Report: 21% of Marketers Do Not Know How to Measure the ROI of their ABM Strategy
KoMarketing Associates
OCTOBER 13, 2020
Account-based marketing (ABM) continues to grow in popularity among marketers, but implementing ABM takes time, and new research has uncovered some of the biggest growing pains along the way. About 16% stated that they have not yet begun to measure their ROI.
Let's personalize your content