Velocity Partners

MARCH 12, 2025

Did we move the needle on the shift from short-term lead-gen obsession to long-term brand strategy? We published two marquee pieces on brand strategy and 16 supporting articles , often with key industry opinion formers think Jon Miller and Jay Acunzo across organic and paid channels. One year on: How did we do? And it can be.

B2B Marketing 59

B2B Marketing Marketing & Strategy Marketing Strategy Advertising Agencies 59

Biznology

APRIL 20, 2017

As long as you inform your customers what you’re doing with terms and conditions and a privacy policy, and have them click or sign their agreement before making a purchase or joining your mailing list, collecting customer data is very legal. Before we start, you may be wondering if collecting customer data is in any way illegal.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Contently

APRIL 12, 2019

While the public donations are a good start, maintaining consumer trust really hinges on a consistent, long-term commitment to transparency. “I truly believe the American consumer doesn’t want to buy products made under abusive conditions.” ” It was a huge deal to admit that in those pre-social media days.

Social Media 167

Social Media Media Paid Search Agency Terms and Conditions 167

SocialPilot

DECEMBER 11, 2024

Responding to a negative comment from a customer proves that you care about their time and opinions. In our opinion, you should definitely have a business website and social media presence even if you do not sell anything, because it is the only piece of the internet you own. You can get in touch with Google and flag the fake reviews.

Practices 110

Practices Examples Work Management Customer Satisfaction 110

Zoominfo

MAY 19, 2021

Almost everyone has an opinion about the topic, but few truly understand how it actually works. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. The world of data privacy is vast and complex. Let’s get started… Data Privacy.

Privacy 130

Privacy Opt-out Zoominfo Opt-in 130

Sprout Social

MAY 27, 2020

Not only are most struggling to determine how to best support customers while also ensuring that their businesses can survive a global economic threat like the current pandemic, but the world’s biggest brands have the added scrutiny of public opinion about how they conduct themselves to worry about. — VisaNews (@VisaNews) April 6, 2020.

Marketing Budget 136

Marketing Budget Terms and Conditions Advertising Agencies Marketing Budget Creation 136

Webbiquity

JUNE 11, 2022

In addition to keeping employees trained, you need to keep machinery and equipment in good operating condition. Sadly, the negativity caused by problematic staff members may affect their colleagues as well as client opinions. You can significantly reduce the risks by staying on good terms.

Work Management 143

Work Management Marketing Management Phishing Terms and Conditions 143

Martech

SEPTEMBER 23, 2021

The first agile manifesto, the Manifesto for Agile Software Development , was created in 2001 and has led the idea of what it means to be agile in terms of values and principles for 20 years. Do’s: Think in terms of minimally viable; what’s the simplest version we can get out there that still meets our desired outcome?

Planning 135

Planning Work Management Marketing Management Paid Search Agency 135

Hubspot

MARCH 14, 2025

In my opinion, the best answer comes from Harvard University , which argues that business ethics comes down to different interpretations of whats ethical. Instead of focusing solely on its beauty, I outlined details about flood zones and long-term upkeep costs. So, why do you need them?

Ethics 59

Ethics Paid Search Agency Companies Work Management 59

Customer Experience Matrix

MAY 22, 2008

But this simple condition is not always met. The sales cycle for these extends over many interactions as the customer educates herself, gets others involved for their opinions and approvals, speaks with sales people, and moves slowly towards a decision.

Work Management 120

Work Management Lead Ranking Marketing Management Trigger Marketing 120

Martech

JANUARY 7, 2022

Do’s: Think in terms of minimally viable; what’s the simplest version we can get out there that still meets our desired outcome? Value #3: Learning through experiments and data over opinions and conventions. Value #2: Delivering value early and often over waiting for perfection. See where you can repurpose existing content and images.

Planning 134

Planning Digital Asset Management Work Management Marketing Management 134

Biznology

JUNE 20, 2016

I was reminded of this by an excellent recent New York Times opinion by Adam Grant. At least the information patterns are the same, so it is helpful to think about how a brand should communicate with its audience in terms of the way individuals write for their audiences.

Differentiation 132

Differentiation Terms and Conditions Lead Scoring Lead Ranking 132

Marketing Craftmanship

MARCH 12, 2020

Differentiates my firm from competitors in terms of marketing sophistication. In fact, many will welcome an objective outside opinion, even if you are delivering bad news. Check conditions six or 12 months later. The tactic has worked very well for several reasons. Grab their attention.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

Zoominfo

MAY 19, 2021

Almost everyone has an opinion about the topic, but few truly understand how it actually works. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. The world of data privacy is vast and complex.

Privacy 100

Privacy Opt-out Zoominfo Opt-in 100

Conversica

OCTOBER 4, 2018

Although some may have natural abilities along these lines, only the salespeople who work on particular communication skills become high performers who can consistently achieve results in a variety of environments and market conditions. Even if something seems obvious, asking the question allows the customer to answer in their terms.

Marketing AI 108

Marketing AI Terms and Conditions Work Management Marketing Management 108

Hinge Marketing

JANUARY 18, 2022

This is where your outside partner can often add value by offering an objective opinion and suggesting options to test. Establish a long-term vision and strategy. They focus on the short term and are often blind to larger market conditions and do not see competitor impact. This is where many companies drop the ball.

Work Management 173

Work Management Marketing Management Marketing Automation Services Service 173

Heinz Marketing

DECEMBER 26, 2023

Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. Board members contribute strategic oversight, offering a broader perspective on industry shifts, long-term goals, and governance.

Business 122

Business Work Management Analysis Forecasting 122

Sword and the Script | B2B

NOVEMBER 14, 2023

In my experience, this usually stems from a scenario like this: A team of one or two content marketers is responsible for all the content; Nobody else on the marketing team writes, but everyone has opinions on editing; and There is little process – especially for review and approval. Generative AI is going to make this worse in the near term.

Marketing Budget Creation 121

Marketing Budget Creation B2B Marketing CMS Development B2B Thought Leadership 121

Martech

SEPTEMBER 28, 2022

Learning from mistakes will be easier in an office culture that does promote psychological safety, has a flat hierarchy, and does not elevate the manager’s opinion or knowledge above all others in the room. Nobody wants to admit they made a mistake, especially if they work in an office with a blame culture. Get MarTech! In your inbox.

Campaigns 117

Campaigns Paid Search Agency Work Management Marketing Management 117

Zoominfo

MAY 25, 2022

Opportunity data means favorable conditions, such as a financing round or a new C-level officer. For many companies, the ideal customer profile (ICP) is anecdotal or based on the opinion of the leader. Intent and opportunity data are hallmarks of sales intelligence. They’re not typically part of a standard, raw data offering.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

SmartBrief - Marketing

FEBRUARY 8, 2024

Predictions shaping the short-term future of DOOH include: 1. For example, AI supports more personalized messaging, such as ad content based on weather conditions and time of day. Opinions expressed by SmartBrief contributors are their own. It’s among SmartBrief’s more than 250 industry-focused newsletters.

Marketing AI 112

Marketing AI Allocation Mobile Advertising Paid Search Agency 112

Buzz Marketing for Technology

JUNE 27, 2008

This raises numerous questions: How do we in higher education help students understand the differences between facts, opinions, and values—and how do we help them appreciate the interrelationships that create “meaning&# ? The term Web 2.0 I will not provide answers to these questions here. In contrast, the Web 2.0

Web 2.0 100

Web 2.0 Wikipedia Opinions Peer-to-peer 100

Hubspot

DECEMBER 11, 2024

They rely on expert opinions, market insights, and informed judgment rather than pure numbers. For example, if you're launching an innovative product with no direct competitors, you might use: Delphi Method (gathering expert opinions systematically). Normal market conditions. Leverage short-term and long-term projections.

Forecasting 36

Forecasting Lead Ranking Allocation Terms and Conditions 36

Martech

DECEMBER 20, 2022

Clients can be impulsive, and their opinions, behavior and needs can vary often. Executing customer segmentation means being ahead of the curve in terms of upcoming trends, understanding the clients’ new priorities and adapting to them. Actionable strategies to implement customer segmentation.

Lead Ranking 101

Lead Ranking Loyalty Segmentation Marketing AI 101

Sprout Social

DECEMBER 15, 2022

Developing strong relationships with your customers is the key to both short and long-term success. React to changing conditions. It’s an aggregation of billions of peoples’ thoughts, opinions, anxieties and joys. Relationships drive brand loyalty , and brand loyalty is what keeps your business growing.

Social Media 105

Social Media Terms and Conditions Loyalty Work Management 105

Animalz blog

FEBRUARY 13, 2023

They’ve helped me create the optimal conditions for high-level performance whilst making my work enjoyable and sustainable. Of course, the tool doesn’t give an opinion on the content as a human reviewer would. The long-term training, practice, and work are sustainable because they truly enjoy every day.

Terms and Conditions 122

Terms and Conditions Paid Search Agency Training Work Management 122

Sprout Social

MAY 8, 2023

Of course, this isn’t an exhaustive list of legal terms, and you should consult with your legal team to find out if there are any other relevant topics you should be familiar with. If your brand is considering use of pre-existing imagery or content, pause to consider whether the content has terms and conditions of use already attached.

Copyright 121

Copyright Social Media Media Guidelines 121

Zoominfo

DECEMBER 14, 2021

Individuals are still recognized for their contributions — especially closing long-term deals after months or even years of work. But sales leaders view their salespeople more as a long-term investment and not individual rock stars who can move the revenue needle quickly. “We Sales is very much a team sport at ZoomInfo.

Zoominfo 100

Zoominfo Paid Search Agency Terms and Conditions Consulting 100

Webbiquity

NOVEMBER 22, 2010

To illustrate her points throughout the book, Rebel metaphorically uses the language of flight—gravity, lift, thrust, waypoints, trim tabs—much as Tom Hayes employed terms from the old west in Maverick Marketing. Loyal employees shouldn’t be discarded cavalierly with every change in the wind.

Allocation 100

Allocation Terms and Conditions Digg Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

Instead of just one or a few doctors in one hospital trying to diagnose a condition and prescribe a response, open up the case to the world and let everyone virtually peer over the shoulders of the primary physician so persons worldwide can offer their ideas. is going to have a huge long term impact (although I hate the name ‘Web 2.0′).

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Metadata

FEBRUARY 13, 2020

The last 2 CMOs I’ve worked for have both had a strong opinion that they do NOT want to “do attribution”. In each of these outcomes, there would be a series of conditions and activities that led to it, not one single thing. If all of those conditions are met, that is a marketing-triggered deal. This is a true story.

Trigger Marketing 75

Trigger Marketing Marketing Attribution Terms and Conditions Lead Ranking 75

Zoominfo

APRIL 23, 2020

For many companies, the ideal customer profile (ICP) is anecdotal, or based on the opinion of the leader. Indeed, the first step in account-based plays is to identify target accounts : understand who you’re targeting, both in terms of accounts and contacts. They might have a company size in mind.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Hubspot

OCTOBER 4, 2016

They forge meaningful connections with their team, seek conflicting opinions, and cultivate an environment conducive to everyone's success -- not just their own. Leadership is too often thought of in terms of power and control, when in practice, great leaders know when to step back and let go of power and control.

Best Practices 78

Best Practices Thought Leadership Opinions Terms and Conditions 78

Hubspot

APRIL 11, 2017

While appeals to authority are by no means always fallacious, they can quickly become dangerous when you rely too heavily on the opinion of a single person -- especially if that person is attempting to validate something outside of their expertise. 3) The Appeal to Authority Fallacy. 4) The False Dilemma Fallacy.

Paid Search Agency 101

Paid Search Agency Correlation Validation Advertising Agencies 101

Single Grain

MARCH 11, 2020

You need to clearly understand the give-and-take terms of your agreement with the production agency, including any possible fees or penalties mentioned during project discussions and present in your agency contracts. Most standard video production contracts should include explicitly worded terms for the following elements: Project summary.

Paid Search Agency 119

Paid Search Agency Video Marketing Product Companies 119

ClearVoice

JUNE 13, 2022

You want other websites to link to your content to support their own points or opinion. Have a privacy policy and terms & conditions. In simple terms, content syndication is the process of re-publishing content through various channels and services. Mobile web traffic dominates the internet in terms of traffic share.

Marketing Budget 116

Marketing Budget Tactics SEO Lead Ranking 116

SocialPilot

FEBRUARY 18, 2025

Businesses can monitor review trends, measure brand sentiment, and benchmark their reputation against competitors , allowing them to refine their strategy for long-term success. And in our opinion, no review tool does this job better than SocialPilot Reviews. Cancellation Terms : Can you cancel anytime, or are there penalties?

Enterprise Management 75

Enterprise Management Budget Programs Work Management Marketing Management 75