Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 363

Marketing Budget Marketing Budget Creation Budget Programs Research 363

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Engage and interact.

Research 315

Research Content Marketing Work Management B2B Thought Leadership 315

Marketing Insider Group

APRIL 10, 2023

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. That’s why we recently did some intensive research to learn where does the best value in marketing time, budgets and efforts really come from.

Traffic 362

Traffic Paid Search Agency Research Marketing Websites 362

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. However, diving deep into research can sometimes feel impossible. However, diving deep into research can sometimes feel impossible. The secret weapon may be BuzzSumo. Site audit.

Paid Content 323

Paid Content Budget Programs Research Marketing Analytics Tools 323

Webbiquity

SEPTEMBER 14, 2021

A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. ” Here are four key findings from the SWZD research.

Work Management 315

Work Management Research Marketing Management Paid Search Agency 315

Webbiquity

AUGUST 8, 2023

“Uncertainty,” “turbulence,” and “tight economic times” are among the top terms impacting decision making for both B2B marketers and buyers. How is marketing measurement changing in response to these challenges? Here are a dozen key findings from these two enlightening reports.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

KoMarketing Associates

MAY 17, 2023

As marketers continue to leverage data and analytics to reach their key objectives, new research suggests that those who are exceeding their goals trust in the accuracy of this information. The majority of Star Performers (49%) claimed that they had “significant trust or confidence” in the accuracy of their marketing metrics.

Marketing Report 240

Marketing Report Advertising Agencies Comparison Analytics 240

Martech

AUGUST 12, 2024

Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. When I’m using generative AI for research work, I’ve found that I get the best results by using multiple products simultaneously. Their marketing strategy (e.g.,

Research 135

Research Work Management Marketing Management Marketing AI 135

The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. However, on the plus side, you’re also eliminating the cost and hassle and risk of marketing the survey in the first place.

Customer Surveys 272

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 272

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. AI capabilities.

Analysis 129

Analysis Research Lead Ranking Lead Scoring 129

Webbiquity

JULY 13, 2021

Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. The massive report pulls together data from a wide range of sources to give a picture of the current state of Internet use and trends. Google dominates the browser world much as it does in search.

Internet Marketing 327

Internet Marketing Mobile Marketing Social Media Google 327

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 351

Stats Advertising Agencies Paid Search Agency Work Management 351

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Paid Search Agency 310

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 310

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. It’s well worth downloading the full report.

SMS 310

SMS Advertising Benchmark Email Marketing eCommerce 310

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter. B2B Marketers’ Shift to Social Media Marketing.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Marketing Insider Group

OCTOBER 20, 2020

The study confirms that organizations with highly engaged employees report higher productivity, customer retention, and up to 21% higher profitability than the competition. Research from the University of Michigan found that young Americans today have 40% less empathy than they had in 1979. Customers want more, not just employees.

Business 360

Business Work Management Correlation Cable 360

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

Marketing Insider Group

JULY 15, 2021

Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more! And like webinars and on-line conferences, Tweetchats can be a great “offer” in demand generation including tele and inside marketing/SDRs. The Tweetchat Event. Long-Live the Tweetchat!

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

The Point

APRIL 4, 2024

The lead generation experts at NetLine just released their “ 2024 State of B2B Content Consumption & Demand Report ,” a meaty 38-page guide based on data from more than 6 million content registrations. They were only the eighth most popular content format according to NetLine’s report, but demand grew 56.7% hours to 31.2.

Trends 293

Trends B2B Thought Leadership B2B Content 293

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation. Researchers evaluated 60 websites across 12 B2B industries. Most of it sucks.

B2B Marketing 354

B2B Marketing Content Marketing B2B Thought Leadership Planning 354

Marketing Insider Group

NOVEMBER 23, 2020

There are many parts to the puzzle of content marketing. Of course, it’s vital to research your audience and create high quality, relevant content. You need to promote that content to ensure it reaches as many pairs of eyes as possible.It’s estimated that around 60 to 70% of content produced by B2B marketing departments sits unused.

Paid Content 363

Paid Content Paid Search Agency Marketing Automation Services Peer-to-peer 363

KoMarketing Associates

NOVEMBER 16, 2022

As marketers focus on personalizing the customer experience, new research suggests that many continue to face challenges in this area. of respondents said they were satisfied with their marketing team’s personalization results and efforts. Identifying Marketers’ Customer Engagement Challenges. As a result, only 8.5%

Resources 271

Resources Personalization Advertising Agencies Custom Publishing 271

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1.

Paid Content 301

Paid Content Planning Work Management PPC 301

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

Marketing AI 319

Marketing AI B2B Marketing Planning Work Management 319

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 305

Paid Content Stats Marketing Budget Webinar Metrics 305

SendX

JULY 1, 2021

It can be difficult for marketing to cut through the clutter. Consumers want products that meet their specific needs, and they want brands and marketing messages that “get” them. VOC data can also serve you in personalizing your marketing. Research shows that 88% of U.S. Which company are you more likely to buy from?

Business 370

Business Template Customer Satisfaction Customer Surveys 370

KoMarketing Associates

SEPTEMBER 8, 2022

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. This is followed by website/blog (36%), email marketing (35%), and content marketing (32%).

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

KoMarketing Associates

MARCH 8, 2023

Some marketers are bracing for the impact of an economic downturn, but new research suggests that many of them still expect to increase their spending throughout 2023. As the year rolls on, marketers cited key challenges they expect to face in the coming months.

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. Despite the ROI of content marketing, however, many B2B marketers are still lagging when it comes to integrating personalization tactics.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. How Do Journalism and Content Marketing Differ?

Top of Funnel 330

Top of Funnel Tips Content High Quality Lead 330

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads.

Social Media 296

Social Media Social Marketing B2B Marketing Marketing & Strategy 296