Webbiquity

MAY 3, 2022

In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. Here are key findings from 10 research reports released since the beginning of April, 2022. Here are key findings from 10 research reports released since the beginning of April, 2022. Here are a few more.

Marketing Report 341

Marketing Report Event Marketing Research Trends 341

Webbiquity

FEBRUARY 8, 2018

As a marketing professional, you are asked time again to quantify the effectiveness of effective email marketing. Being able to report on results—and justify costs—is especially important when marketing budgets are tight. Thankfully, when done correctly, email marketing is a almost surefire bet.

Stats 246

Stats Email Marketing PPC Marketing & Strategy 246

Webbiquity

MARCH 6, 2018

Though content marketing is now a near-universal practice, success is uneven, as many organizations are still finding their footing. According to the Twitter for Business blog , 91% percent of B2B marketers are doing content marketing. Communicate the Value of Content Marketing. Why do content marketing?

Stats 257

Stats Marketing Budget Marketing Strategy Marketing & Strategy 257

Webbiquity

FEBRUARY 22, 2018

Content is, always has been, and will continue to be the basis of any kind of marketing. But content marketing is constantly evolving, and today isn’t what it was back in 2010 when we were deluged with content pollution on the Internet. Guest post by Martina Stricak. relevance and exclusivity over volume and bloated numbers.

Stats 249

Stats Trends Content Marketing Planning 249

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).

Marketing AI 251

Marketing AI Enterprise Management Stats Marketing Management 251

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. It’s well worth downloading the full report.

SMS 310

SMS Advertising Benchmark Email Marketing eCommerce 310

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Statistics 342

Statistics Video Marketing High Quality Lead Stats 342

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Faced with marketing budgets cuts, CMOs planned to spend less on live events (obviously) and online advertising, and relatively more on content marketing and online self-service. Here are six key findings from the report.

Research 354

Research B2B Marketing Top of Funnel Marketing Automation Services 354

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI.

Paid Content 363

Paid Content ROI Paid Search Agency Media 363

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. Here’s a collection of statistics about AI and marketing with the date of the survey included. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals.

Marketing AI 140

Marketing AI Stats Planning Marketing Automation Services 140

Marketing Insider Group

FEBRUARY 17, 2021

Most people think marketing is just people buying ads. The truth is, most marketers are simply lining the pockets of big ad tech execs, paying for bot traffic, and delivering no measurable revenue from ad spend. Our clients spend just 5% of their ad budget on Content marketing but see 7x ROI on average. That’s creepy!

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

Marketing Analytics Tools 298

Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 298

Sprout Social

APRIL 22, 2021

However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. Kids love TikTok, too!

Stats 145

Stats Planning Paid Search Agency User-Generated Content 145

Convince & Convert

DECEMBER 6, 2023

13 Social Media Customer Service Stats You Must Know 1. Jay Baer created a brand-new report of this key data. 53% of Customers Expect Brands To Respond to Negative Reviews According to a 2022 report by ReviewTrackers, 53% of customers hope brands address negative feedback within a week.

Work Management 141

Work Management Marketing Management Social Media Stats 141

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. Designing an effective B2B social media marketing strategy, however, is no easy feat. This post outlines key statistics to help you focus on what matters in B2B social media marketing. More than 3.6 Even better?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Webbiquity

FEBRUARY 13, 2017

71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” These tools can help you find out.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics B2B Marketing 206

Webbiquity

AUGUST 20, 2024

But there are digital marketing steps you can take to make the best of this ongoing change. A few more stats worth noting: AI summaries currently appear in about 15% of all searches, per Search Engine Land. ” How can digital marketers respond? ” That 15% figure is volatile. .”

Marketing AI 323

Marketing AI Traffic Marketing Attribution Organization 323

Webbiquity

JULY 18, 2023

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Marketing Insider Group

APRIL 28, 2020

As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. Now that more Agile marketing newbies are maturing into pros and gaining more experience with Agile practices, the qualitative long-term benefits of the methodology are also coming to light. It’s faster!”. “We

Planning 331

Planning Customer Satisfaction Paid Search Agency Work Management 331

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. Here are seven findings from the report worth highlighting.

Marketing Budget 287

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 287

Marketing Insider Group

MAY 16, 2021

One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains , most of the content produced by marketer’s “sucks.” And Content Marketers know it. 58% of B2B marketers only rate their content as “moderately successful.”. It just isn’t engaging or relevant.

Tips 362

Tips Budget Programs Content Social Networks 362

Sprout Social

FEBRUARY 7, 2023

When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program.

Stats 104

Stats Buy Budget Programs Sales Qualified Leads 104

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. Quick Takeaways. Image: CMI.

Lead Ranking 354

Lead Ranking Lead Scoring Content Marketing CMS Development 354

Webbiquity

JANUARY 1, 2019

Today we all start the adventure anew, another year of family, friendships, experience, and of course (for readers of this blog)—digital marketing. Marketers can’t resist knowing what their competitors are up to, and how their own efforts compare. The Top B2B Marketing Trends for 2018 – A Meta-Analysis. Happy New Year!

Work Management 213

Work Management Marketing Management Screencast Stats 213

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. The Body Shop .

Stats 141

Stats Examples Tips Top of Funnel 141

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing. New customers?

Work Management 348

Work Management B2B Marketing Marketing Management Budget Programs 348

Marketing Insider Group

JULY 6, 2021

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. So is social media an effective digital marketing strategy or not? So is social media an effective digital marketing strategy or not? Quick Takeaways.

Social Media 364

Social Media Media Business Custom Publishing 364

Webbiquity

APRIL 25, 2019

Digital channels now account for more than 50% of marketing budgets in most companies, and the shift of dollars from traditional, offline tactics to online is expanding. Although the fundamentals of good marketing practice rarely change, specific practices continually evolve. Video Marketing. Email Marketing. more likes.

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

Marketing Insider Group

NOVEMBER 22, 2022

Here are a few stats to show buyers’ willingness to shop with messenger apps: 62% of consumers would prefer to use a customer service bot rather than waiting for human agents to answer their requests. 66% of consumers report more confidence in their purchase decision when a company is active in messaging apps.

Business 353

Business Top of Funnel Paid Search Agency Advertising Mediums 353

SendX

SEPTEMBER 30, 2020

No matter how much you want to deny it, one of the best marketing campaigns around is still your stale, old email marketing. Despite all the assumptions that email marketing is dead, this classic marketing type is still alive and kicking. Let's dive in! That's why they need to marry email and video.

Email Marketing 368

Email Marketing Video Marketing Best Practices Click Rate 368

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills.

Public Relations 118

Public Relations Stats PR Work Management 118

Marketing Insider Group

MAY 13, 2020

A recent survey and found that 73% of CEOs think that marketers lack credibility and have quite a bit of work to do to earn their trust. Establishing credibility and trust in marketing is more important than ever before. Too often, we stay there in our little marketing silos, doing what we’re told. Quick Takeaways.

Trust Marketing 362

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 362

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Content Marketing. 53% of B2B Enterprise Marketers Are Committed to Content Marketing. In a report by Publicity.ai

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Webbiquity

AUGUST 3, 2021

Those are just a few of the findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. A recent post here detailed 12 Fascinating Facts About Global Internet Use in 2021 , compiled from that report. Social Media Facts and Stats. Next up: stats for each major social network.

Social Media 183

Social Media Spyware Wikipedia Correlation 183

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 343

Enterprise Management Digital Asset Management Work Management Marketing Management 343