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How to Use AI in Media Planning – You’ve Got To Be Careful!

Bionic

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Artificial Intelligence is Biased AI algorithms can automate certain aspects of media planning, but they also come with limitations. Can AI Really Replace the Human Touch in Media Planning?

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How to Write a Request for Proposal, with Template and Sample

Hubspot

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Address: 302 Inbound Ave.

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How to Find Black Owned Media for Your Media Plan

Bionic

What’s been missing are tools that make it easy to source media from diverse suppliers while in the media planning and media buying process. Two New Tools to Find Black Owned Media. Bionic just unveiled two new tools to find Black Owned Media: A free, searchable catalog of advertising programs.

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Finally, Instant Messaging for Media Professionals

Bionic

The best media plans are the result of great communication. Unfortunately, legacy communication tools don’t support modern media planning and buying workflows. Bionic aims to fix this with Messenger – a new instant messaging tool that streamlines communication between media planners, media buyers, and ad sales reps.

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Streamline Your RFPs with New Automation

Bionic

Bionic today revealed new automation aimed at streamlining the painful RFP process for media planners, media buyers, and ad salespeople. What’s an RFP? There are hundreds of thousands of media options available for advertising. There are hundreds of thousands of media options available for advertising.

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Bionic Unveils AI-Powered Advertising Research Tool

Bionic

Bionic uses a proprietary implementation of collaborative filtering AI to predict which placements should work best for your media plan. However, you have the option to constrain to specified media channels if you wish. Integrated with Media Planning Workflow. Get AI Without the Usual Hassle.

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Speedy Ad Sales Proposals with Beautiful Flowcharts

Bionic

Bionic has been streamlining the direct ad sales process with Bionic for Ad Sales , a free tool that enables ad salespeople to reach hundreds of media planning teams while they are making media buying decisions. Recent innovations include: Media Kit Grader Tool. Instant Messaging with media planning teams.