Martech

NOVEMBER 25, 2024

Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.

Paid Search Agency 112

Paid Search Agency Work Management Marketing Management Curation 112

Marketing Insider Group

MAY 23, 2021

The platform should have a directory of users facilitating networking between attendees, speakers, and exhibitors. It should also have features for networking between attendees such as: A public discussion forum. After the hard work of topic selection, you should turn your attention to presentation quality. Meeting scheduling.

Tips 359

Tips FAQ Work Management Paid Search Agency 359

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI. Here’s how.

Event Marketing 289

Event Marketing ROI Advertising Agencies Multi-Channel 289

Vision Edge Marketing

FEBRUARY 25, 2025

This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth. By leveraging the voices of loyal customers who transform into ambassadors, businesses can improve their reputation, explore new markets, and broaden their reach.

Marketing & Strategy 156

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 156

Sprout Social

JANUARY 15, 2025

Brands based in the USor who have a strong follower base in the USwill need to reevaluate and diversify their network strategy immediately. The ban will require marketers to pivot quickly, adapt fast and make room for experimentation. Bandwidth is often a top barrier to new network experimentation. What is the US TikTok ban?

Branding 123

Branding Brand Identity Allocation Work Management 123

Tomorrow People

AUGUST 20, 2024

Competing within an existing market is not always easy. After all, it would be far too time-consuming and costly to compare all your marketing and positioning activities against every possible competitor at once. Focus on those that directly impact your market positioning and sales pipeline potential.

Analysis 177

Analysis Effectiveness Work Management Marketing Management 177

Marketing Insider Group

MAY 17, 2021

Interaction and networking – Increase in exchanged private and public messages, 1:1 video calls, group chats, and other interactions during the event. Event Networking Strategy. Send out your message to potential attendees using email marketing, social media promotion, a press release, direct mail, and other channels.

Webinar Metrics 326

Webinar Metrics Organization Marketing & Strategy Merchandising 326

Marketing Insider Group

SEPTEMBER 17, 2020

A webinar is an online seminar that allows one or more speakers to present over a web-based interface to a listening audience. To understand and appreciate the key differences between virtual events and webinars, we’ll consider the following value delivery areas where these differences are obvious: Networking and Community Building.

Webinar Metrics 357

Webinar Metrics Co-Registration Conference User-Generated Content 357

Marketing Insider Group

JULY 12, 2021

Digital marketing is a revolutionary way for companies, big and small, to market their wares to consumers. From endless options to scalable budgets, digital marketing has transformed the way companies present themselves to consumers. . Digital marketing has, from the beginning, been in a cycle of rapid evolution.

Paid Content 363

Paid Content Paid Search Agency Marketing Agencies 2 Advertising Agencies 363

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing. Slides and presentations.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Vision Edge Marketing

FEBRUARY 25, 2025

This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth. By leveraging the voices of loyal customers who transform into ambassadors, businesses can improve their reputation, explore new markets, and broaden their reach.

Marketing & Strategy 136

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 136

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. What’s a Virtual Marketing Event? Virtual marketing events are constantly evolving.

Planning 351

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 351

Marketing Insider Group

NOVEMBER 9, 2020

Content is the rallying point of every great event, and a top-notch assembly of great content and presenters is essential to delivering and amplifying the core message of your event. Thought Leadership content and presentations are that is focused on providing insight regarding the future of an industry and your stance on the current state.

Practices 327

Practices Best Practices Marketing Agencies 2 Thought Leadership 327

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 323

Marketing Report Event Marketing Stats Paid Search Agency 323

Sprout Social

DECEMBER 31, 2024

Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. Look for network-specific metrics, especially for networks your brand prioritizes. However, the actual metrics themselves are more important than their presentation.

Brand Identity 100

Brand Identity Branding Advertising Agencies Paid Search Agency 100

Martech

SEPTEMBER 4, 2024

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness. A preview feature helps visualize how ads will appear across Search and Display networks.

Youtube 118

Youtube Ads Campaigns Google 118

Customer Experience Matrix

DECEMBER 13, 2020

Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. Amazon seems unstoppable but it faces increasing competition from social networks, streaming TV, and every other digital channel that can let viewers make purchases related to what they’re watching.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Martech

JANUARY 8, 2025

Seventy percent of marketers say identifying audiences across multiple touchpoints is harder than ever. Sixty-six percent say they are using 16 or more marketing solutions. The conclusions are based on a Forrester survey of 325 marketers in Q4 2024 supported by TruAudience from TransUnion. Somebody is using them.

Forrester 105

Forrester Touchpoints Budget Programs Barriers 105

SocialPilot

SEPTEMBER 5, 2024

Despite the saturated market, your travel agency faces the significant challenge of distinguishing itself from competitors and generating leads. We have bought the secret strategies they have implemented in their social media marketing plans to gain success. Travel plans are often inspired by a video or snapshot seen online.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

Marketing Insider Group

MARCH 6, 2020

Marketing events are one of the best ways to connect with your prospects and close deals. With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees. Many have paid a premium to attend or exhibit at your marketing event.

Planning 355

Planning Conference Transparency Paid Search Agency 355

Vision Edge Marketing

MARCH 4, 2025

Imagine a cutting-edge enterprise software suite designed to seamlessly integrate supply chains across global networks, involving multiple stakeholders from IT, Operations, Finance, and Procurement. Your Marketing team leverages tools like industry reports, news articles, and social listening platforms.

B2B Sales 149

B2B Sales Acquisitions B2B Thought Leadership B2B 149

Webbiquity

JANUARY 26, 2021

Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. WPO started as an attempt to weave together the different strands of digital marketing in its early days. First, it clearly identified five channels, or types of presence, marketers needed to focus on.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Webbiquity

MARCH 22, 2025

This could be a short course on specific aspects of business like marketing or accounting, a course that leads to a specific certification, or a multi-year degree dedicated to more general business administration. Attend Seminars Seminars are less hands-on than workshops, and are generally delivered through expert lectures and presentations.

Education 130

Education Ad Building Business Marketing Management 130

Webbiquity

JUNE 4, 2024

B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. July 2023 through April 2024 — New Normal: Employment is back to pre-pandemic levels and the stock market is roaring. People were just done with the whole thing.

Traffic 296

Traffic Trends Marketing Websites B2B 296

Trade Press Services

AUGUST 26, 2024

More than 80 percent of B2B marketers say their greatest success comes through LinkedIn compared to other social channels. Whether you’re seeking new clients or looking to expand your professional network, refining your LinkedIn profile is an important investment in your future.

Ideal Customer Profiles 101

Ideal Customer Profiles Profiling Linkedin Optimization 101

B2BMarketing.net

DECEMBER 19, 2024

Anyone who’s started work as a B2B marketer in the past 10 years might be surprised to learn that there was a time when it was not widely understood or recognised that emotion played a role in B2B. Plutchik’s Wheel of Emotion diagram – overlaid with trends from the B2B Marketing Awards So what can we learn?

B2B Marketing 116

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 116

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete.

Public Relations 128

Public Relations Marketing Mix Work Management Marketing Management 128

Marketing Insider Group

MAY 24, 2021

Content marketing has grown exponentially over the past few years. A career in content marketing is now one of the hottest jobs on the planet. Content Marketing spend is projected to grow $269 billion or so by 2024, to over $600 billion in 2024. Enroll in a content marketing course, especially if you’re new to content writing.

Paid Search Agency 361

Paid Search Agency Content Marketing Advertising Agencies Marketing Analytics Tools 361

Marketing Insider Group

FEBRUARY 12, 2020

If you’re ready for the challenge and looking for some inspiration to set you on the right path, along with valuable networking opportunities, make sure you attend at least one of the following conferences in 2020. Talent Development Think Tank. January 22-23, Santa Rosa, CA. Business Agility Conference. March 11-12, New York, NY.

Conference 53

Conference Thought Leadership Enterprise Management Work Management 53

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. This shift gives marketers a unique advantage.

Digital Asset Management 132

Digital Asset Management Marketing AI Optimization Generation 132

Martech

SEPTEMBER 10, 2024

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. However, the evidence suggests otherwise.

Google 110

Google CPC Cost Per Click Ad Exchange 110

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. The sun rises and falls on emerging networks in a matter of months. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. With that level of activity.

Work Management 117

Work Management Marketing Management API Customer Satisfaction 117

Oktopost

AUGUST 21, 2024

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. Source What are the Benefits of UGC for B2B Marketing? What is User-Generated Content?

B2B Thought Leadership 106

B2B Thought Leadership Optimization Top of Funnel Thought Leadership 106

Oktopost

NOVEMBER 14, 2024

Employer branding is critical to marketing yourself to the top talent in your industry. They can also share employee stories and networking advice on platforms like Instagram and TikTok. Your employer branding is the image you cultivate among current, past, and prospective employees.

Examples 133

Examples Brand Identity Branding Work Management 133

Martech

DECEMBER 4, 2024

Network of connections (52%). Look out for experts who might not present themselves primarily as influencers: analysts, for example, and conference speakers. Dig deeper: Why influencer marketing is critical in B2B Email: Business email address Sign me up! Trustworthiness (52%). Also, look close to home. Processing.

DemandBase 114

DemandBase Peer-to-peer B2B Aggregators 114

Webbiquity

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

Distribution 154

Distribution Paid Content Top of Funnel Webinar Metrics 154

Tomorrow People

OCTOBER 8, 2020

These reads are sure to spark new ideas and reveal useful techniques and ways of thinking that you can apply to the pursuit of your marketing goals. Permission Marketing Seth Godin ( @ThisIsSethsBlog ) Interruption is out, permission is in. For too long, sales and marketing have been siloed, holding companies back.

Marketing AI 296

Marketing AI Work Management Marketing Management Paid Search Agency 296