Liveintent

MAY 24, 2021

…But also consider layering your media plan. Why Facebook shouldn’t be the only channel on your media plan. Savvy marketers know that effective advertising requires reach and frequency. The post Keep Facebook on your media plan. Here’s why. But don’t stop there.

Media Plans 127

Media Plans Cost per Acquisition Facebook Planning 127

DivvyHQ

JANUARY 6, 2022

There’s a misconception that media planning isn’t in the content marketing wheelhouse. However, that doesn’t mean that a content marketing team shouldn’t understand this role, and play a role in the process. Here's a quick breakdown of the fundamentals of media planning and why content marketers should be involved.

Media Plans 94

Media Plans Planning Content Marketing Paid Search Agency 94

Bionic

OCTOBER 13, 2024

This podcast episode explores the increasingly important role of AI in media planning. The discussion centers around an article from Bionic Advertising Systems, “ How to Train Your Media Planning AI the Right Way.” The post Data-Driven Media Planning with AI first appeared on Bionic Advertising Systems.

Media Plans 74

Media Plans Marketing AI Planning Media 74

Hubspot

MARCH 12, 2020

That’s because the company has an integrated media planning strategy. That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. Below, let’s dive into what an integrated media plan looks like and how to adopt it in your marketing strategy.

Media Plans 100

Media Plans Planning Marketing & Strategy Marketing Strategy 100

Liveintent

JUNE 7, 2021

As marketers lobby for visibility in digital media, email newsletters present an opportunity in a much less crowded space to showcase their brand alongside premium content from reputable publishers. You are much more engaged at that point, and for marketers, the chance to grab the attention of a focused reader is valuable.”

Media Plans 115

Media Plans Advertisements Advertising Planning 115

ClickZ

DECEMBER 15, 2020

Brand communications must be tailored to multiple, fragmented audiences while media investments must be optimized and campaigns released to market quickly. AI is helping media planners to solve the complexities of media plan optimization in this fragmented world.

Media Plans 95

Media Plans Planning Media Ad Frequency 95

Bionic

SEPTEMBER 16, 2024

There are many ways Artificial Intelligence (“AI”) will automate media planning and media buying workflow. With that in mind, let’s dive into seven opportunities for AI to automate media planning and media buying workflows. AI can summarize key points into a structured media brief.

Marketing AI 71

Marketing AI Media Plans Buy Planning 71

Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI?

Media Plans 94

Media Plans Marketing AI Training Planning 94

Top Rank Marketing

MAY 29, 2024

It’s not too hard to see why social media marketing is often associated with the B2C realm. But make no mistake: social media marketing can be extremely effective in B2B, helping marketers drive awareness, build community, establish credibility and much more. Do you need an Instagram strategy?

Social Media 100

Social Media Media Plans Planning B2B Thought Leadership 100

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. Only 40% of respondents said that driving sales was the primary purpose of their social media marketing strategy. The Importance of Social Media Marketing.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Planning and Calendaring. Social Media Marketing/Social Media Promotion.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Sample 145

Convince & Convert

APRIL 14, 2015

” So I assume you’ve heard from nearly every content marketing blog out there how to do the right things. For example, here are some things effective blog editors do: You plan awesome content. Here’s exactly how you—and your team—will be super successful with an agile blog planning process. No, really.

Efficiency 158

Efficiency Planning Process Work Management 158

Webbiquity

JUNE 12, 2018

Content marketing and social media are the top lead generation tactics for B2B marketers. Social media, both paid and organic, is viewed as a highly effective channel for content promotion and amplification, second only to organic search. Social media use, and marketing, is increasingly visual and mobile.

Stats 174

Stats Social Media Interactive Marketing Social Marketing 174

KoMarketing Associates

FEBRUARY 14, 2018

Marketers now turn to data and analytics to get a clearer picture of their target audience, but how are they integrating this information into their overall strategy? Katana recently wanted to determine how marketers’ use of data was helping their efforts to achieve top objectives. Improving Data Quality for More Marketing Success.

Planning 161

Planning Banners Marketing & Strategy Analytics 161

Oktopost

NOVEMBER 9, 2023

The key is understanding the backbones of a strong paid media plan so you can use paid channels wisely and direct budgets to where you can best reach and convert your target audience. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing?

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Bannersnack

JANUARY 20, 2021

An excellent social media strategy plan is one of the most critical aspects of your marketing mix these days. And while it has to go hand in hand with your general marketing strategy, there are a few particularities that can turn creating your social media plan into a challenge.

Planning 105

Planning Social Media Social Marketing Marketing & Strategy 105

Single Grain

DECEMBER 3, 2020

Promotional planning is becoming more and more necessary for big as well as small businesses around the world. A promotional plan highlights key elements of a company’s strategy and creates a roadmap of future tasks in a way that’s more likely to achieve business goals. Book My Free Marketing Consultation. Online marketing.

Template 136

Template Promotion Planning SWOT 136

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing Attribution 134

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 134

ClearVoice

NOVEMBER 8, 2021

Facebook Business Suite (also known as Facebook Business Manager) will help you become a more effective marketer. It is a complex platform, but it has all you need to be an effective marketer on the Facebook platforms, including the following: Campaign Planner. 5 key things to know about Facebook Advertising in 2022. Ads Manager.

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertisements 118

Bionic

MAY 5, 2023

Omnichannel marketing requires omnichannel media planning. Here’s how to create an omnichannel media plan using the Bionic for Agencies media planning tool. This is just a small sample of the nuances you will need to handle when omnichannel media planning.

Media Plans 52

Media Plans Planning Paid Search Agency CPM 52

Customer Experience Matrix

FEBRUARY 7, 2016

Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. The algorithmic approach is certainly preferred by most marketers, since it is based in actual data rather than marketers' (often inaccurate) assumptions.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Brandwatch Marketing

MAY 29, 2024

Top tips for building an effective social media plan that's tied to your business objectives and delivers great results.

Media Plans 52

Media Plans Social Media Effectiveness Media 52

Scoop.it

APRIL 20, 2023

Content marketing can pay off for years to come. Not only is it one of the best organic marketing tools you have at your disposal, but it’s also an invaluable way to generate evergreen assets. If you’re ready to improve your content marketing plan this year, but you’re not sure where to start, read on for eight of our top tips!

Planning 88

Planning Marketing Plans Enterprise Management Work Management 88

ClickZ

JANUARY 25, 2021

30-second summary: The alignment between advanced technologies and B2B marketing has evolved. Artificial Intelligence (AI) has the potential and capabilities to push B2B marketing to new heights. Today it has been used abundantly by a number of industries and marketing is no exception. Well, no need to be anymore.

Marketing AI 145

Marketing AI Social Media Social Marketing B2B Marketing 145

Sprout Social

JUNE 16, 2022

And yet in all of that planning, many companies completely overlook social media as part of their M&A process. M&A can be complicated, but having a structure and plan in place ensures you set your company and your social media team up for success. Let’s post on social media about it.”

Social Media 121

Social Media Acquisitions Planning Media 121

Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. Buying committee exploration: Are your marketing campaigns targeting the right people?

Paid Content 131

Paid Content ROI Allocation Media 131

KoMarketing Associates

APRIL 13, 2017

As agency and brand marketers continue to develop video content, research suggests that they are still struggling to provide a better customer experience. Nearly 61 percent stated that it should be the media department’s responsibility, while 59 percent claimed that marketers should take on the role. “It

Paid Search Agency 136

Paid Search Agency Advertising Agencies Video Marketing Planning 136

Bannersnack

JANUARY 20, 2021

12 minutes read An excellent social media strategy plan is one of the most critical aspects of your marketing mix these days. And while it has to go hand in hand with your general marketing strategy, there are a few particularities that can turn creating your social media plan into a challenge.

Planning 87

Planning Social Media Social Marketing Marketing & Strategy 87

Martech

JANUARY 31, 2024

Predictive analytics provides a solid foundation for data-driven decision-making for marketing campaigns. But while most marketing leaders already use some form of predictive analytics, specifically predictive modeling, many still struggle to fully integrate it into their decisions. channels or messaging) to optimize outreach.

Marketing Attribution 137

Marketing Attribution Marketing Mix Advertising Agencies Paid Search Agency 137

Webbiquity

APRIL 4, 2023

Understanding what motivates your target consumers when they engage with a platform provides a significant unlock in your media planning to drive greater engagement by reaching consumers in the right mindset to receive your message. Clients include: Nestle, McDonald’s, Coca-Cola, and Kellogg’s, among dozens more.

Social Media 265

Social Media Media Youtube Advertising Mediums 265

Martech Advisor

FEBRUARY 17, 2020

94% of marketers find video marketing a key element in their marketing strategy, reports Vidyard. To help you get started, we look into the future of video marketing, in this article. Since video marketing is becoming increasingly essential, there is a need for smart videos that provide value and have a unique appeal.

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo.

Advertisements 126

Advertisements Advertising Allocation Planning 126

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

Marketing Mix 122

Marketing Mix Marketing Attribution Lead Ranking Planning 122

Martech

JUNE 7, 2024

As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable strategies. Transitioning requires substantial investment and time, presenting challenges for many organizations.

Paid Search Agency 131

Paid Search Agency Media Planning Advertising 131