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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. It does depend on marketing setting up the definitions, rather than letting sales people create their own. I had a personal demonstration last week (are you impressed?),

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5 Essential Books to Understand B2B Sales 2.0

Adobe Experience Cloud Blog

Without utilizing social networking, content marketing and other strategies, sales teams are likely leaving money on the table. With his 20 plus years in sales, he provides sales and marketing guidance to numerous companies. Salesforce.com Secrets of Success: Best Practices for Growth and Profitability. By David Taber.

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10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5

Smashmouth Marketing

It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). This allows twitter search , RSS feeds , twitter clients such as tweetdeck , etc, to follow the discussion. Back in the fall I attended Selling Power 's Sales 2.0

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10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5

Smashmouth Marketing

It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). This allows twitter search , RSS feeds , twitter clients such as tweetdeck , etc, to follow the discussion. Looking forward to Marketing Panel w/ Salesforce CMO [link].

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14 Things You Probably Don’t Know About Dreamforce

Adobe Experience Cloud Blog

David Schach ( @dschach ) ran this last year, and will once again make sure it is a great networking session. and RSS feeds to create a daily Dreamforce paper. We are one of the marketing cloud sponsors. There is a Tweet-up. All are welcome. It’s during Cloudstock on December 6th. Register here. Details will be found here.

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Salesforce.com's "No Software" Mantra: More Effective Than They Know

WebMarketCentral

From its beginnings, Salesforce.com has emphasized its online delivery model with its "No Software" positioning, even snagging 1-800-NO SOFTWARE as its toll-free line. By not only capturing the interest of prospects, but changing the terminology of an entire industry, Salesforce.com has clearly done an outstanding job of branding.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Business Goal.