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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Guest post by Eleanor Hecks. Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Highlight Your Specialty.

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5 Ways To Create Lasting Connections in Your Virtual Event

Marketing Insider Group

Over time, attendees may forget specific details of the sessions they attended at an event, but they will continue to cherish the connections they made and the relationships they began building. This is why event organizers should make networking a top priority when planning virtual events. Create Users Profiles and Directory.

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Managing the unpredictable: The inventory conundrum

Martech

Merchandise at rest is a cost, minimized if the stuff sells shortly after it arrives at the warehouse or fulfillment center. Merchandise spent more time in motion than at rest. There is a very special name for stuff before it is sold: inventory. Online retailers want to have enough inventory to meet demand. Sometimes factories closed.

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5 Dreamforce Sessions Data Leaders Don’t Want to Miss

Salesforce Marketing Cloud

The Rangers use Tableau to track real-time ticket purchases, food and beverage sales, and merchandise sales. The Rangers use Tableau to track real-time ticket purchases, food and beverage sales, and merchandise sales. But the success of AI depends on an effective data strategy, data governance, and security.

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Pride Month is about authenticity, not “rainbow washing”

Martech

A: I’m originally from a small town outside of Chicago, Illinois, from a conservative Catholic family. After university, I started to work in finance and accounting at KPMG in downtown Chicago and I was struggling to come out of the closet. That’s where I just kind of found some self-discovery. I became the CEO five years ago.

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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. 9 Advantages of Customer Advocacy.

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Why lifecycle marketing matters for your social team

Sprout Social

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. Lifecycle marketing. What is lifecycle marketing? Social listening.