Media Plans Planning RSS 
Biznology
MAY 1, 2018
I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Planning and Calendaring. Social Media Marketing/Social Media Promotion.
Industrial Marketing Today
APRIL 30, 2010
With a majority of marketing efforts going digital, that means even more content is needed. Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs.
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Sprout Social
JULY 13, 2016
Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. Create a Plan for Each Social Media Channel. If you fail to plan, you plan to fail.
Hubspot
JANUARY 23, 2020
When I first began my marketing career, I was envious of emails. While this sounds like an interesting quirk, I'm pretty sure most marketers can agree: some emails are hard not to envy. Email lists are an essential aspect of any marketing strategy, since they enable marketers to target the right subscribers and grow leads.
Customer Experience Matrix
DECEMBER 14, 2009
Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others. On reflection, this makes sense.
Industrial Marketing Today
APRIL 26, 2010
Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Don’t sell.
Industrial Marketing Today
JUNE 19, 2010
That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk!
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