 2021

Out of all the metrics, digital marketers pay the most attention to their return on investment (ROI). Better yet, a key measurement is return on ad spend (ROAS). This is why it’s crucial to incorporate attribution modeling when calculating your actual marketing ROI, or ROAS. Digital marketing boils down to teamwork.

Marketing Attribution 98

Marketing Attribution Multi-Touch Attribution Multi-Channel ROAS 98

Single Grain

MAY 23, 2023

As the dominating search platform, Google is an essential part of any successful digital marketing strategy. Google Ads have been proven to help improve online visibility and brand recognition, drive qualified leads, and achieve a high ROI. But the execution of a successful ads campaign requires regular analysis and management.

Enterprise Management 52

Enterprise Management ROAS Budget Programs Paid Search Agency 52

Single Grain

JUNE 14, 2023

Whether you’re new to marketing or an experienced business owner looking to improve your advertising campaigns, these PPC marketing strategies will help you. PPC advertising is a popular form of online marketing where advertisers bid on keywords, paying a fee each time their ad is clicked. .” Let’s get started!

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation. 1) SEMrush.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Brandpoint

JUNE 24, 2021

If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2. It will also help you plan and budget your marketing costs. CMI: Content Marketing Institute. ” CMI also puts on the annual Content Marketing World event, the largest of its kind. CMO: Chief Marketing Officer.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Sprout Social

NOVEMBER 16, 2021

Not only are consumer shopping preferences shifting to social, social platform developers are actively bringing sales and social marketing closer together with the steady emergence of new or improved social commerce solutions. Paid : Conversion rate, return on ad spend (RoAS), cost per conversion. What data matters most?

Social Media 145

Social Media Top of Funnel Media Work Management 145

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But that’s not all.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Knowing which sources drive traffic to your website is invaluable for optimizing your marketing strategy. But when Google saw the potential for UTM parameters, they quickly acquired Urchin Software to build Google Analytics (GA).

Cost Per Click 95

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 95

Buffer

SEPTEMBER 3, 2019

Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way. There are related terms here too like ROAS, which stands for Return on Ad Spend. The three main types of marketing attribution. Attribution to the rescue!

Multi-Touch Attribution 73

Multi-Touch Attribution Social Media Marketing Attribution Sales Management 73

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Full Circle Insights. Product overview.

Marketing Attribution 110

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 110

Directive Agency

OCTOBER 26, 2023

The importance of Accurate Tracking in Digital Advertising AKA Good-Bye Cookies Privacy changes from more and more restrictions on user data collection and the use of personal data means the quality of your first-party customer data is going to be key to your tech company’s future marketing success. This is how to do it by Google Tag Manager.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Google Ads 52

Orange Owl Blog

FEBRUARY 4, 2025

Performance Marketing The Most Comprehensive B2B Performance Marketing Guide for Business Success in 2025 Vivek Goel February 5, 2025 Share : Table of Contents Introduction Performance marketing has become a crucial strategy for B2B companies looking to achieve measurable results and maximize ROI.

Paid Content 52

Paid Content Cost per Lead Digital Asset Management Enterprise Management 52

ConvertKit

FEBRUARY 3, 2021

Perell says that a general rule of thumb is to think about your Return on Attention (ROA). ROA for creators is what ROI is for investors. This is not a paint point limited to creators, either: According to Curata , only one-third of leading marketers have a systematic process in place to reuse or repurpose content.

ROAS 113

ROAS Newsletter Opt-out Opt-in 113

Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. The Types of Videos to Use at Each Stage of the Marketing Funnel. This will ensure that your ads reach more people and you generate a higher ROAS. This is because Facebook video ads can generate: 25% more views. 480% more clicks.

Paid Search Agency 145

Paid Search Agency Facebook Budget Programs Ads 145

Single Grain

JULY 16, 2021

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. In this context, e-commerce marketers have no choice but to find new acquisition channels. You can create a pixel manually or through either one of TikTok’s partners: Google Tag Manager and Shopify. Branded Takeover.

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

Martech

MARCH 13, 2023

ChatGPT’s launch in November 2022 spurred a debate among marketers. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. This feature saves heaps of time in summarizing text. “It cannot connect the dots like we can. See how it works. Allows 1-5 people.

Marketing AI 97

Marketing AI Marketing Analytics Tools AIDA Template 97

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

SmartBug Media

JULY 22, 2022

If you’re planning on running a paid media campaign on Google Ads, the first thing you should know about is ad rank and ad extensions and how they help your business increase the return on ad spend (ROAS) and decrease the cost per click. Dive into Google Analytics. But first things first. What is ad rank?

Correlation 88

Correlation Ads ROAS Cost Per Click 88

FunnelEnvy

MARCH 21, 2022

For marketers looking to reach a specific audience quickly, few methods can achieve results like paid advertising. Platforms like Facebook, Instagram, and YouTube are considered supremely valuable by corporate marketers looking to quickly get in front of the right people – even if they haven’t addressed that audience previously.

Spending 78

Spending CMS Development Media Marketing Analytics Tools 78

Metadata

JANUARY 28, 2025

Performance marketing services measure and optimize every campaign, channel, and tactic based on business outcomes. Unlike traditional marketing that focuses on brand awareness, this approach ties every marketing dollar directly to measurable results and ROI.

Marketing Automation Services 52

Marketing Automation Services Work Management Demand Generation Agencies Marketing Management 52

Only B2B

JULY 21, 2023

The average CTR for B2B content syndication efforts is roughly 0.5%, according to a survey by the Content Marketing Institute. Return on Ad Spend (ROAS): Evaluating the revenue generated from syndicated content in relation to the advertising spend. Let’s explore some popular options.

Cost per Lead 62

Cost per Lead Multi-Touch Attribution Allocation Campaigns 62

Metadata

MARCH 6, 2025

Confirm they deliver excellent ROAS, then increase investment incrementally. Monitor conversion metrics to ensure performance remains strong and use analytics tools to stay agile with changes in audience behavior. Track key financial metrics like ROAS and CAC to identify where your budget is working hardest.

Allocation 52

Allocation Campaigns Effectiveness Media 52

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market.

Work Management 101

Work Management Buy Cost Per Thousand Advertising Agencies 101

accelerate agency

SEPTEMBER 14, 2020

The building society wanted to expand their marketing share by attracting: . Planning phase two: We looked at how we could improve Principality’s product/marketing strategy and allocate their media spend more efficiently by analysing what products were performing. . Millennials (young families and first home buyers) .

Paid Search Agency 52

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 52

Single Grain

JUNE 19, 2023

Fortunately, most businesses can convert leads and reduce their ROAS with search engine giant Google. Brands can advertise on more than Google Search. However, an SEO and Google Ads strategy can complement each other, which brings us to our next point. Some of these products attract better results on different devices.

Paid Search Agency 52

Paid Search Agency Google Ads Advertising Agencies 52

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62