Martech

FEBRUARY 13, 2025

The traditional request for proposal (RFP) process, while necessary, is often flawed, leading to lengthy evaluations, rushed decisions and regret at renewal time. This article breaks down common RFP pitfalls and offers a smarter approach to selecting a martech solution that truly fits your business needs. The tool is perfect.

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Vendors RFP Bundling Lead Ranking 68

Martech

JANUARY 22, 2025

Website builds, digital analytics implementations and marketing campaigns are all custom builds that start with a basic foundation. Include contingencies in your proposal to cover these situations. Dont assume that just because something is in an RFP, it is comprehensive. Your project plan should account for these risks.

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Work Management Marketing Management Contingency Planning Budget Programs 116

Circle Studio

JANUARY 13, 2022

And developing the right kind of RFP upfront plays a big role in a successful selection. Developing and distributing an RFP (request for proposal) to potential digital agency partners is a very common component of the website redesign planning process. Don’t write an RFP before you’re ready.

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RFP Marketing Websites Advertising Agencies Tips 78

Circle Studio

FEBRUARY 4, 2021

And developing the right kind of RFP upfront plays a big role in a successful selection. Developing and distributing an RFP (request for proposal) to potential digital agency partners is a very common component of the website redesign planning process. Don’t write an RFP before you’re ready.

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RFP Marketing Websites Advertising Agencies Tips 78

InsightSquared

MAY 22, 2019

Many of you will at some point be faced with a board or executive team who want to get a slice of the juicy enterprise market after experiencing success in the mid-market. At the highest end, you may be responding to RFPs (request for proposals) which will require a formal bid management process and team. Big mistake.

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Enterprise Management Marketing Management Ad Building Forecasting 237

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. RFP vs. RFQ. As opposed to an RFP, an RFQ is a request for quote or quotation. The RFP Process Explained.

Work Management 101

Work Management RFP Marketing Management Marketing Proposals 101

Hubspot

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Elements of Proposal.

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Sample RFP Work Management Template 101

Heinz Marketing

NOVEMBER 22, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing We’re nearing the end of 2024, and planning for 2025 is in full swing. If you want to elevate your B2B marketing game, dive into a recent conversation with Matt Heinz , Heinz Marketing’s President and Founder, and Katie Hollar , VP of Marketing at Clutch.

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Advertising Agencies Paid Search Agency Ad Agencies Work Management 52

Customer Experience Matrix

JANUARY 26, 2007

The traditional process for selecting software involves gathering requirements, embedding these in a Request for Proposal, sending the RFP to qualified vendors, and making a decision based on the replies. Tooker makes this case in his usual colorful fashion in his book The Business of Database Marketing. My friend Richard N.

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RFP Vendors Marketing Proposals Sales Qualified Leads 120

Salesforce Marketing Cloud

DECEMBER 23, 2024

Depending on what your business sells and how your products are marketed, you can find the right type of ecommerce that will be the best fit for you. Salesforce is an example of a B2B company, selling cloud-based solutions and platforms to businesses to help them improve marketing, sales, and service.

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SMB eCommerce Startups Digital Asset Management 98

BenchmarkONE

FEBRUARY 13, 2019

The moment has come: your dream client has submitted an RFP (request for proposal). Whether this is your first or thousandth RFP, there’s no denying that the proposal process is a little harrowing. Let’s look at seven tips for agency proposal creation that’ll help you nail your next RFP. Easy, right?

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RFP Paid Search Agency Marketing Proposals Work Management 56

Customer Experience Matrix

NOVEMBER 15, 2011

I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. (To 66% of buyers base their selection process on meetings within marketing. You do also have to wonder how other 34% make a decision if they’re NOT talking to anyone in marketing. Here are some statistics.

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Marketing Automation Services Marketing Automation RFP Automation 120

Martech Advisor

JANUARY 28, 2020

But, emerging technology is giving marketing teams a competitive advantage. RFP software improves your proposal speed, streamlines collaboration, leverages automation and protects from risk, so you can waste less time and win more business, explains, Beau Wysong, CMO, RFP360. What is RFP software? RFPs can be useful.

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RFP Work Management Marketing Management Software 52

Paul Gillin

DECEMBER 27, 2010

One of the social marketing practitioners I most admire is Maggie Fox, whose Social Media Group was a pioneer in creating new-media campaigns long before it was fashionable. About a year ago, Social Media Group published a comprehensive and intelligent template for creating requests for proposal (RFPs) for social marketing campaigns.

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RFP Social Media Media Marketing Proposals 50

Martech

JULY 22, 2021

Choosing the right vendor and technology for your marketing initiatives is one of the most critical decisions you can make in those early stages. For example, I’ve seen marketing teams select tools that couldn’t integrate with the rest of the stack, and IT teams select platforms with prohibitively bad usability for marketers.

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Enterprise Management Marketing Automation Services Work Management Marketing Management 118

Martech

NOVEMBER 20, 2023

I am the first generative AI chatbot for marketing technology professionals. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. The language model is based on content from MarTech embedded on top of ChatGPT.

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Enterprise Management Marketing Management RFI RFP 116

Square 2 Marketing

OCTOBER 20, 2020

You Think An RFP Is Going To Make It Easier, But It’s The Wrong Way To Find An Agency Partner. We rarely respond to request for proposals (RFPs) from prospective clients. But lately I’ve been thinking a lot about the process, and if you think running an RFP is going to help you find the agency of your dreams, think again.

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Demand Generation Agencies Advertising Agencies Paid Search Agency RFP 97

SpotMe Blog

MAY 17, 2021

In a hurry with your RFP for virtual events? Jump directly to the RFP template for virtual events here: Download RFP Template now. Are you running an RFP for virtual events? This article (and free RFP template) is everything you need to run a smooth and successful search for the right solution to suit your needs.

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RFP Work Management Marketing Management Vendors 52

Biznology

MARCH 17, 2017

71% submit an RFP: RFP stands for a Request for Proposal. In addition to looking professional, an RFP also is an unspoken way of letting the venue know that you are likely asking for other RFPs, so they might quote more competitive rates.

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RFP Tips Business Trade Show 130

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

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Planning Marketing Proposals B2B Thought Leadership Work Management 124

Hinge Marketing

AUGUST 7, 2014

In professional services firms and beyond, any point of contact between your firm and your audience represents your brand : a magnet, a website, a proposal, anything. Even when many of their most important marketing channels and touchpoints are spot on, there’s an important piece of the brand-building puzzle missing: the RFP response.

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RFP Marketing Proposals Differentiation Template 48

BOP Design

APRIL 26, 2023

Once you’ve got internal buy-in and the resources, it’s time to vet potential partners and evaluate proposals. Navigating the RFP and Proposal Process The proposal process is typically informational and somewhat confusing. Even if you have a clearly defined scope, you’ll see wildly different proposals.

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Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 99

Hubspot

APRIL 13, 2021

RFI vs RFP. Both RFIs and RFPs are tools used when procuring new tools, services or vendors. However, a Request for Proposal (RFP) is different from a Request for Information (RFI) in a few ways, including the timing and the type of information required. Then, they'll usually send out an RFP. Request for Success.

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RFI RFP Marketing Proposals Vendors 96

Martech

MAY 24, 2024

All-image emails give you no opportunity to market to customers with images blocked. There’s no reason to rely solely on batch-and-blast marketing anymore. In a recent talk with marketers, I acknowledged that sometimes you do have to send the same message to all subscribers. But emails are not magazine ads.

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RFP Deliverability Blast Campaigns Budget Programs 130

Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.

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Marketing AI SEO Lead Scoring Lead Ranking 124

Vidyard

JULY 29, 2014

Walk into any business and shout “Who wants to help me with this request for proposal?” The solutions exist so you need to make sure your MAP can integrate with a video marketing platform. How to get started First off, find yourself a good RFP template, and tailor it to your company’s needs.

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RFP Marketing Automation Services Marketing Automation Automation 50

Hubspot

FEBRUARY 22, 2017

Whether it's due to the demise of the agency-of-record, growing concerns over transparency issues, or the invasion of management consulting firms on ad agency turf, marketers are actively shopping for agencies like never before. You just might start seeing an increase in the number of RFPs landing in your inbox. Hallelujah.

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RFP Paid Search Agency Advertising Agencies Marketing Proposals 78

Hubspot

FEBRUARY 8, 2023

Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. A study by The Hinge Research Institute found that high-growth companies are more likely to have mature marketing and sales automation strategies than their peers. Take responding to RFPs (Request for Proposals) as an example.

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Marketing AI RFP Work Management Marketing Management 93

Martech

APRIL 17, 2023

Migrating from one marketing technology platform to another is exciting and terrifying at the same time. COVID-19 spurred companies’ dissatisfaction with martech Migrations are on my mind because more companies are now moving through the request-for-proposal process (RFPs) or migrating between platforms. Get MarTech!

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RFP Paid Search Agency Advertising Agencies API 118

Circle Studio

JULY 23, 2020

Your firm has decided it’s time for a website redesign and you’re preparing the RFP to send to multiple agencies. But before getting too far, this is a great time to pause to make sure you include the vital information that a web development partner would need to put together an accurate proposal. Establish a clear budget.

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RFP Advertising Agencies Marketing Websites Planning 78

markempa

APRIL 8, 2013

If you have space available to put a marketing message on an envelope, do it,” Pikulik said. Pikulik cited the client who got 50 leads for the $100,000-plus solution: They offered prospects a template for an RFP – essentially, they gave their prospects everything they needed to know to evaluate their solution.

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Direct Marketing Top of Funnel RFP Paid Search Agency 120

markempa

OCTOBER 28, 2012

Ami Kelly, GHT Director of Marketing and Business Development, walks us through the steps she took that ultimately transformed this mindset and turned an outdated brochure website into an opportunity generator. “I Prepare an RFP. That was until a marketing agency pointed out that GHT’s website could be used for lead generation.

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Lead Scoring Lead Ranking RFP Advertising Agencies 120

Walker Sands

JANUARY 21, 2020

Can they achieve business and marketing objectives? A Request for Proposal (RFP) is often the first stage of the PR agency selection process and attempts to answer those questions in a simple and unified way, creating a level playing field for everyone involved. Limit searching before the RFP. Make expectations clear.

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RFP PR Paid Search Agency Advertising Agencies 40

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

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Social Media Template Work Management Marketing Management 137

EMagine B2B Blog

MAY 19, 2015

Being in Business Development, I’ve had my fair share of completing Request For Proposals, or RFP’s. And if we’re being completely honest, RFP’s can sometimes, well…suck. Unwillingness to take a call to discuss the RFP, answer our questions and get to know us outside of “a vendor”. Too many cooks in the kitchen.

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RFP Work Management Marketing Websites Marketing Management 40

Circle Studio

OCTOBER 19, 2017

While many firms are already investing in content marketing, the latest research continues to underscore the importance of strong thought leadership content as a B2B marketing and sales tool. Thought leadership content drives the middle of the marketing funnel. Insightful content can earn new RFP opportunities.

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B2B Thought Leadership Thought Leadership Top of Funnel RFP 79

Inbox Insight

JULY 12, 2024

This blog aims not only to offer a comprehensive overview of the intricate journey B2B tech buyers undertake but also to arm you with actionable insights to refine your marketing strategies, particularly in demand generation. While over half (58%) have sign-off and approval authority for the purchase.

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Work Management Enterprise Management Marketing Management Research 52