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As a media professional, you’ve probably heard the buzz about how AI is the future of mediaplanning. Artificial Intelligence is Biased AI algorithms can automate certain aspects of mediaplanning, but they also come with limitations. Can AI Really Replace the Human Touch in MediaPlanning?
Its time to brag As of February 2025: 👉 719 advertising agencies have used Bionic for Agencies to plan and buy $11.1 billion in advertising media through 62,742 mediaplans. So, more than $10 billion in advertising media has been planned and bought with Bionic! Believe me, its not easy.
Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Address: 302 Inbound Ave.
What’s been missing are tools that make it easy to source media from diverse suppliers while in the mediaplanning and media buying process. Two New Tools to Find Black Owned Media. Bionic just unveiled two new tools to find Black Owned Media: A free, searchable catalog of advertising programs.
The best mediaplans are the result of great communication. Unfortunately, legacy communication tools don’t support modern mediaplanning and buying workflows. Bionic aims to fix this with Messenger – a new instant messaging tool that streamlines communication between media planners, media buyers, and ad sales reps.
Bionic today revealed new automation aimed at streamlining the painful RFP process for media planners, media buyers, and ad salespeople. What’s an RFP? There are hundreds of thousands of media options available for advertising. There are hundreds of thousands of media options available for advertising.
Bionic uses a proprietary implementation of collaborative filtering AI to predict which placements should work best for your mediaplan. However, you have the option to constrain to specified media channels if you wish. Integrated with MediaPlanning Workflow. Get AI Without the Usual Hassle.
Bionic has been streamlining the direct ad sales process with Bionic for Ad Sales , a free tool that enables ad salespeople to reach hundreds of mediaplanning teams while they are making media buying decisions. Recent innovations include: Media Kit Grader Tool. Instant Messaging with mediaplanning teams.
However, most brands forget to ensure their media weaves a sequential story that informs and attracts clientele. That’s where media execution comes into play. What’s Media Execution? Media execution relates to the enactment of any mediaplan, from its distribution to its performance.
By building a framework that tracks ad spending back to brands and agencies, the ad seller is able to obtain a complete view of the customer to create customized mediaplans that take into account their history and needs. At different points in the ad sales process, various specialists touch the deal.
Given creative, marketing or campaign briefs exist in all areas of business — advertising, media, PR, design, architecture — understanding the art of how to produce a good one is important. All of which informed how we pitched our ideas in response to the RFP. The mediaplan rollout (if applicable). Section 4: Who.
Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold.
On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. As for the ideal dynamic today, Enterprise 2.0 differs from its predecessor. Long and expensive consulting engagements often missed their mark.
Companies should go into the RFP process looking for a partner, not an order-taker. There’s a difference between a client seeking an agency-partner and someone looking for a “vendor.&# Then, I bet they’d be more appreciative of qualities like judgment and critical thinking.
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