Marketing Insider Group

APRIL 19, 2023

That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. Content marketing is perfect for a company that’s in it for the long haul.

Paid Content 359

Paid Content Advertising Channels Planning Work Management 359

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Forbes) 93% of online experiences start with a search engine.

Paid Content 307

Paid Content Stats Marketing Budget Webinar Metrics 307

Marketing Insider Group

MAY 17, 2023

Marketing used to be easy. You could throw a sign up in the yard, call up the newspaper for an ad, and print up some flyers to pretty much knock out a complete strategy. If you want to know what works best, you should look to successful digital marketing examples. Don’t worry about scouring the web to find what works.

Examples 68

Examples Campaigns Paid Search Agency Lead Ranking 68

Marketing Insider Group

FEBRUARY 13, 2020

Whether you’re looking at digital marketing for the very first time or you’re interested in ways to boost your current efforts, there are always things you can do to improve. Let’s take a look at some of the stats 1 : 70,000 searches get processed by Google each second. 72% of desktop searches happen on Google.

Paid Content 279

Paid Content Google B2B Marketing Mobile Advertising 279

Marketing Insider Group

DECEMBER 6, 2022

Adopt a targeted ad strategy. . Be personable on social media. . Search engine optimization (SEO) is the process of designing your website to appeal to both visitors and search engines alike. Keep these tips in mind when creating your SEO approach: Create high-quality content targeted to your main audience.

Paid Content 360

Paid Content Small Business Marketing Communities Paid Social Agency 360

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending?

Paid Content 324

Paid Content Budget Programs Research Marketing Analytics Tools 324

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 351

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 351

Webbiquity

APRIL 25, 2019

Digital channels now account for more than 50% of marketing budgets in most companies, and the shift of dollars from traditional, offline tactics to online is expanding. Although the fundamentals of good marketing practice rarely change, specific practices continually evolve. They favor organic results over paid search ads.

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence.

Paid Content 279

Paid Content Paid Search Agency Marketing Budget Advertising Channels 279

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Marketing Automation Services 355

Marketing Automation Services Marketing Budget Paid Search Agency Service 355

KoMarketing Associates

MARCH 3, 2020

This is due to more B2B ecommerce buyers shopping online, as well as an increase in buyers using mobile devices to shop. With an online presence becoming essential for all B2B ecommerce companies, an effective paid marketing strategy should go hand-in-hand. Set Up Google Shopping Ads. Define Your Audience.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO.

SEO 361

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 361

Tomorrow People

NOVEMBER 7, 2017

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. The advance of content marketing continues apace. Content marketing has proven its success. Truly “digital content creators”.

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Webbiquity

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social media is actually even bigger than that, though. Social Media Monitoring Tools.

Social Media 252

Social Media Paid Content Enterprise Management Social Marketing 252

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts.

Paid Search Agency 279

Paid Search Agency Content Marketing Planning Advertising Agencies 279

Webbiquity

JULY 23, 2020

Here are some of the statistics most useful for marketing pros: 61% of all Google searches are done on mobile devices (which is why Google has moved to mobile-first indexing for ranking pages). The bounce rate of mobile visitors increases by about 12% for each additional second of loading time. Content matters.

Stats 336

Stats Internet Marketing CTR Click Rate 336

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

Paid Content 354

Paid Content Ad Frequency Paid Search Agency Marketing Budget 354

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. But I paid her. billion mobile internet users.

Stats 336

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 336

Marketing Insider Group

JULY 11, 2023

Sooner or later, you have to decide how to advertise online if you want to grow. However, getting a good return on ad spend is challenging. A recent study found that brands overestimate ad conversions by 4,000%. Here we give seven strategies to guide your online advertising. So, what really works? Image Source 1.

Paid Content 203

Paid Content Advertising Advertisements Paid Search Agency 203

Marketing Insider Group

OCTOBER 21, 2024

And one of the most effective ways to boost your online branding is by updating your marketing processes. Though there are countless ways to revitalize your marketing, you may want to consider starting with the following strategies. Just as websites can grow stale, content can become dated very quickly. Has it been a year?

Marketing & Strategy 311

Marketing & Strategy Marketing Strategy Work Management Advertising Agencies 311

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Marketing Insider Group

MARCH 15, 2023

Content still reigns as an essential method for attracting and retaining your ideal customers, but determining what to publish is challenging. How can SEO and content strategy work together for improved marketing? show that SEO content generates 8x more traffic than organic social media and all paid media COMBINED.

Ideal Customer Profiles 344

Ideal Customer Profiles SEO Long Tail Marketing Effectiveness 344

Marketing Insider Group

NOVEMBER 30, 2021

Consumers are inundated with advertisements and other brand messages every hour of every day. Brand awareness drives many of the important factors brands use to assess marketing strategies, including organic traffic and word-of-mouth marketing. Paid vs. organic search traffic. That’s brand awareness in action.

Brand Identity 351

Brand Identity Branding SERP Paid Search Agency 351

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Poor use of technology and automation.

Marketing Budget 363

Marketing Budget Marketing Budget Creation Budget Programs Research 363

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Paid Content 234

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 234

KoMarketing Associates

JULY 28, 2021

As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. In terms of the digital customer experience, social media (57%) appears to have the most impact on overall strategic success, according to B2B marketers.

B2B Marketing 296

B2B Marketing B2B Top of Funnel Digital Marketing Funnels 296

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Marketing Insider Group

OCTOBER 29, 2024

Getting your website noticed is where SEO optimization (Search Engine Optimization) comes in. SEO is the task of improving your website’s visibility on Google and other search engines so it’s easier for people to find you when searching for relevant content. According to Backlinko, only.44%

SEO 258

SEO Optimization Lead Ranking Lead Scoring 258

Webbiquity

JANUARY 10, 2023

As marketing has gotten more complex, marketing pros have had to embrace a wide variety of sophisticated tools to remain competitive and meet customer expectations. These 10 marketing software solutions help to streamline marketing campaigns through automation and advanced functionality. Salesforce Marketing Cloud.

Marketing Automation Services 305

Marketing Automation Services Budget Programs Enterprise Management Work Management 305

Webbiquity

DECEMBER 10, 2024

Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Today, video content dominates the marketing landscape. The key lies in delivering the right content, in the ideal format, through the proper channels.

Distribution 148

Distribution Paid Content Top of Funnel Webinar Metrics 148

Marketing Insider Group

MARCH 10, 2021

Did you know that 51% of searches end without a click-through? When you consider that Google’s search volume is estimated at 5.8 billion searches per day , that’s a lot of unanswered questions. These features have a significant impact on how consumers interact with Google’s search engine results.

SERP 343

SERP Paid Search Agency Features Companies 343

Webbiquity

FEBRUARY 9, 2021

printed phone books and newspaper classifieds) media for the majority of commercial searches. How can I figure out what content my target audience wants? How do I come up with content ideas for things to post about? Supplement that using tools like Answer the Public or paid tools like SEMrush or Serpstat.

Paid Content 305

Paid Content Traffic Lead Ranking Blogger 305

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

Paid Content 128

Paid Content Sales Qualified Leads Cost per Acquisition High Quality Lead 128

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”. What Are SERP features?

SERP 295

SERP Features Google Top of Funnel 295

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Create High-Quality, Evergreen Content.

Lead Ranking 279

Lead Ranking Lead Generation Paid Content Lead Scoring 279

Marketing Insider Group

MAY 31, 2023

In modern B2B marketing, a vibrant, engaging website isn’t just a bonus, it’s a necessity. And while paid ads and promotional partnerships are great ways to gain traction, organic website traffic is foundational to gaining visibility, enhancing engagement, generating leads, and driving conversions.

Traffic 331

Traffic Organization Practices Marketing Websites 331