Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Digital Marketing Philippines ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Webbiquity

MARCH 23, 2017

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. ” — PR Daily.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media 131

Social Media Marketing Budget Social Marketing Marketing & Strategy 131

Webbiquity

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Google Review Count: 346.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Webbiquity

APRIL 12, 2022

Preventing a Crisis through a Social Media Policy. Your social media policy serves as the manual for your customer-facing employees, marketing staff, and sales team. Your social media activity should represent your brand and act within your brand personality. Here’s how to handle a social media crisis. In Closing.

Social Media 296

Social Media Marketing Management Media Guidelines 296

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. Guest post by Nina Petrov.

eCommerce 312

eCommerce Social Media Tactics B2B Marketing 312

Marketing Insider Group

MAY 27, 2023

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. What is Marketing Over Coffee? This marketing podcast is hosted by John J.

Lead Ranking 281

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 281

Oktopost

NOVEMBER 20, 2024

“What you desire to appear” refers to how others perceive you, or in the case of B2B social media reputation management, the perception your audience has of your business on social media platforms. Top 10 social media reputation management tools for 2025 1. But that’s not all there is to it. Price : By inquiry.

Enterprise Management 62

Enterprise Management Social Media Marketing Automation Services Marketing Management 62

Webbiquity

AUGUST 1, 2017

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017. Here are six keys to make it successful with influencer marketing.

Outreach 270

Outreach Blogger Paid Search Agency PR 270

Webbiquity

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Know your market (B2B). Get social PR right.

Stats 80

Stats PR Social Media Social Marketing 80

Webbiquity

APRIL 10, 2017

Marketers need to constantly be on the watch for fake reviews, trolls, and unanswered customer complaints. Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web. ” — PR Daily. Showcase reviews: PR Daily.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Biznology

FEBRUARY 20, 2018

You’ll be happy to know that unlike emerging technologies, the pace of marketing and PR is a little slower. While I have been writing about digital marketing and PR every week for at least 9 years on sites like Socialmedia.biz and Biznology, I have been writing about digital PR and marketing since 2002 and blogging since 1999.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Webbiquity

MARCH 31, 2014

One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. ” Each chapter helpfully contains “Social PR Secrets,” short paragraphs set off from the surrounding content in a different typeface. .”

PR 100

PR Paid Content Public Relations Press 100

Biznology

JUNE 12, 2018

Content marketing is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. We optimize and reinforce the network of content and websites we have created for maximum ranking and promotional power.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Onalytica B2B

JULY 8, 2015

In 2003, LinkedIn launched with a more serious approach to social networking for professionals. With this social media explosion comes the increase in social media influencers. Add to this the increase in content marketing and you have to the noisy, digital world we live in today. The game has changed.

PR 100

PR PageRank Brand Identity Branding 100

EveryoneSocial

JANUARY 12, 2022

There’s concern about employees sharing confidential information or workers becoming involved in heated online discussions that spark a PR nightmare, for example. The current political climate and the wealth of misinformation on social channels today further complicates the situation. See how EveryoneSocial does just that.

Social Networks 97

Social Networks Activities ROI Enterprise Management 97

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. Are B2B marketers ignoring a huge opportunity?

Top of Funnel 200

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 200

Webbiquity

FEBRUARY 16, 2017

Effective digital marketing is a team sport. It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Showcase reviews: Oktopost, Marketing Insider Group, Robbie Richards. 1) JIRA Software.

Enterprise Management 230

Enterprise Management Marketing Automation Services Work Management Marketing Management 230

Biznology

MAY 1, 2018

But in the context of social media and social media marketing, here’s how I break it down. And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Sprout Social

SEPTEMBER 1, 2021

The sheer amount of performance data available often leaves marketers overwhelmed. Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. It puts can put all of your other social media metrics into context so you can understand where your brand stands. PPC share of voice.

Paid Content 145

Paid Content Social Media PPC PR 145

Webbiquity

JANUARY 6, 2015

There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S. Image credit: leaderswest Digital Marketing Journal. How can PR pros best utilize content in this environment? by Social PR Chat.

PR 100

PR Tips Best Practices Press 100

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. Can you come up with a better Inbound Marketing Haiku ?). They Buy Much Faster.

Social Media 217

Social Media Search Marketing Social Marketing Optimization 217

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. Yes, please!

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MAY 16, 2017

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto. Online Brand Management is a Formal Italian Meal. They’re like albums from the 60s, 70s, and 80s.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Contently

APRIL 19, 2017

Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. That said, there are still plenty of important assumptions surrounding social media that make the rounds in marketing circles.

Social Media 167

Social Media Trends Emarketing Media 167

Webbiquity

MARCH 20, 2018

Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. Though marketers plan to invest more in video on YouTube and Facebook this year, 53% say blog content creation remains one of their top inbound marketing priorities. Riverbed Marketing ). Digitant ).

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Convince & Convert

DECEMBER 10, 2014

If you’re a brand marketer, what I’m going to share could save you millions of dollars. And if you’re a social media practitioner, it could save you from becoming unemployable. Disclosure can’t be made on the profile page of the social networking account because they aren’t close enough in proximity to the actual post they disclaim.

Twitter 160

Twitter Ideal Customer Profiles Paid Search Agency Advertising Agencies 160

Contently

JUNE 12, 2017

Thought leadership gets a lot of flak in marketing circles. While building up an executive as a thought leader once required an immense PR effort, professionals with loyal followings and powerful influence are now a dime a dozen. CEOs, in particular, have become social media rockstars. Some of it is fair.

Social Media 167

Social Media B2B Thought Leadership Thought Leadership Media 167

BuzzSumo

APRIL 29, 2021

Ok, it wasn’t anything like a Buzzfeed post, but it is now the most shared post on content marketing in the last 6 months. Influencer support, with involvement of some key influencers in content marketing. In the first three days we can see the social networks driving large volumes of traffic. We got lucky last week.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Webbiquity

DECEMBER 14, 2017

Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. If you’ve been doing email marketing for a while, chances are you’ve created quite a number of newsletters over time. It’s also just sensible marketing practice. Assess performance.

Newsletter 223

Newsletter Effectiveness Business Opt-out 223

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby! Much along those lines, earned media is still the best policy.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertising 80

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? But failing to do it can be very costly.

Positioning 230

Positioning Brand Identity Branding Peer-to-peer 230

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. The cost of B2B marketing content.

PR 76

PR Trust Marketing Stats B2B Marketing 76

Sprout Social

OCTOBER 20, 2022

Like all social marketers, this is the social landscape our team faces. Advocacy is our secret superpower for creating awareness,” says Olivia Jepson, Sprout Social’s Senior Social Media Strategist. That’s more organic impressions than any of our social networks could drive.”. Algorithm shifts.

Social Media 141

Social Media Media Budget Programs Curation 141

Convince & Convert

JANUARY 5, 2014

This is getting more and more critical as the data and complexity of social continues to ratchet up. Where are the real-time marketing opportunities? Instantly identifying patterns and being able to capitalize upon them are some of the skills that separate good social practitioners from great ones. Visual Thinking.

Social Media 166

Social Media Media Merchandising Communities 166