Trade Press Services Newsletter

DECEMBER 5, 2024

From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. Sign up to receive the industry’s best B2B marketing content.

Marketing AI 247

Marketing AI B2B Marketing Planning B2B Thought Leadership 247

Webbiquity

JULY 23, 2024

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in.

Lead Ranking 301

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 301

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media 298

Social Media Social Marketing B2B Marketing Marketing & Strategy 298

Hinge Marketing

JANUARY 14, 2025

We began researching High Growth firms way back in 2008, and in 2016 we published our first study in this series. Most of that change was driven by the maturation of digital tools and techniques that gave firms unprecedented access to new markets and an extraordinary ability to measure marketing performance. Lets dive in!

Marketing AI 77

Marketing AI Marketing Budget Studies Best Practices 77

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. The article below is a summary of the topics that surfaced that B2B marketing teams need to pay attention to in order to stay competitive.

Social Media 159

Social Media B2B Thought Leadership Trends Social Marketing 159

Vision Edge Marketing

NOVEMBER 19, 2024

stock market. Its investments in sustainable practices and innovations are like the deep roots of a forest, ensuring they can weather market fluctuations and continue to grow. Cargill doesn’t just react to market demands; it anticipates future needs and invests in ways that will allow it to meet them. And forests are valuable.

Practices 255

Practices Peer-to-peer Best Practices Business 255

Vision Edge Marketing

DECEMBER 3, 2024

There have been numerous studies over the past two decades on the business benefits of using data. At its peak, it commanded 90% of the film market in the United States. Nokia’s Decline: Nokia was once the world’s largest mobile phone manufacturer, with a market share of over 40% in 2007.

Statistics 188

Statistics Allocation Terms and Conditions Lead Ranking 188

Sword and the Script | B2B

MARCH 11, 2025

million sales messages sent by email shows talking about pain points has an adverse effect on leads and might set your deals back rather than advance them to the next stage Throughout my career in PR and marketing, Ive always made an extra effort to be aligned with sales. Data analysis of 97.9 There are several reasons for this.

B2B Sales 56

B2B Sales Marketing Report Paid Search Agency B2B Marketing 56

Webbiquity

AUGUST 3, 2024

Effective digital marketing requires getting in front of your target audience wherever they hang out online. If your target market is millennial and Gen Z men, you’ll devote more resources to Reddit. SEO Audits and Reporting Conducting SEO audits is a critical step in evaluating the performance of an SEO strategy.

SEO 180

SEO Marketing & Strategy Marketing Strategy Paid Search Agency 180

Martech

SEPTEMBER 11, 2024

Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content. It could be something well-known in the industry or produced annually, like the report mentioned above.

Sales Qualified Leads 133

Sales Qualified Leads Case Studies Content Case Study 133

Martech

FEBRUARY 5, 2025

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. The increase came despite one-fourth of marketers citing difficulties integrating retail media with other digital channels and 32% having concerns about ROI.

Advertising Channels 114

Advertising Channels Media Planning Paid Search Agency 114

Vision Edge Marketing

FEBRUARY 25, 2025

This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth. A study by Influitive reported that 89% of companies with established customer advocacy programs report a higher ROI compared to those without such programs.

Marketing & Strategy 156

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 156

Martech

SEPTEMBER 9, 2024

projected at the end of last year, according to a new IAB report. The report, “The 2024 Outlook Study: August Update,” finds that the resilient economy, marked by a 2.3% One of the most notable trends highlighted in the report is the continued ascent of retail media. Source: IAB “The 2024 Outlook Study: August Update.”

Paid Search Agency 114

Paid Search Agency Spending Ads Advertising Agencies 114

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. In 2023, 13 million U.S.

Trust Marketing 138

Trust Marketing Search Marketing Marketing AI Privacy 138

Martech

JANUARY 16, 2025

year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth. The study indicated that 2024 accelerated on ad-heavy events like the Paris Olympics and national and state elections. Market research (38%).

Advertisements 112

Advertisements Advertising Funnel Advertising Digital Marketing Funnels 112

Orange Owl Blog

APRIL 2, 2025

B2B Marketing The Power of Case Studies in B2B Marketing: The Ultimate Guide Vivek Goel April 2, 2025 Share : Table of Contents Introduction Case studies in B2B marketing have become essential in todays competitive landscape, helping companies stand out and earn the trust of potential clients.

Case Studies 52

Case Studies Case Study Studies Work Management 52

Vision Edge Marketing

FEBRUARY 25, 2025

This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth. A study by Influitive reported that 89% of companies with established customer advocacy programs report a higher ROI compared to those without such programs.

Marketing & Strategy 136

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 136

Martech

JULY 29, 2024

A McKinsey study went further, with 75% of respondents predicting generative AI would soon disrupt their industry. McKinsey’s Global Survey on AI also revealed that over 65% of respondents reported regular use of generative AI, nearly doubling from the previous survey 10 months earlier. Many are also being asked to do more with less.

Marketing AI 138

Marketing AI Branding Brand Identity Digital Transformation 138

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. By consistently addressing core pain points, Sprout Social fosters trust and positions itself as an authority in social media marketing.

Demand Generation Agencies 180

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 180

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study. Zappi added AI Quick Reports to its consumer insights platform.

Marketing AI 111

Marketing AI Work Management Marketing Management ROAS 111

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 351

Stats Advertising Agencies Paid Search Agency Work Management 351

Act-On

DECEMBER 17, 2024

Today, marketers have far more channels available, along with greater opportunities to make mistakes. Make sure the marketing youre putting in front of your audience is consistent, related to your other efforts, and speaks in the same voice and visual language, says Trevan. There is so much legwork to get that feedback, says Trevan.

Loyalty 130

Loyalty Ad Building Branding Brand Identity 130

Marketing Insider Group

OCTOBER 15, 2024

According to NextAfter’s 2024 Fundraising Benchmark Report , digital-first organizations (those that consider digital platforms as “the primary point of engagement” with their audiences) are growing 12.7% This guide offers a checklist of digital marketing tips to help increase engagement with your online fundraisers.

Tips 162

Tips Outreach Storytelling Paid Search Agency 162

Vision Edge Marketing

MARCH 4, 2025

Marketing and selling such a solution takes more than showcasing features or benefits; it requires navigating complex decision-making processes, overcoming competing priorities, and demonstrating transformative customer value. Your Marketing team leverages tools like industry reports, news articles, and social listening platforms.

B2B Sales 149

B2B Sales Acquisitions B2B Thought Leadership B2B 149

Convince & Convert

OCTOBER 9, 2024

Despite what you may be hearing from different industry reports, it’s still very early in the game. Studies show that 77% of employees say AI has added to their workload, largely because organizations haven’t properly prepared them with the education and training they need to integrate these tools effectively. “96%

Paid Search Agency 161

Paid Search Agency Work Management Planning Marketing Management 161

Convince & Convert

MARCH 20, 2025

My theory is that marketing leaders dont need more content. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. Theres always another podcast episode, a LinkedIn think piece, and a must-read report. And yet, working in marketing requires knowing what matters and why.

Webinar Metrics 122

Webinar Metrics Email Marketing Marketing & Strategy Marketing Strategy 122

Sword and the Script | B2B

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. That builds trust.

B2B Thought Leadership 107

B2B Thought Leadership Software Thought Leadership Ethics 107

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Marketing AI 109

Marketing AI Email Marketing Deliverability Click Rate 109

Martech

OCTOBER 18, 2024

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. Case study Earlier this month, I created a custom “persona” GPT and named it Sarah.

Copywriting 132

Copywriting Marketing AI Generation Paid Search Agency 132

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Advertising Agencies 350

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 350

The Point

APRIL 4, 2024

The lead generation experts at NetLine just released their “ 2024 State of B2B Content Consumption & Demand Report ,” a meaty 38-page guide based on data from more than 6 million content registrations. They were only the eighth most popular content format according to NetLine’s report, but demand grew 56.7% hours to 31.2.

Trends 293

Trends B2B Thought Leadership B2B Content 293

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Traditional methods just aren’t keeping pace with modern marketing methods. How can a marketer connect a creative execution to a sale?

Top of Funnel 113

Top of Funnel Marketing AI Paid Search Agency Companies 113

Martech

DECEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field. I am trained with MarTech content.

CMS Development 106

CMS Development Industry CMS B2B Thought Leadership B2B 106

Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

Trends 137

Trends Tips Paid Search Agency Planning 137

Marketing Insider Group

APRIL 4, 2023

We find that the best way to do that is to imitate successful inbound marketing examples. We aren’t the only ones that find inbound marketing to be effective. One study reports that inbound marketing motivates 90% of clicks. Discover more about using the best inbound marketing methods. You’re welcome.

Inbound Marketing 326

Inbound Marketing Examples Campaigns Planning 326

Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

Paid Search Agency 130

Paid Search Agency Lead Ranking ROMI Work Management 130